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🎧  Video Marketing for Mid-Funnel Success
PodCast / Mar 18, 2025 / Tim Bradley

Video Marketing for Mid-Funnel Success

Video is a game-changer in mid-funnel marketing! In this episode, Tim Bradley breaks down the three essential types of video content and shares actionable strategies to engage buyers and boost conversions. Learn why authenticity, storytelling, and strategic distribution are key to making video content work for your brand. 🔹 How to craft anthem, explainer, and ... »

🎧  The keys to building a high performing team in today’s workplace?
PodCast / Mar 14, 2025 / Joris Merks-Benjaminsen

The keys to building a high performing team in today’s workplace?

In this episode, John Golden talks to Joris Merks Benjaminsen, an award-winning author and former DEI leader at Google. They discuss challenges like generational differences, company growth, and leadership expectations and how to solve them. Joris shares modern team management strategies, from how to adapt your communication style to foster collaboration and work without power. ... »

🎧  Expert Thoughts on Sales Training and Management
PodCast / Mar 12, 2025 / Chris Jennings

Expert Thoughts on Sales Training and Management

In this episode, John Golden and Chris Jennings, a UCLA graduate with 25 years of experience in sales leadership and client retention training. They discuss innovative sales training techniques, focusing on authenticity, effective questioning, and psychological insights. Chris also highlights the need to set low expectations in sales calls to have honest conversations and build ... »

🎧  Behavioral Health: A Smart Investment with a Big Impact
PodCast / Mar 10, 2025 / Jay Tobey

Behavioral Health: A Smart Investment with a Big Impact

Investing in Behavioral Health – A Growing Opportunity Mental health services are more in demand than ever. But access to care remains a challenge. In this episode of the Expert Insight Interview, John Golden talks with Jay Toby, an investment expert, about why behavioral health is both a critical social need and a smart investment ... »

🎧  Smart Money Moves for Entrepreneurs
PodCast / Mar 8, 2025 / Kash Rocheleau

Smart Money Moves for Entrepreneurs

Why Every Entrepreneur Needs Financial Discipline Running a business isn’t just about making money. It’s about managing it wisely. In a recent podcast episode, John Golden spoke with Kash, CEO of Icon Foods and CFO of multiple companies. Kash shared one key truth: passion doesn’t pay the bills—financial discipline does. Many entrepreneurs focus on sales but ... »

🎧  The Enduring Relevance of the Austrian School of Economics
PodCast / Mar 6, 2025 / Dr. Thorsten Polleit

The Enduring Relevance of the Austrian School of Economics

In this episode, John Golden talks with Dr. Thorsten Polleit about why the Austrian School of Economics still matters today. Dr. Polleit explains how key ideas like subjective value, opportunity cost, and business cycles help us understand modern economies. He also discusses why booms and busts happen, how low interest rates create bad investments, and ... »

🎧  Rebuilding Broken Sales Teams
PodCast / Mar 4, 2025 / Geoff Ketterer

Rebuilding Broken Sales Teams

Struggling sales teams don’t have to stay that way! In this episode, John Golden chats with Geoff Ketterer, a sales expert who knows how to turn things around. They break down why teams fail, how leadership makes or breaks success, and why tracking the right KPIs is key. Geoff also shares how to fix slow ... »

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Our Listeners About Us
He clearly had done his prep work on my topic, and he really focused on what I said in the moment, so the conversation was as authentic and meaningful as possible Stephanie Klein PC
I am grateful to salespop.net and John for the opportunity to discuss gold and my new book, "Money and Liberty: In the Pursuit of Happiness and The Theory of Natural Money". Jame Turk PC
John is a gracious host and truly has a great sales mind. Ultimately selling is about people and John understands this well. He is one that sells with dignity! Harry Spaight PC
I had the joy of being a guest on John’s SalesPop Podcast with John on Thursday. He is a wonderful host and we had a great and relaxed discussion. Dr. Lizz Bernthal PC
it was a pleasure to be interviewed by John on my book "Communicate or Die: Getting Results Through Speaking and Listening." John is an empathetic, thoughtful, and dynamic interviewer Dr. Thomas Zweifel PC
John's guests are in tune with the program and always provide a worthwhile listen. Highly recommended Ted Kulawiak PC
John asked meaningful questions that are relevant for his audience and was spirited in his interview approach with curiosity and enthusiasm. It was an honor to be able to spend the time on his show and become a new raving fan of his content. Rhonda Petit PC
We had such a good time together exploring his questions and it always makes it good for any audience when the people doing the podcast are having fun. Mags Bell PC
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🎧 Tough Cookies Don’t Crumble
PodCast / Jan 24, 2026 / Ashley Herd

The Right Way to Promote Salespeople to Management

Your best salesperson just became your worst manager. Sound familiar? This promotion mistake costs companies millions annually. High-performing salespeople develop intuitive skills that work brilliantly—for them. But translating that success to others? That requires coaching, feedback delivery, and conflict resolution skills they’ve never needed before. Leadership expert Ashley Herd warns against this “unconscious competence” trap. ... »

🎧 Tough Cookies Don’t Crumble
PodCast / Jan 22, 2026 / Matt Sucha

Why Your Sales Strategy Is Backwards (And How to Fix It)

Most sales teams obsess over motivation—better offers, bigger discounts, flashier pitches. But consumer psychologist Matt Sucha reveals the real problem: hidden psychological barriers. When a European bank offered free travel insurance, uptake was nearly zero. Why? Customers feared hidden charges and questioned legitimacy. Once these specific concerns were addressed, conversions soared 167%. The lesson? Stop ... »

🎧 Tough Cookies Don’t Crumble
PodCast / Jan 20, 2026 / John Goldman

What if Aging Decline isn’t Inevitable?

Rebel Health Alliance founder John Goldman joins the podcast to challenge everything we accept about getting older. His personal transformation—from exhausted and declining in his 40s to thriving through data-driven care—sparked a mission to revolutionize healthcare access. The traditional system is broken. Fragmented specialists, rushed appointments, and insurance barriers leave most people settling for suboptimal ... »

🎧 Tough Cookies Don’t Crumble
PodCast / Jan 18, 2026 / Tim Beattie

The Death of Traditional Consulting (And What’s Replacing It)

Most consulting engagements end the same way: a polished deliverable, a final invoice, and clients wondering why nothing actually changed. Tim Beattie, CEO of Stellafai, calls this the fundamental flaw of traditional consulting. In this episode, Beattie reveals why output-driven contracts create misaligned incentives that hurt both consultants and clients. When you’re paid for deliverables ... »

🎧 Tough Cookies Don’t Crumble
PodCast / Jan 16, 2026 / Katrena Friel

Personal Branding: From Self-Doubt to Multiple Income Streams

Most entrepreneurs overcomplicate personal branding. Here’s what actually matters, according to international business mentor Katrena Friel. Start With Your Story You’re sitting on valuable insights and don’t even know it. Your challenges, solutions, and lessons learned? Someone’s searching for that exact roadmap right now. Document your journey—wins and failures both count. Combat Imposter Syndrome Practically ... »

🎧 Tough Cookies Don’t Crumble
PodCast / Jan 10, 2026 / David Ebner

The AI-Human Balance in Marketing: Insights for Authentic Brand Stories

Dive into the evolving blend of AI and storytelling with insights from David J. Ebner, founder of Content Workshop. In this episode, host John Golden uncovers how AI can boost marketing efficiency without diluting emotion. The core message: storytelling remains about human connection; AI serves as a tool to automate research, drafts, and data analysis ... »

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