In this podcast episode, John Golden interviews David Fache, founder and CEO of Go West Creative, about the importance of brand storytelling in marketing. David emphasizes the need for brands to be authentic and express who they are in a way that draws people to them. He explains that brand storytelling is the key to creating a connection with the audience and making the brand sticky. They also discuss the challenge of communicating a brand’s message to a diverse audience with different communication preferences and the importance of aligning the brand’s values with its actions. David shares his experience in helping major brands communicate their message to key stakeholders and how Go West Creative evolved into a creative agency that helps clients tell their stories through various mediums.
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