Many people don’t understand the power of YouTube, and there are sales and business people out there who are not taking advantage of this platform. YouTube is the second largest search engine, and it’s used by people who want to buy your product or service every single day. A study done by Google found that 68% of people make purchase decisions based on YouTube videos. Think about the last time you bought a new smartphone or a new car. Did you watch video reviews? For many people, the answer is yes. YouTube can create growth for your business, not just in the product space, but also for coaches, leaders, consultants, and other service providers by reaching people where they’re searching, as opposed to reaching them where they’re just browsing. Aleric Heck, interviewed by John Golden, explains how to make YouTube work for your business.
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