In this podcast episode, John Golden interviews Josh Ramsey, a fractional chief marketing officer (CMO), about the role and benefits of a fractional CMO for companies. They discuss the definition of a fractional CMO and how it can improve marketing strategies, brand building, and sales efforts. They also touch on the complexity of marketing, the need for strategic messaging, and the importance of understanding consumer wants and needs. Josh advises companies to carefully evaluate the skill sets and personalities of potential CMO hires and encourages looking beyond industry boundaries for fresh perspectives. They conclude by emphasizing the importance of providing value and being of service to others in business.
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