Struggling sales teams don’t have to stay that way! In this episode, John Golden chats with Geoff Ketterer, a sales expert who knows how to turn things around. They break down why teams fail, how leadership makes or breaks success, and why tracking the right KPIs is key. Geoff also shares how to fix slow ... »
In this episode, host John Golden chats with Chris Peer, CEO of Sinc Show, about how B2B marketing teams can prove their value. Chris shares insights from his book The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies, explaining how marketing can shift from being a cost to a revenue driver. From setting clear goals ... »
In this engaging episode podcast, host John Golden speaks with Jeff Mains, a seasoned entrepreneur and expert in the B2B SaaS landscape. The conversation delves into the critical topic of future-proofing businesses in an era marked by rapid technological advancements and the transformative impact of artificial intelligence (AI). Key Takeaways: Understanding Customer Needs: Stay attuned to ... »
In this episode of Expert Insight Interview, host John Golden speaks with AI strategist Jonathan Mast about how entrepreneurs can harness AI to boost productivity, sales, and customer engagement. Jonathan, founder of White Beard Strategies, shares his expertise on AI prompting, which enhances AI’s effectiveness by providing context and specificity. Key takeaways include a four-step ... »
In this episode podcast, host John Goldin sits down with futurist Ian Khan to explore the transformative impact of AI, the evolving nature of work, and the critical role of leadership in future readiness. Ian, creator of the Future Readiness Score and author of Un Disrupted, shares valuable insights on how businesses and individuals can ... »
In a recent podcast episode, John Golden interviews Titus Jumper, a multifaceted entrepreneur, about the evolution of chatbots and AI in customer service. They discuss the initial hype surrounding chatbots, the importance of quality data for effective AI implementation, and the ethical considerations of using AI in business. Titus shares actionable advice on personalizing customer ... »
In the latest episode of the Expert Insight Interview, John Golden speaks with Kasper, a marketing visionary from Copenhagen, about the transformative power of in-house marketing. Kasper advocates for building internal marketing teams, emphasizing benefits like consistent brand messaging, efficiency, and cost-effectiveness. He discusses steps for creating a productive in-house team, including assessing current spending ... »
In a recent episode, John Golden talks with Matt McDarby, founder of United Sales Resources, about the transformative effects of AI on sales leadership. They discuss how AI enhances efficiency by automating routine tasks, allowing sales leaders to focus on strategic activities like coaching. However, Matt emphasizes that maintaining a human touch is essential for ... »
Navigating a crisis? The best leaders don’t freeze—they act. In a recent podcast episode, Vervent CEO David Johnson shared his proven strategies for bold leadership in turbulent times. This isn’t just about surviving; it’s about building a resilient, adaptable organization ready to thrive in any climate. First, banish inaction. The biggest threat isn’t a competitor, ... »
Becoming a thought leader is more complex than ever. With AI-generated content flooding search results and social feeds, how can you stand out? In a recent episode of the Sales POP podcast, Dublin-based publicist Claire Mason, the “Queen of Thought Leadership,” shared her expert insights on building an authentic voice. This post distills her advice ... »
Monetizing a SaaS product is a tough challenge, but it doesn’t have to be a guessing game. Many companies fall into the trap of simply copying competitor pricing, but this can lead to a “race to the bottom.” In a recent episode of Sales POP!, pricing expert Bill Wilson shared a powerful message: your pricing ... »
Transforming Sales Coaching: Expert Strategies for Lasting Success Effective sales coaching is crucial for unlocking team potential and driving growth. This guide, based on an episode of Sales POP! with Dr. Deepak Bhootra of Jabulani Consulting, explores key strategies for modern sales leaders. Learn to overcome common coaching challenges like a lack of formal training ... »
Are you tired of marketing efforts that don’t deliver? In a recent podcast, marketing expert Sacha Awwa (Sacha Awwa Marketing Group, Uncomplicated Podcast host) and John Golden reveal how to stop wasting marketing budget and build lasting customer loyalty. This episode dives into common marketing mistakes like copycat marketing and channel overload. Learn to define ... »
Navigate the complex world of startup and small business funding with expert insights from Chris Van Dusen of Solyco Capital. This episode breakdown covers essential distinctions between Venture Capital (VC) and Private Equity (PE), guiding you on where your business fits in the investment landscape. Learn critical preparation steps for fundraising, including mastering key business ... »
