In this podcast episode, John Golden interviews Gabe Lullo, a sales expert based in New York. They discuss the challenges of recruiting salespeople, the perception of sales as a career, and the impact of technology on the sales industry. Gabe emphasizes the importance of communication skills, particularly on the phone, and the need to assess ... »
In this podcast episode, John Golden interviews Karl Becker about his new book “Iceberg Selling.” They discuss the concept of understanding customers on a deeper level and focusing on their needs and strengths in sales. Karl emphasizes the importance of truly connecting with customers and investing time in understanding their unique situations. They also talk ... »
In this podcast episode, John Golden interviews Julie Thomas, President and CEO of Value Selling Associates. They discuss the concept of a revenue engine and how it involves all departments within an organization. They also talk about the challenges of sales and marketing alignment and the importance of changing measurements and expectations. Julie shares her ... »
In this podcast episode, John and guest Matt Phillips discuss the challenges of transitioning from salesperson to sales leader. They agree that being a successful salesperson does not automatically make someone a successful leader. They delve into the concept of sales archetypes, which are different ways individuals show up and interact in the sales field. ... »
In this podcast episode, host John Golden interviews Justin Moy, an expert in passive income investing for salespeople. They discuss Justin’s background in sales and his transition into helping salespeople invest their money better. They explore the FIRE movement and various investment options, particularly in commercial real estate. Justin explains the concept of syndications and ... »
In this podcast episode, John Golden interviews Karen Roy, an acclaimed author and leadership expert. They discuss the power of curiosity in personal and professional growth, emphasizing the importance of asking questions and learning from others. They explore how curiosity plays a role in sales and building relationships with customers. Karen shares her experiences in ... »
In this podcast episode, John Golden interviews Daniel Solomons, CEO of Update Energy Drink, and Shawn Wells, an ingredient scientist and formulator. They discuss the creation of Update Energy Drink, which aims to provide a caffeine-free alternative to traditional energy drinks. Daniel and Shawn explain their motivation behind creating the drink and the challenges they ... »
In this podcast episode, John Golden interviews Franco Perez, the founder of a company dedicated to creating affordable housing in Silicon Valley. Franco shares his personal story of growing up in a family with an unstable housing situation, which inspired him to find a solution to the affordable housing crisis in the Bay Area. He ... »
Asset Protection Basics with Brian Bradley In this episode, asset protection attorney Brian Bradley joins host John Golden to discuss essential strategies for safeguarding your assets. Brian explains the importance of proactive planning, dispels common myths about asset protection, and details key tools like LLCs, limited partnerships, and hybrid trusts. He also highlights which high-risk ... »
Join host John Golden as he interviews Dr. Daniel, a former dentist turned cryptocurrency investment coach, on navigating the dynamic world of crypto investing. Dr. Daniel covers essential basics like market cycles, bull run investing, and safe entry strategies for beginners. He emphasizes the need for education and warns of scams, offering practical advice on ... »
In this insightful episode, host John Golden interviews Joel Quintela, CEO of Quintela, on navigating the gap between perception and reality in sales and hiring. With 25+ years of experience and expertise in business psychology, Joel shares essential tips for excelling in these fields. Key points include understanding how top performers view reality differently, learning ... »
In this engaging episode, John Golden chats with branding expert Pia Silva, co-founder of Worst of All Design, to explore how entrepreneurs can turn their expertise into profitable, authentic brands. Pia shares invaluable advice on building a solid foundation of real-world experience before branding, overcoming challenges in articulating value and embracing one’s unique voice. Listeners ... »
The Value of Relationship Marketing and Podcasting for Business Growth In today’s digital age, relationship marketing focuses on creating genuine connections rather than one-time sales. Mark J. Carter explains the importance of meaningful interactions, especially in networking and podcasting. Automated outreach often leads to disengagement, so he suggests focusing on personalized questions and helping others ... »
Gail Kasper, a master sales trainer, introduced the Cockatoo Selling System during a podcast with John Golden. This system emphasizes adaptability, consistency, and effective communication in sales. Drawing from the behavior of cockatoos, the system encourages sales professionals to be flexible, ask probing questions, and build strong customer relationships. Key takeaways include preparing a list ... »
