In this podcast episode, John Golden interviews behavior change expert Adele Spraggon about how the brain makes decisions and how to upgrade it for better choices. They discuss the role of subconscious patterns, negative voices about sales, addressing emotions and triggers, and the potential for rewiring the brain. Adele shares her insights on sales conversations, ... »
In this podcast episode, John Golden interviews Drew Sechrist, the CEO and Co-founder of Connect the Dots. They discuss the challenges faced by salespeople in reaching the right decision-makers and the inefficiencies of traditional networking methods. Drew shares his experience at Salesforce, where he learned the power of leveraging networks and making introductions. He explains ... »
In this podcast episode, John Golden interviews Richard Flange about the current state of the electric vehicle market and renewable energy. Richard explains that the adoption of the Tesla charging system by major automakers has opened up more charging options for non-Tesla electric vehicle owners. They discuss the strain on the power grid due to ... »
In this podcast episode, John Golden interviews Vince Shorb, the founder of the National Finance Educators Council. They discuss the importance of financial literacy and the need for accessible financial education in today’s world. Vincent shares his organization’s mission to combat the financial literacy epidemic by providing education to all ages and partnering with financial ... »
In this podcast episode, John Golden and Eric Melchor discuss the concept of the customer journey and how online store owners can improve their customers’ experience. They emphasize the importance of treating online visitors like people and provide examples of brands that have successfully enhanced their customer experience. Eric suggests using conversion rate optimization and ... »
In this podcast episode, John Golden interviews Josh Ramsey, a fractional chief marketing officer (CMO), about the role and benefits of a fractional CMO for companies. They discuss the definition of a fractional CMO and how it can improve marketing strategies, brand building, and sales efforts. They also touch on the complexity of marketing, the ... »
In this podcast episode, John Golden interviews franchise expert Eddie Rodriguez about the advantages of franchise ownership compared to independent business ownership. They discuss the various types of franchises available in different industries, highlighting the established and validated nature of franchises compared to startups. Eddie emphasizes the support and resources that come with franchising, making ... »
In this podcast episode, John Golden and Chris Pistorius discuss how to kick-start your marketing without breaking the bank. They emphasize the importance of identifying target customers and developing a unique selling proposition before investing in marketing strategies. Chris shares his expertise in dental marketing and how it can be applied to other industries. They ... »
Welcome back to the podcast. Today, we’re dissecting a fundamental error many sales professionals make: blurring the lines between negotiation and influence. As Andres Lares of the Shapiro Negotiation Institute emphasizes, recognizing this distinction early is the first step to closing more valuable deals. 1. Defining the Core Concepts for a Clearer Strategy A common ... »
Tired of the style struggle? For the professional man—especially those in high-stakes fields like sales—appearing sharp is non-negotiable, yet time is the ultimate luxury. Our latest interview with Anya Cheng, founder of Taelor AI, reveals the solution: a radical, AI-powered evolution of the personal stylist. Taelor AI is redefining professional menswear by eliminating decision fatigue. ... »
We all want to support returning parents, but how do you actually do it in a demanding sales environment? Many organizations fail in execution, leading to burnout and turnover precisely when employees should be most loyal. In our latest episode, we talked with expert Karla Calinawan about the essential human-first tactics that build resilient, high-performing teams. The Manager’s ... »
In today’s volatile business climate, the need for agile change is constant. But who spearheads this vital transformation? Enter the corporate catalyst: the visionary who not only sees the better future but possesses the unique drive to move organizations toward it. In this must-listen episode, we sit down with change expert Shannon Lucas, co-CEO of ... »
The story of Serhiy Leshchenko, founder of Ukraine’s Beverly Productions, isn’t just a business case study—it’s a masterclass in entrepreneurial resilience. Building a successful video and podcast agency while navigating daily war realities sounds impossible, yet Serhiy proved that strategic focus and genuine authenticity are the ultimate growth hacks. In this powerful episode, we break ... »
The SEO Reckoning is Here. Search is no longer about getting a click; it’s about being the foundational source for AI. With Generative AI models like Gemini and Perplexity providing direct, summarized answers, the “zero-click” search is your new reality. But don’t panic—this is a shift, not a death knell. The Authority Pivot: Your first ... »
