Podcast Marketing / PodCast / Apr 1, 2023 / Posted by Melanie Deziel / 33

🎧 Why Great Content Builds Audience Trust

Melanie Diezel, a keynote speaker, author, and award-winning branded content producer, created the Content Fuel Framework to Create Endless Narrative Ideas and Prove It Precisely How Modern Marketers Build Trust. Joint creator of the Convoy and Group ups B, two B marketplaces that feature small enterprises. Today’s topic: content trust. Melanie, content rules. And we’ve heard so much about content and content and then people have been just pouring out material all over the place. They’re employing AI to generate more content. Quality is always my biggest worry. Who reads if everyone publishes?

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About Author

Melanie Deziel

Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. Melanie was the founder of StoryFuel and spent her days giving keynotes and leading workshops that teach marketers, creators, and companies of all sizes how to create better content. Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc.

Author's Publications on Amazon

Prove It: Exactly How Modern Marketers Earn Trust

by Melanie Deziel

You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and…

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The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators)

by Melanie Deziel

Marketers struggling to create engaging content will have a savior in The Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program.