For 100 or more years, salespeople have been viewed in a certain, rather shady, light. They are pushy. They can be belligerent. They are demanding. They tend to balk at corporate structure and policy. They are “prim donnas.” They constantly have to be “reeled in.”
Yet without salespeople, most companies will certainly not succeed. Sales is where an enterprise’s income is made. The question then becomes, are they a “necessary evil”? Or are they actually a fantastic resource that has not been fully tapped for its income potential? (more…)
