The Power of Direct Mail in Today’s Digital World Direct mail, often seen as a relic of the past in our digital-dominated world, surprisingly holds its ground as a powerful marketing tool. Mike Gunderson, a seasoned expert in direct marketing, shares that its tangible nature cuts through the digital noise, offering a unique personal touch. ... »
In this podcast episode, John Golden interviews Mark Phillips about the critical role of relationships in sales and recruiting. They emphasize that complex sales hinge on solid relationships, not just transactional interactions. They discuss the evolution of sales methodologies and the importance of trust and problem-solving in building long-term partnerships. The conversation also covers the ... »
In this podcast episode, John Golden interviews Shmulie Munitz, a tax advisor and co-founder of Munitz and Company. Munitz shares his expertise on tax strategies for entrepreneurs, emphasizing the importance of a proactive mindset and the benefits of understanding tax laws. He highlights the need for a compatible tax advisor and offers a free resource ... »
The Inevitable AI Revolution in Sales and Customer Support I recently hosted an eye-opening conversation on my technology podcast with Thomas Ryan, founder of AI sales software leader Bigly Sales. His inside perspectives on how artificial intelligence radically transforms sales and customer service revealed a technology that’s far more than a fading fad. This is ... »
Retired Navy Captain Dr. Anthony Simmons blends leadership expertise, engineering mastery, and consulting savvy to champion organizational wellness. Gain wisdom on self-aware emotional intelligence, embracing authenticity and diversity, retaining the human element in technology adoption, and holistically enhancing performance. Discover resources for elevating cultures. Key details covered: Dr. Anthony Simmons’ background Leadership + engineering expertise ... »
Sales expert Jeremy Sandell explains how cultivating grit, self-belief, responsibility, mentorship, and leading with authenticity and empathy transforms sales approaches. Learn key lessons on overcoming adversity, establishing trust and loyalty, retaining personalization in automated environments, and embracing resilience and emotional intelligence for entrepreneurial success. The main focus areas: Jeremy Sandel’s expertise Overcoming adversity Self-belief and ... »
Chief Experience Officer Deevo Tindall defines unapologetic branding, emphasizing authenticity beyond buzzwords and consistency across customer touchpoints. Learn strategies including revamping brand messaging, analyzing buyer trends and competition, understanding target audiences, adapting to change, and leveraging future technologies. Gain insights on standing out through innovative yet genuine branding. Key details covered: Deevo Tindall’s expertise Unapologetic ... »
Leadership expert Dr. Derrick Love provides profound insights on the pivotal role of self-awareness for effective leadership, including leading oneself first, bridging generational divides, championing team strengths over weaknesses, and initiating reflective practices. Gain perspective on navigating today’s diverse workplace and understand how self-examination transforms leadership capacity. Key details covered: Dr. Derek Love’s expertise Importance ... »
Small business equipment financing operates with minimal regulation, creating opportunities for exploitation. Understanding common scams helps entrepreneurs secure legitimate funding while avoiding costly mistakes. The “approval trap” involves fake pre-approvals with unrealistic rates. Companies collect upfront payments—first month, last month, documentation fees—before shopping your deal to actual lenders. Hidden contract language makes these fees non-refundable ... »
Remote work killed traditional recognition. Office shoutouts and bulletin boards don’t reach your distributed team, and that isolation is costing you talent. The fix? Meet employees where they are. Integrate recognition into Slack and Teams—make appreciation visible everywhere. Use gamification strategically: badges for values-driven behaviors, leaderboards for team achievements, and frequent small wins that keep ... »
Digital advertising fraud has ballooned into a $140 billion crisis, and most marketers don’t realize they’re victims until it’s too late. In this episode, fraud prevention expert Rich Kahn reveals the three types of fraud draining your campaigns: sophisticated bots, malware hijacking real users, and click farms employing actual humans to bypass detection. Warning signs ... »
Your best salesperson just became your worst manager. Sound familiar? This promotion mistake costs companies millions annually. High-performing salespeople develop intuitive skills that work brilliantly—for them. But translating that success to others? That requires coaching, feedback delivery, and conflict resolution skills they’ve never needed before. Leadership expert Ashley Herd warns against this “unconscious competence” trap. ... »
Most sales teams obsess over motivation—better offers, bigger discounts, flashier pitches. But consumer psychologist Matt Sucha reveals the real problem: hidden psychological barriers. When a European bank offered free travel insurance, uptake was nearly zero. Why? Customers feared hidden charges and questioned legitimacy. Once these specific concerns were addressed, conversions soared 167%. The lesson? Stop ... »
Rebel Health Alliance founder John Goldman joins the podcast to challenge everything we accept about getting older. His personal transformation—from exhausted and declining in his 40s to thriving through data-driven care—sparked a mission to revolutionize healthcare access. The traditional system is broken. Fragmented specialists, rushed appointments, and insurance barriers leave most people settling for suboptimal ... »
