Podcast

In this podcast episode, John Golden interviews Marissa Freeman, the Chief Marketing Officer of Union Square Hospitality Group, about branding and customer experience in the hospitality industry. Freeman emphasizes the importance of understanding the customer journey and ensuring that brand values overlap with any partnership. She also discusses the significance of hospitality in creating a ... »

In this podcast episode, John Golden interviews Ruben Dua, the CEO of Dub, a video sales platform, about the importance of incorporating video into the sales process. Ruben explains how video can help businesses scale and grow without requiring additional inputs, and emphasizes the importance of human connection and authenticity in sales and marketing. He ... »

In this podcast episode, John Golden interviews Vaughn Sigman, co-founder of Results Driven Leadership, about sales leadership and management. They discuss the common mistake of promoting the best salesperson to a sales leader without proper training, the importance of coaching skills in sales leadership, and the different skill sets required for sales leadership and salesperson ... »

In this podcast episode, John Golden and Stacy Brown Randall discuss the challenges of generating referrals without asking for them. They explain why traditional tactics of asking for referrals and incentivizing them don’t work and emphasize the importance of building relationships and nurturing a referral ecosystem within a business. Stacy introduces her “backwards approach” to ... »

In this podcast episode, John Golden interviews Jamie Shanks, founder and CEO of Pipeline Signals, about the importance of mining and researching active customer prospect and competitor accounts. Jamie suggests a three-step process to address the challenges of prospecting efforts and account selection and prioritization models. He also emphasizes the need for sales teams to ... »

In this podcast episode, the speakers discuss the concept of hybrid leadership and its relevance during the pandemic. They emphasize the need for empathy and flexibility in leadership, especially in the context of remote work and changing talent recruitment. The speakers also discuss the importance of accommodating the mind and body in the workplace, creating ... »

In this podcast episode, John Golden interviews Greg Nutter, a management consultant and author of P3 Selling, about the top five mistakes B2B sellers make. Greg discusses the importance of creating awareness, effective prospecting, and the role of a salesperson in the buying process. He identifies the top three mistakes as forgetting what selling is, ... »

In this podcast episode, John Golden interviews Kyle Hoffman, an executive at XenoPsi Ventures, about growing direct-to-consumer (DTC) and e-commerce brands through digital in the post-iOS 14 era. Kyle shares his experience with Wellow, a compression sock brand, and how they made strategic decisions to succeed in the DTC market. He emphasizes the importance of ... »