In this podcast episode, John Golden interviews Richard Flange about the current state of the electric vehicle market and renewable energy. Richard explains that the adoption of the Tesla charging system by major automakers has opened up more charging options for non-Tesla electric vehicle owners. They discuss the strain on the power grid due to ... »
In this podcast episode, John Golden interviews Vince Shorb, the founder of the National Finance Educators Council. They discuss the importance of financial literacy and the need for accessible financial education in today’s world. Vincent shares his organization’s mission to combat the financial literacy epidemic by providing education to all ages and partnering with financial ... »
In this podcast episode, John Golden and Eric Melchor discuss the concept of the customer journey and how online store owners can improve their customers’ experience. They emphasize the importance of treating online visitors like people and provide examples of brands that have successfully enhanced their customer experience. Eric suggests using conversion rate optimization and ... »
In this podcast episode, John Golden interviews Josh Ramsey, a fractional chief marketing officer (CMO), about the role and benefits of a fractional CMO for companies. They discuss the definition of a fractional CMO and how it can improve marketing strategies, brand building, and sales efforts. They also touch on the complexity of marketing, the ... »
In this podcast episode, John Golden interviews franchise expert Eddie Rodriguez about the advantages of franchise ownership compared to independent business ownership. They discuss the various types of franchises available in different industries, highlighting the established and validated nature of franchises compared to startups. Eddie emphasizes the support and resources that come with franchising, making ... »
In this podcast episode, John Golden and Chris Pistorius discuss how to kick-start your marketing without breaking the bank. They emphasize the importance of identifying target customers and developing a unique selling proposition before investing in marketing strategies. Chris shares his expertise in dental marketing and how it can be applied to other industries. They ... »
In this episode of the Expert Insight Interview podcast, host John Golden speaks with Gregory Offner, CEO of the Global Performance Institute, about the importance of creating a positive employee experience to impact customer experience. They discuss Gregory’s upcoming book, “The Tip Jar Culture,” which aims to transform the employee experience and take the “irk” ... »
In this podcast episode, John Golden interviews John Register, a former world-class hurdler and Paralympic athlete, about his life and career, including his experience as an athlete, his tragic accident that led to the loss of his leg, and his work with the US Olympic Committee and Paralympic Military Sports Program. They discuss how to ... »
Are you running on empty? You’re not alone. With 66% of professionals reporting burnout, the old “hustle harder” model is officially failing us. In our latest episode, we sit down with master somatic coach Suzanne Roberts to uncover a radical solution: tapping into your body’s self-renewing energy source. She reveals how to stop leaking energy ... »
The sales landscape has shifted beneath our feet. What worked five years ago is failing today, leaving sales pros feeling stuck. It’s not about a new script; it’s about a new mindset. In our latest episode, Sales POP! host John Golden sits down with 34-year sales veteran Rob Herbst to uncover the single most significant ... »
Is your team running on fumes? The culprit might not be the workload—it’s the culture. In our latest episode, we sit down with leadership strategist Marchem Pfeiffer to uncover the real reason 76% of employees are burned out. We break down the subtle differences between a demanding job and a toxic one, revealing the leadership ... »
Thinking of selling your business one day? The hard truth is that most founders start the process too late, leaving millions on the table. In our latest episode, we sit down with Chris Spratling, author of The Exit Roadmap, to uncover the secrets to a high-value exit. He reveals that selling for maximum value isn’t ... »
In our latest Expert Insight episode, strategic specialist Michael Barbarita unveils a game-changing approach to sales: The Conversion Formula. This isn’t just theory; it’s a proven, step-by-step blueprint for turning prospects into loyal customers by focusing on their core problems. Ready for the cheat sheet? Here is the 4-step framework we discussed. Michael Barbarita’s Conversion ... »
Do you dread the idea of “selling”? You’re not alone. For many small business owners and professionals, sales feels like a necessary evil—a pushy, manipulative part of the job that nobody enjoys. But what if we told you there’s a better way? What if sales wasn’t about pushing products, but about leading people to clarity ... »
