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Daniel P. Strunk

Daniel has over 40 years’ experience in top executive positions in sales, marketing, consulting and technology. Currently he’s Managing Director of The Center for Sales Leadership at DePaul University in Chicago, and textbook author of Principles of Category Management and Sales Strategy & Technology.

Author's Publications on Amazon

The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying…
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Author’s Sales Education Articles Blog / EduTV

Author’s E-Books

CRM Today An Empirical Investigation into CRM and Sales Performance Enhancement

Pipeliner CRM / Mar 19, 2024 / Daniel P. Strunk

CRM and Sales Performance: An Empirical Study Authored by Daniel P. Strunk, Professor Emeritus and CRM Curriculum Developer, this research systematically examined Customer Relationship Management (CRM) systems within business enterprises. The study’s primary objective was to elucidate the efficacy of CRM systems in enhancing sales performance, with a particular focus on aspects of ownership/account control, ... Read Post

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