Anna Lindh was a Swedish politician who was known for her fierce commitment to international cooperation. This famous quote of hers very aptly sums up today’s maelstrom of global trade, tariffs and supply chains – “Globalization has made us more vulnerable. It has created a world without borders and makes us painfully aware of the ... Read Post
The mining industry which people once saw as traditional and slow to adapt is now going through a profound transformation. The combination of technological progress with environmental demands and economic needs is forcing mining companies to adopt digital transformation in order to boost operational efficiency while adopting even greater safety measures all the while maintaining ... »
Get ready to start the new year with optimism and success. With a solid foundation of financial protection through business insurance, streamlined production, and optimized pricing, you can improve your profits and set yourself up for the best year yet. Business Insurance for a Foundation Business insurance is essential for creating a safety net in ... »
Top 5 B2B CRMs for the Mid-Market The mid-market segment has unique B2B CRM requirements: sophisticated enough to support complex sales processes, yet practical enough to drive rapid adoption without dedicated IT resources. Here’s our definitive ranking. 1. Pipeliner CRM Why It Leads for B2B CRM Mid-Market Pipeliner CRM was purpose-built for the mid-market sweet ... »
People are smart to question the future of automation, for it has become part of everything we do. With the quantity of applications and technology around us, we yet still crave more. We become convinced of its power when our package is delivered from Amazon Prime, containing the items we were simply browsing for that ... Read Post
There is a lot of conversation circulating about building your personal brand. If you take a look online, you might see personal branding defined 1 as “the practice of people marketing themselves and their careers as brands,” with terms like “self-packaging” thrown into the mix. But, the discussion about personal branding is fairly superficial; what ... Read Post
Going back to the earlier part of the last century, sales was traditionally fraught with—and seen as—trickery. It seemed that the most clever salesperson, the one who consistently got the highest numbers, knew how to manipulate prospects. In the 1960s this began to change, when pioneers such as Zig Ziglar sought to raise the reputation ... Read Post
Sales Ethics: More Than Just a Moral Compass In today’s fast-paced world, where “instant gratification” often trumps long-term success, the concept of sales ethics has been relegated to the sidelines. But what if ethical conduct wasn’t just a moral obligation but the real key to sustainable success? Nikolaus Kimla’s ebook, “Sales Ethics: The Real Boost ... Read Post
It can often seem that running a sales force is like fighting a war—and in fact it more or less is a war between your company and your competitors. The prize is new prospects, new customers, sales, customer retention, and market share. As a sales manager, your troops are your salespeople. You want those troops ... Read Post
People are smart to question the future of automation, for it has become part of everything we do. With the quantity of applications and technology around us, we yet still crave more. We become convinced of its power when our package is delivered from Amazon Prime, containing the items we were simply browsing for that ... Read Post
What is Key Account Management? Key account management (KAM) defines the full relationship between your business and the customers you are selling to. It describes the individual approach of salespeople to their customers in order to create a long everlasting business relationship. Key account management (KAM) means far more than just selling products to big customers. It revolves around ... Start a slideshow
Without a doubt, mobile apps can provide great benefits to small business owners. With mobile apps, a small business can reach new customers and provide a better experience to existing ones in a convenient way. However, these benefits can only be delivered when the mobile app works as expected. Many businesses don’t realize the importance ... Read Post
Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.
Susan Friedman, founder of Aviva Publishing & Marketing, joins host John Golden to share why most nonfiction business books fail to generate results — and how a strategic shift toward niche marketing, bulk sales, and long-term promotion changes everything. With 30 years of experience and 18 books published, Susan gives authors a practical roadmap for turning their book into a business asset rather than a shelf trophy. Learn more and connect with Susan at https://avivapubs.com.
