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🎧  Strategies for Building Trust with Farmers in Sales
PodCast / Jan 27, 2025 / St John Craner

Strategies for Building Trust with Farmers in Sales

In this insightful episode of the Sales POP Podcast, John Golden chats with John Craner, founder of Agrarian, about the unique challenges of selling in the agricultural sector. From understanding farmers’ needs to building trust and navigating long sales cycles, Craner shares actionable advice on how self-awareness, empathy, and community engagement can drive success. Tune ... »

🎧  Empowering Women Entrepreneurs in Financial Mastery
PodCast / Jan 23, 2025 / Audrey Faust

Empowering Women Entrepreneurs in Financial Mastery

In this podcast episode host John Golden engages with financial business coach Audrey Faust to discuss empowering women entrepreneurs through financial literacy. Audrey highlights the common barriers women face in managing their business finances, from limiting beliefs to cash flow misconceptions. She introduces actionable strategies, like creating a financial blueprint and simplifying financial concepts, to ... »

🎧 Is Self-Publishing the Key to Author Success in Today’s Market?
PodCast / Jan 21, 2025 / Eric Jorgenson

Is Self-Publishing the Key to Author Success in Today’s Market?

In this podcast episode, host John Golden interviews Eric Jorgensen, CEO of Scribe Media, about the evolving world of book publishing. Eric explains the advantages of self-publishing over traditional models, emphasizing the importance of authors retaining control over their work and royalties. He highlights how Scribe Media empowers authors through high-quality services and the ability ... »

🎧  Embracing Curiosity in Leadership and Organizational Culture
PodCast / Jan 19, 2025 / Jon Bassford

Embracing Curiosity in Leadership and Organizational Culture

In this podcast episode, John Golden interviews Jon Bassford, a seasoned operations professional and entrepreneur, on the transformative power of curiosity in leadership. The discussion explores the decline of curiosity in today’s fast-paced world and the importance of fostering a culture that encourages continuous learning and innovation. Bassford outlines three key shifts for leaders: adopting ... »

🎧 Mastering the Art of Hiring and Retaining Top Sales Talent
PodCast / Jan 16, 2025 / Walter Crosby

Mastering the Art of Hiring and Retaining Top Sales Talent

In this episode podcast, John Golden talks with Walter Crosby, founder of Helix Sales Development, about mastering the art of hiring and retaining top sales talent. Walter shares why traditional hiring processes often fail for sales roles and provides actionable advice, such as tailoring job descriptions, using behavioral interviews, and evaluating candidates on measurable results. ... »

🎧  Overcoming Imposter Syndrome and Embracing Authenticity
PodCast / Jan 14, 2025 / Markus Neukom

Overcoming Imposter Syndrome and Embracing Authenticity

In this podcast episode, host John Golden sits down with Markus Neukom, a leadership coach known as the “authenticity alchemist,” to discuss imposter syndrome and its connection to authenticity. Markus explains how imposter syndrome, a common experience among high achievers, often stems from an “authenticity struggle.” He shares actionable strategies for overcoming self-doubt, including self-discovery, ... »

🎧  Key Insights on Austrian Economics
PodCast / Jan 12, 2025 / Walter Block

Key Insights on Austrian Economics

Join John Golden as he interviews economist Walter Block about the Austrian School of Economics. In this episode, they explore the principles of human action, deductive reasoning, and the critical role of entrepreneurship. Walter contrasts Austrian and neoclassical economics, critiques government interventions, and emphasizes the value of free-market dynamics. Discover how these ideas apply to ... »

🎧  Building & Scaling Sales Teams in Competitive Markets
PodCast / Jan 10, 2025 / Matt Buchalski

Building & Scaling Sales Teams in Competitive Markets

Join host John Golden in this episode of Sales POP Online Sales Magazine as he interviews Matt Buchalski, head of sales at Ownwell. With nearly 20 years of experience, Matt shares insights on overcoming challenges in sales recruitment, fostering organizational culture, and identifying key traits in top sales performers. Learn how to build a high-performing ... »

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Our Listeners About Us

I encourage successful sales professionals to tune into SalesPOP! And if their staff contacts you to appear, you are making it and a name for yourself as a one to watch in our esteemed profession. Precious Williams PC
Really enjoyed being interviewed by John for SalesPop Magazine. Great conversation, very professional and insightful questions. I would highly recommend him for his podcast and interviewing skills. Hiten Bhatt PC
John works to get to the heart of the matter so listeners can find what they need, wisdom to grow and advance. Scott F. Paradis PC
John's guests are in tune with the program and always provide a worthwhile listen. Highly recommended Ted Kulawiak PC
We had such a good time together exploring his questions and it always makes it good for any audience when the people doing the podcast are having fun. Mags Bell PC
I had the joy of being a guest on John’s SalesPop Podcast with John on Thursday. He is a wonderful host and we had a great and relaxed discussion. Dr. Lizz Bernthal PC
it was a pleasure to be interviewed by John on my book "Communicate or Die: Getting Results Through Speaking and Listening." John is an empathetic, thoughtful, and dynamic interviewer Dr. Thomas Zweifel PC
John is a gracious host and truly has a great sales mind. Ultimately selling is about people and John understands this well. He is one that sells with dignity! Harry Spaight PC
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🎧  The Big Mistake B2B Marketers Make with Their Videos
PodCast / Jun 11, 2026 / Lee Benson

Why Value Creation Beats Growth at All Costs

Lee Benson is a serial entrepreneur, leadership coach, and Wall Street Journal bestselling author with over 30 years of experience founding and scaling companies. He has built and led eight businesses, most notably growing Able Aerospace from two employees to a 540-person team before selling at a 21.6x EBITDA multiple. As Founder and CEO of ... »

🎧  The Big Mistake B2B Marketers Make with Their Videos
PodCast / Jun 9, 2026 / Chris Maduri

Designing a Resilient, Fulfilling Retirement

Chris Maduri, Retirement Planning Specialist at Vibrant Retirement, brings nearly 20 years of experience guiding individuals and high-performing professionals through one of life’s most significant transitions. Having started his career just before the 2008 financial crisis, Chris developed a practical, resilience-focused approach that pairs rigorous financial structure with deep personal clarity. In this Expert Insight ... »

🎧  The Big Mistake B2B Marketers Make with Their Videos
PodCast / Jun 7, 2026 / Greg Hoover

Leadership Without a Title

Greg Hoover spent four decades climbing the ranks at major American companies. As CEO of Bekins Van Lines, Arnold Relocation, and New World Van Lines, then president and chief marketing officer at Atlas Van Lines and Atlas World Group, he watched countless teams stall because employees believed leadership was reserved for people with executive titles. ... »

🎧  The Big Mistake B2B Marketers Make with Their Videos
PodCast / Jun 6, 2026 / Menil Vukovic

Software Engineering in the AI Era

Menil Vukovic is the CEO of Pear Shadow, a software development and venture-building company partnering with startups and enterprises to ship maintainable web and mobile products at scale. Before founding Pear Shadow, Menil led engineering at a Shopify agency working with Philips, Mayo Clinic, and other major brands. In this episode of Expert Insight Interview, ... »

🎧  The Big Mistake B2B Marketers Make with Their Videos
PodCast / Jun 4, 2026 / Dustin Kenyon

Human Leadership in an AI-Driven World with Dustin Kenyon

Dustin Kenyon, Chief Revenue Officer at Motivosity, joins John Golden to unpack what authentic leadership looks like when AI can track every metric, draft every message, and surface every insight in seconds. Drawing on nearly two decades of leading revenue teams, Dustin makes the case that the leaders who thrive in this moment are those ... »

🎧  The Big Mistake B2B Marketers Make with Their Videos
PodCast / Jun 2, 2026 / Athena Brownson

Building a Referral-Only Real Estate Business

Athena Brownson is a Denver-based real estate broker, developer, and chronic illness advocate with more than twelve years in one of the country’s most competitive markets. A former professional freestyle skier who skied roughly 300 days a year before her career pivot, she battled Lyme disease for a full decade while continuing to grow her ... »

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