In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeliner CRM interviews Alex Rossman, President at Rossman Media, about the state of social media today. They discuss the impact of TikTok, the importance of video content, and the role of authenticity in branding. They also talk about the challenges and opportunities of social media, as well as the potential impact of AI on content creation. The speakers emphasize the importance of consistency, knowing your audience, and delivering on promises to build a successful brand on social media. Alex briefly introduces his company, Rossman Media, which offers social media management, paid media, influencer marketing, and creative services for brands of all sizes.

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Clay Mosley is today’s Expert Insight Interview guest. He is a father, entrepreneur, speaker, podcast guest, marketing conversion expert, and science fiction nerd. Currently, he is the CEO of Dripify, an online marketing training platform for service-based entrepreneurs based in the US in Texas. Clay and Our host John discuss “social media marketing from a 30,000-foot view.”

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Being an authentic social seller means slowing down your outreach to speed up your outcome. In this Expert Insight Interview, we welcome Bill McCormick, an expert in social selling and the CSO of Social Sales Link.

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Video can be a tremendously powerful tool to generating leads and creating conversions. In this Expert Insight Interview, we welcome Kate Hore-Lacy, sales and mindset coach who helps entrepreneurs shift gears in their business and go from unsure to unshakable.

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The social media world is constantly evolving and changing, so even very experienced advertisers can struggle with social media marketing. In today’s interview, host John Golden with guest Naira Perez, the founder of Spring Hill Digital. She will share her advice on how to use paid media in social media to generate more sales, attract new customers, and ultimately grow your business.

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Many people don’t understand the power of YouTube, and there are sales and business people out there who are not taking advantage of this platform. YouTube is the second largest search engine, and it’s used by people who want to buy your product or service every single day. A study done by Google found that 68% of people make purchase decisions based on YouTube videos. Think about the last time you bought a new smartphone or a new car. Did you watch video reviews? For many people, the answer is yes. YouTube can create growth for your business, not just in the product space, but also for coaches, leaders, consultants, and other service providers by reaching people where they’re searching, as opposed to reaching them where they’re just browsing. Aleric Heck, interviewed by John Golden, explains how to make YouTube work for your business.

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Social selling has increased significantly, in the last few years especially. Yet, there are some significant pitfalls that salespeople are still falling into. Tom Skotidas explores some of these pitfalls and how to avoid them this expert sales interview, hosted by John Golden.

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We are interviewing Claire Diaz Ortiz who is an American author, speaker, and employee of Twitter. Hired early on by Twitter co-founder Biz Stone to lead social innovation, she was the first employee to write a book about the platform. Diaz-Ortiz has been named “One of the 100 Most Creative People in Business” by Fast Company. She is the author of several books, including Twitter for Good: Change the World One Tweet at a Time; All-Access, Always-On Age; and more.

Here we will be talking about the following queries:

The conversation is about the ninth book of Claire, named Social Media Success for Every Brand.

• Social media is around for a while and there are a number of companies that dived into it for marketing, promotions and better connections with the customers. But there are a number of people who are not sure why they are using social media and what is the advantage of doing so. So how to tackle that!

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