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🎧 B2B Thought Leader Guide: How to Become an Industry Authority
PodCast / Dec 19, 2023 / Frank Husmann

B2B Thought Leader Guide: How to Become an Industry Authority

B2B Authority Building: Key Takeaways from Frank Hussman Forget fancy features; focus on solving problems. Frank Hussman, a B2B marketing guru, says companies need to showcase their expertise by highlighting the problems they solve, not just product features. Video reigns supreme. Stand out from the content flood with video! Frank uses one video to create ... »

🎧  Power Partnerships: Unleashing the Potential of SaaS Go-to-Market Strategies
PodCast / Dec 16, 2023 / Barrett King

Power Partnerships: Unleashing the Potential of SaaS Go-to-Market Strategies

Navigating the Evolving SaaS Go-to-Market Landscape: Key Takeaways In today’s dynamic SaaS landscape, go-to-market (GTM) strategies are undergoing a significant transformation. Join John Golden and Barrett King as they explore the shift from traditional sales to a more holistic approach that emphasizes digital marketing, inbound content, and strategic partnerships. Key takeaways from the podcast: Inbound ... »

🎧 Real Estate Riches: Unlocking Passive Income with Minimal Effort
PodCast / Dec 14, 2023 / Taylor Loht

Real Estate Riches: Unlocking Passive Income with Minimal Effort

In this podcast episode, John Golden interviews Taylor Loht, a commercial real estate investor who specializes in buying real estate with passive investors. They discuss the concept of passive investment in real estate, with Taylor explaining the importance of understanding investment goals and risk tolerance. He emphasizes the need for education, trust, and patience in ... »

🎧 Your Ultimate Guide to Business Acquisition in Today’s Economy
PodCast / Dec 12, 2023 / Richard Parker

Your Ultimate Guide to Business Acquisition in Today’s Economy

Buying a Business in Today’s Economy: Insights from Richard Parker Business acquisition expert Richard Parker shares his insights on buying a business in today’s economy. He discusses the importance of finding motivated sellers, stress-testing businesses, and conducting thorough due diligence. Parker emphasizes the need for conservative financial projections and the importance of sound financial management. ... »

🎧  Prevent Lead Leakage in Your Sales Funnel
PodCast / Dec 9, 2023 / Jason Kramer

Prevent Lead Leakage in Your Sales Funnel

Preventing Lead Leakage: Key Takeaways from a Conversation with Jason Kramer In today’s sales landscape, lead leakage remains a significant challenge. To address this issue, John Golden interviews Jason Kramer, founder of Cultivate, on effective strategies to prevent lead leakage and optimize sales performance. Key Takeaways: Establish a consistent and well-defined sales process. Learn from ... »

🎧 The Most Essential Traits for Successful Entrepreneurs
PodCast / Dec 6, 2023 / Luis Báez

The Most Essential Traits for Successful Entrepreneurs

In this podcast episode, John Golden from Sales Pop Online Sales Magazine and Pipeline CRM host Luis Báez, a revenue enablement strategist and sales coach, Báez shares his insights on entrepreneurship, emphasizing its importance in fostering a self-motivated and accountable business culture. He discusses the role of coaching in cultivating an entrepreneurial mindset within organizations ... »

🎧 SEO Still About Backlinks? Landscape of SEO Strategies
PodCast / Dec 4, 2023 / AJ Silber

SEO Still About Backlinks? Landscape of SEO Strategies

In this podcast episode, John Golden interviews AJ Silber, founder of Small Business Bonfire. They discuss the evolution of SEO, emphasizing the shift from backlink reliance to building topical relevance and E-A-T (Experience, Expertise, Authority, Trust). Silver predicts Google will prioritize content based on the author’s experience and expertise. They also discuss the rise of ... »

🎧 How Can Sales Enablement Drive Revenue Growth Across the Customer Journey?
PodCast / Dec 2, 2023 / Paul Butterfield

How Can Sales Enablement Drive Revenue Growth Across the Customer Journey?

In this podcast episode, host John Golden and guest Paul Butterfield discuss the transition from the Sales Enablement Society to the Revenue Enablement Society. Butterfield highlights the importance of focusing on the entire customer journey and the need for collaboration between different departments to ensure customer success. They discuss the necessity of effective communication with ... »

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Our Listeners About Us

John is a gracious host and truly has a great sales mind. Ultimately selling is about people and John understands this well. He is one that sells with dignity! Harry Spaight PC
I encourage successful sales professionals to tune into SalesPOP! And if their staff contacts you to appear, you are making it and a name for yourself as a one to watch in our esteemed profession. Precious Williams PC
We had such a good time together exploring his questions and it always makes it good for any audience when the people doing the podcast are having fun. Mags Bell PC
John works to get to the heart of the matter so listeners can find what they need, wisdom to grow and advance. Scott F. Paradis PC
John asked meaningful questions that are relevant for his audience and was spirited in his interview approach with curiosity and enthusiasm. It was an honor to be able to spend the time on his show and become a new raving fan of his content. Rhonda Petit PC
I appreciate how John highlighted the value of my lived experience in helping others change their mindset, because people live in all kinds of prisons in their heads Trish Jenkins PC
He asked insightful questions that revealed aspects and nuances about the topic that the viewers will undoubtedly find very valuable. Paolo Pironi PC
Really enjoyed being interviewed by John for SalesPop Magazine. Great conversation, very professional and insightful questions. I would highly recommend him for his podcast and interviewing skills. Hiten Bhatt PC
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🎧  The Power of Language in Sales: A Conversation with a Sales Expert
PodCast / Jun 16, 2026 / Curtis Sprouse

Behavioral Science in Leadership with Curtis Sprouse

Curtis Sprouse, Founder & CEO of Eureka Connect, argues that behavioral science is the missing link in leadership: validated data accelerates how leaders understand their teams, and self-awareness—not title or tenure—is what actually separates strong leaders from struggling ones. In this Expert Insight Interview he explains why even successful CEOs carry blind spots, how trust ... »

🎧  The Power of Language in Sales: A Conversation with a Sales Expert
PodCast / Jun 14, 2026 / Deri Llewellyn-Davies

Peak Performance States with Deri Llewellyn-Davies

Deri Llewellyn-Davies, Strategist & Board Advisor, Founder of Freedom Founders, and creator of the Ultra States methodology, says peak performance is a state problem, not a motivation problem — and accessing flow state in your first two hours delivers 500% productivity gains. Having guided over 330 boards and leadership teams, he breaks down the five ... »

🎧  The Power of Language in Sales: A Conversation with a Sales Expert
PodCast / Jun 13, 2026 / Bruce Cleveland

Market Engineering

Bruce Cleveland is the CEO and founder of Traction Gap Partners, a market engineering firm that delivers go-to-market, category design, and growth strategies for both startups and enterprise teams. An early backer of Marketo and a former senior leader at Oracle, Siebel, Apple, and C3 AI, Bruce has helped eight companies cross the $1B revenue ... »

🎧  The Power of Language in Sales: A Conversation with a Sales Expert
PodCast / Jun 11, 2026 / Lee Benson

Why Value Creation Beats Growth at All Costs

Lee Benson is a serial entrepreneur, leadership coach, and Wall Street Journal bestselling author with over 30 years of experience founding and scaling companies. He has built and led eight businesses, most notably growing Able Aerospace from two employees to a 540-person team before selling at a 21.6x EBITDA multiple. As Founder and CEO of ... »

🎧  The Power of Language in Sales: A Conversation with a Sales Expert
PodCast / Jun 9, 2026 / Chris Maduri

Designing a Resilient, Fulfilling Retirement

Chris Maduri, Retirement Planning Specialist at Vibrant Retirement, brings nearly 20 years of experience guiding individuals and high-performing professionals through one of life’s most significant transitions. Having started his career just before the 2008 financial crisis, Chris developed a practical, resilience-focused approach that pairs rigorous financial structure with deep personal clarity. In this Expert Insight ... »

🎧  The Power of Language in Sales: A Conversation with a Sales Expert
PodCast / Jun 7, 2026 / Greg Hoover

Leadership Without a Title

Greg Hoover spent four decades climbing the ranks at major American companies. As CEO of Bekins Van Lines, Arnold Relocation, and New World Van Lines, then president and chief marketing officer at Atlas Van Lines and Atlas World Group, he watched countless teams stall because employees believed leadership was reserved for people with executive titles. ... »

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