In the last decade, we have entered into a new era of selling. This has affected all areas of sales, including the sales team, the marketing team, sales management, technology and software systems, and most importantly, it has changed the way buyers buy. In order to keep up with these changes, David Meerman Scott, interviewed ... »
Salespeople are optimistic by nature. They have to be, in a career where rejection is commonplace. However, it’s not always smart to go after every sales opportunity, especially when it’s a sale that utilizes a lot of resources. Brian Sullivan, interviewed by John Golden, discusses sales opportunity analysis for enterprise selling. This podcast is also ... »
Host John Golden sits down with Andy Paul to discuss how to cuts through the noise of excessive mediocre sales tips in order to get to the effective sales advice that will make a difference for your sales in 2018. The first piece of advice that Andy provides is this: if it seems “hypey” just ... »
An important aspect of selling to a group with a sales presentation is selling within the presentation. It’s one thing to sell one-on-one, where the person you’re selling to is going to be talking as much as you. But what does it look like when you as the salesperson are doing most of the talking? ... »
Often, a company buys from a salesperson because that salesperson had a great pitch. It is not always because the product is better than others on the market. “You could have a great offering, but if you don’t know how to sell it and pitch it, it doesn’t matter what your offering is,” says Justin ... »
One of the fundamental sales steps that is often missed by organizations is collaborative strategic sales planning. It’s all about engaging your sales team to come up with the key activities required to grow your business. Host John Golden sits down with Joe Micallef to discuss the necessary elements of the collaborative strategic sales planning ... »
Podcast with host John Golden and guest Annie Meehan who is an inspirational Keynote Speaker, an award-winning author & Certified Coach. After 9 years climbing the ladder in corporate America, she became a serial entrepreneur – starting a speaking business, leading an AdvoCare Supplement team, writing one book and then another. She has just written ... »
Veteran sales consultant and co-author of The Salesperson’s Secret Code, Ian Mills has been selling for about 38 years. He’s worked for some big multinational companies, and for the last 20 years has run a company called Transform Performance International. He has advised many global organizations on how they could improve their performance: how could ... »
Scaling E-Commerce with Matthew Stafford How do you stand out in the crowded world of e-commerce? In this episode, John Golden sits down with Matthew Stafford, an expert in scaling online brands. They dive into the secrets of building trust, creating a loyal community, and using AI to boost sales. Key insights: Ask customers what ... »
Sales is more than just closing deals—it’s about people. In this episode, John Golden chats with Dr. Robin Hills, a business psychologist and expert in emotional intelligence. They dive into how emotions impact sales and why self-awareness is a game-changer. Dr. Hills shares simple but powerful tips: Use emotions as data, not obstacles. Reflect after ... »
In this episode, host John Golden speaks with e-commerce expert Sabir Semerkant about the most significant challenges online brands will face in 2025. With over $1 billion in revenue, Sabir shares actionable strategies on overcoming common pitfalls like “special snowflake syndrome,” data-driven decision-making, and optimizing business foundations. Learn how to build momentum, manage cash flow, ... »
Video is a game-changer in mid-funnel marketing! In this episode, Tim Bradley breaks down the three essential types of video content and shares actionable strategies to engage buyers and boost conversions. Learn why authenticity, storytelling, and strategic distribution are key to making video content work for your brand. 🔹 How to craft anthem, explainer, and ... »
In this episode of Expert Inside Interview, host John Golden speaks with Dr. Joseph Riggio and Henrik Wenøe about the power of satisfaction selling. This approach shifts sales from problem-solving to understanding and fulfilling customer desires. Key Takeaways: ✅ Sell outcomes, not just solutions – Customers care about what they gain, not what’s broken. ✅ Use ... »
In this episode, John Golden talks to Joris Merks Benjaminsen, an award-winning author and former DEI leader at Google. They discuss challenges like generational differences, company growth, and leadership expectations and how to solve them. Joris shares modern team management strategies, from how to adapt your communication style to foster collaboration and work without power. ... »
