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🎧  Improving Closing Ratios with the Three Pillars of Digital Marketing
PodCast / Sep 12, 2024 / Saul Marquez

Improving Closing Ratios with the Three Pillars of Digital Marketing

In this episode, John Golden talks with Saul Marquez about how to significantly improve closing ratios by mastering the three pillars of digital marketing—owned, earned, and paid media. Saul shares actionable strategies to enhance your digital presence, reduce customer acquisition costs, and ultimately drive more sales. Whether you’re new to digital marketing or looking to ... »

🎧  Navigating the Complexities of Procurement
PodCast / Sep 10, 2024 / Mike Lander

Navigating the Complexities of Procurement

In this episode, John Golden talks with Mike Lander about how salespeople can effectively engage with procurement professionals. Mike dispels common misconceptions about procurement and offers actionable strategies to build better relationships, involve procurement early, and adopt a consultative selling approach. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. »

🎧 Crafting a Prosperous Image: Authentic Branding
PodCast / Sep 8, 2024 / Lee Heyward

Crafting a Prosperous Image: Authentic Branding

Join John Golden as he talks with Lee Heyward, founder of The Prosperous Image, about creating authentic and aligned brand identities. Lee shares actionable tips on storytelling, brand consistency, and empowering employees to enhance your business’s image. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.   »

🎧 Unleashing the Power of AI in Marketing
PodCast / Sep 6, 2024 / Jim Matuga

Unleashing the Power of AI in Marketing

In this episode, John Golden interviews Jim Matuga, founder of Interaction Media and creator of the Story Maker SaaS platform. Jim shares how Story Maker uses AI to empower small businesses and nonprofits by simplifying the content creation process. He also discusses the importance of storytelling in marketing, highlighting how businesses can leverage AI to ... »

🎧  The Importance of Relationships in Business
PodCast / Sep 4, 2024 / Blair LaCorte

The Importance of Relationships in Business

In this episode, John Golden interviews Blair LaCorte, a seasoned business executive, about the importance of relationships in business. They explore concepts like Dunbar’s number, vulnerability, and how personal connections influence professional success. Blair’s Key Points: Focus on Relationships: Success is rooted in nurturing meaningful connections. Coaching: Blair emphasizes helping others succeed through mentorship. Quality ... »

🎧 How Can You Master Excellence in Your Daily Life?
PodCast / Sep 2, 2024 / Adeyinka Adegbenle

How Can You Master Excellence in Your Daily Life?

In this insightful episode, John Golden interviews Adeyinka Adegbenle, known as Yinka, to explore the principles of excellence as outlined in her book “Master Excellence: 13 Principles to Help You Win at Life.” Yinka discusses how she turned a challenging period into an opportunity for growth, focusing on intentionality, character development, and financial discipline. The ... »

🎧  Harnessing the Power of Thinking Differently
PodCast / Aug 31, 2024 / Jamie Waller

Harnessing the Power of Thinking Differently

In this episode of the Expert Insight Interview, host John Golden speaks with Jamie Waller, a successful entrepreneur, philanthropist, and author of “Unsexy Business” and “The Dyslexic Edge: Unleash the Power of Thinking Differently.” Jamie shares his inspiring journey of overcoming the challenges of dyslexia, ADHD, and a difficult upbringing in East London to build ... »

🎧  Overcoming Fear and Anxiety
PodCast / Aug 29, 2024 / Daniel Packard

Overcoming Fear and Anxiety

In this episode of “Expert Inside,” John Golden interviews Daniel Packard, founder of Full Liberation Technology. Daniel, a UC Berkeley-trained mechanical engineer, shares his journey of overcoming anxiety, procrastination, and low confidence. He discusses how his engineering background helped him develop a program targeting the root cause of these struggles: fear. Daniel’s unique six-week program ... »

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Our Listeners About Us

I appreciate how John highlighted the value of my lived experience in helping others change their mindset, because people live in all kinds of prisons in their heads Trish Jenkins PC
We had such a good time together exploring his questions and it always makes it good for any audience when the people doing the podcast are having fun. Mags Bell PC
I loved being a guest on the Sales POP podcast! John's easy going and insightful presence created a great conversation where we offered up content to help others Build a Vibrant Culture! Nicole Greer PC
John is a wonderful interviewer, exuding warmth and insight. It's clear he cares deeply about elevating the conversation about all things leadership and motivation. Amy Wong PC
Having been a guest on many podcasts, I put this experience among the most enjoyable and professional Eric McNulty PC
John's guests are in tune with the program and always provide a worthwhile listen. Highly recommended Ted Kulawiak PC
Thank you, John, and the SalesPop! team, for allowing me to share my insights on how businesses around the globe can attract, retain, and support top talent to thrive in today's world. Nirupa Netram PC
I am grateful to salespop.net and John for the opportunity to discuss gold and my new book, "Money and Liberty: In the Pursuit of Happiness and The Theory of Natural Money". Jame Turk PC
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🎧 Guerilla Marketing in the 21st Century
PodCast / Jul 2, 2026 / David Dean

Future-Proofing Your Job in the AI Era

David Dean, author of An Inbox Between Us, keynote speaker, and self-described business AI realist, argues that you future-proof your job not by mastering tools but by deepening the human judgment, lived experience, and accountability AI can’t replicate. In this episode, Dean reframes AI as a relationship that takes time and shows how your communication ... »

🎧 Guerilla Marketing in the 21st Century
PodCast / Jun 30, 2026 / Jim Effner

Navigating AI & Disruption in Financial Services

Jim Effner, Founder & President of P2P Group, explains why AI won’t replace financial advisors: money is a human-behavior business, and clients need an advisor they can implicitly trust, who understands them and genuinely cares. A former top-1% advisor who scaled Effner Financial Group to nearly 150 advisors and $27 billion of insurance in force, ... »

🎧 Guerilla Marketing in the 21st Century
PodCast / Jun 28, 2026 / Maximos Lih

Winning the Agentic Age

Maximos Lih, founder and CEO of Emboldened LLC and a former operating partner at Google Ventures, argues that AI’s failures — not its successes — reveal a company’s biggest growth opportunities, and that leaders who treat AI as a one-for-one headcount swap destroy their own competitive moat. In this episode, Maximos draws on nearly a ... »

🎧 Guerilla Marketing in the 21st Century
PodCast / Jun 27, 2026 / Glenn Fleischman

Adopting AI in Sales

Glenn Fleischman, Chief Revenue Officer at AYTM, an AI-powered consumer insights platform, argues the biggest AI risk in sales isn’t losing your job to an agent — it’s losing it to a colleague who uses AI better than you. In this episode, Fleischman lays out a practical, “bite-by-bite” path to AI adoption for sellers and ... »

🎧 Guerilla Marketing in the 21st Century
PodCast / Jun 25, 2026 / Glenn Sandifer

Responsible AI Adoption in Sales

Glenn Sandifer, a 20-year sales and marketing executive at Securos USA, says AI belongs in sales only when it solves a real problem or automates a manual process — never as a mandate for its own sake. In this episode, Glenn explains how leaders can standardize AI tools across their teams, keep humans in control ... »

🎧 Guerilla Marketing in the 21st Century
PodCast / Jun 21, 2026 / Chad Coe

Peopleizing: Relationship-Based Selling

Chad Coe, Founder of Coe Financial Group, replaces the hard pitch with what he calls “peopleizing” — leading with genuine care so prospects hire a relationship, not a sale. In this Sales POP! Expert Insight Interview, Chad shows how thoughtful questions, the right follow-up rhythm, and patience turn cold contacts into clients who say he ... »

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