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Snapshots Slideshows / Sales Management / Nov 15, 2017 / Posted by Pipeliner / 2149 

What is Key Account Management?

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What is Key Account ManagementKey account management (KAM) defines full relationship between your business and the customers you are selling to. It describes the individual approach of sales people to their customers in order to create long everlasting business relationship.

Key account management (KAM) means far more than just selling products to big customers.  It revolves around handling the customers who play a strategic role in the growth of a supplier.

Learn more about Key Account Management here. 

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