97% of American business professionals keep their cell phones within a 3-foot distance 24 hours a day, and check messages around 150 times a day. Needless to say, SMS could be a great way to reach them. Yet B2B companies, as opposed to consumer-focused businesses, continue to neglect this marketing and sales channel. And email remains among the top instruments used by B2B businesses to generate and convert leads.
Let’s look at it this way. Marketers and business owners receive tons of emails every day, and it’s unlikely that they have enough time to sift through all of them. At the same time, the number of text messages they get remains incredibly low, as few B2B companies use SMS. Hence comes the untapped opportunity for your business to grow sales.
Here is how your B2B company can use text messaging to attract and convert leads:
- Launching a new product feature? Let your clients know by sending them a text with a link to it.
- Promote your event, be it a webinar or a conference, through SMS.
- Send out all your new offers and time-dependent discounts, let the clients know about the loyalty programs you have going on.
- Keep your subscribers in the know on the latest blog posts, and drive the traffic to your blog by including a link to it in your text.
To get the desired results from your SMS efforts though, it’s not enough to just carelessly send out a bunch of text messages. You have to follow some ground rules of composing a text, and stick to the delivery best practices. The folks over at TextMagic have created an infographic where they make sure you’ve included all the important elements in your text. They’ve also listed the most common mistakes to avoid, and stated when and how often to send the messages.
Check out the infographic below and get ready to grow your B2B sales with text messaging!
I couldn’t agree with you more. In Zambia, mobile network companies like MTN Zambia use text messages whenever they introduce a new product. I do not understand why we in B2B sales don’t use this effective marketing tool.