B2B Authority Building: Key Takeaways from Frank Hussman Forget fancy features; focus on solving problems. Frank Hussman, a B2B marketing guru, says companies need to showcase their expertise by highlighting the problems they solve, not just product features. Video reigns supreme. Stand out from the content flood with video! Frank uses one video to create ... »
Navigating the Evolving SaaS Go-to-Market Landscape: Key Takeaways In today’s dynamic SaaS landscape, go-to-market (GTM) strategies are undergoing a significant transformation. Join John Golden and Barrett King as they explore the shift from traditional sales to a more holistic approach that emphasizes digital marketing, inbound content, and strategic partnerships. Key takeaways from the podcast: Inbound ... »
In this podcast episode, John Golden interviews Taylor Loht, a commercial real estate investor who specializes in buying real estate with passive investors. They discuss the concept of passive investment in real estate, with Taylor explaining the importance of understanding investment goals and risk tolerance. He emphasizes the need for education, trust, and patience in ... »
Buying a Business in Today’s Economy: Insights from Richard Parker Business acquisition expert Richard Parker shares his insights on buying a business in today’s economy. He discusses the importance of finding motivated sellers, stress-testing businesses, and conducting thorough due diligence. Parker emphasizes the need for conservative financial projections and the importance of sound financial management. ... »
Preventing Lead Leakage: Key Takeaways from a Conversation with Jason Kramer In today’s sales landscape, lead leakage remains a significant challenge. To address this issue, John Golden interviews Jason Kramer, founder of Cultivate, on effective strategies to prevent lead leakage and optimize sales performance. Key Takeaways: Establish a consistent and well-defined sales process. Learn from ... »
In this podcast episode, John Golden from Sales Pop Online Sales Magazine and Pipeline CRM host Luis Báez, a revenue enablement strategist and sales coach, Báez shares his insights on entrepreneurship, emphasizing its importance in fostering a self-motivated and accountable business culture. He discusses the role of coaching in cultivating an entrepreneurial mindset within organizations ... »
In this podcast episode, John Golden interviews AJ Silber, founder of Small Business Bonfire. They discuss the evolution of SEO, emphasizing the shift from backlink reliance to building topical relevance and E-A-T (Experience, Expertise, Authority, Trust). Silver predicts Google will prioritize content based on the author’s experience and expertise. They also discuss the rise of ... »
In this podcast episode, host John Golden and guest Paul Butterfield discuss the transition from the Sales Enablement Society to the Revenue Enablement Society. Butterfield highlights the importance of focusing on the entire customer journey and the need for collaboration between different departments to ensure customer success. They discuss the necessity of effective communication with ... »
What can bees teach us about focus? In this episode, seasoned speaker and author Jones Loflin shares insights from his latest book ‘Focused as a Bee.’ Drawing from his beekeeping experience since 2019, Loflin reveals six strategies for maintaining focus in our distraction-filled world. Learn how bees’ single-tasking approach and clear role dedication can transform ... »
In this episode of Expert Insight Interview, John Golden chats with Mitch Russo, a seasoned coach, author, and CEO, about the transformative role of AI in coaching businesses. Mitch shares how AI has revolutionized his approach to content creation, client engagement, and business growth. Key Highlights: 📈 Using AI for content creation and course development ... »
Breaking Sales Myths with Todd Schuchart In this episode, John Golden sits down with Todd Schuchart, a life insurance sales expert and lead generation strategist, to challenge traditional sales stereotypes. Todd, the force behind Razor Ridge Leads, believes that anyone can sell—regardless of personality type. 🔹 Key Takeaways: ✔️ Authenticity Wins – Ditch the scripts ... »
In this episode of the Sales POP Podcast, John Golden interviews Israel Duran, a business growth partner and leadership expert, to explore the transformative power of servant leadership. Israel shares actionable strategies on leading with compassion, purpose, and authenticity. From creating a personalized leadership plan to fostering an abundance mindset, this episode provides valuable insights ... »
In this insightful episode, John Golden sits down with geofencing experts Barbara Wardell and Ernest Cullari to uncover the game-changing potential of location-based advertising for small businesses. They discuss how geofencing technology uses virtual boundaries to target customers in real-time, driving foot traffic and boosting ROI. From real-world case studies to tips on integrating geofencing ... »
In this insightful episode of the Sales POP Podcast, John Golden chats with John Craner, founder of Agrarian, about the unique challenges of selling in the agricultural sector. From understanding farmers’ needs to building trust and navigating long sales cycles, Craner shares actionable advice on how self-awareness, empathy, and community engagement can drive success. Tune ... »
