Sales POP - Purveyors of Propserity
🎧 Permission Selling
Podcast Sales Technology / PodCast / Jan 17, 2020 / Posted by Mike Bosworth / 4593

🎧 Permission Selling


Most of us in the sales and marketing game are familiar with permission marketing. Any time you put in your email online, you give a company permission to market to you. But permission selling is a little bit different, in that a salesperson gets permission from the buyer to sell to them, after they have opted in and accepted the opportunity to be pitched to. Mike Bosworth, interviewed by John Golden, explores how permission selling can increase sales and create more successful salespeople.

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About Author

Mike Bosworth was the original creator of the Solution Selling framework in the 80’s. In 2013 Mike he founded Mike Bosworth Leadership and the Story Seekers® Customer Hero Workshops. He provides keynote speeches, workshops and executive coaching.

Author's Publications on Amazon

"CustomerCentric Selling" teaches and reinforces key tactics that will make the most of your organization’s resources.
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``Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America.''Jeffrey M. Fisher, Vice President, Symix Computer Systems.
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Build better relationships and Sell More Effectively With a Powerful SALES STORY “Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers―purely a…
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