Mark is a serial entrepreneur, strategic thinker, and the author of the book “The lucky formula,” How to stack the odds in your favor and cash in on success. He is a CEO and head investor of Maxy media, one of the largest Facebook, Snapchat, and Google display network performance marketing agencies worldwide. In this expert insight interview, Mark discusses the “concept of blitzscaling.”
This Expert Insight Interview Discusses:
- How to properly invest to begin generating revenue.
- How to Know If You’ve Invested in the Right Place
- What are some of the pitfalls to avoid during the hiring process?
Focus on Revenue Generation
Reid Hoffman (LinkedIn Founder) and Chris Yeh created the business concept and the book “Concept of Blitzscaling.” Blitzscaling is defined in the books as raising as much money as possible and then going out there and adequately investing it in hyper-growth. However, in Mark’s words, blitzscaling is “taking every single penny or dime of profit and rolling it back into hyper-growth.”
Making it to the top of the ladder before your competitors. This could imply hiring faster and better than ever before, investing in marketing and customer acquisition, product infrastructure, and so on.
Mistakes to Avoid in Hiring Process
Hiring well increases the likelihood of high performance. Hiring the wrong person, commonly known as “hiring mistakes,” will cost you a lot of time, energy, and money to rebuild your team.
To avoid these common pitfalls, follow Mark’s advice:
- Create a job description that is clear, effective, and accurate.
- Make your interview process as long as possible, and ask more specific questions.
- Choose the right person with the right set of skills.
These are some tips and tricks for improving the hiring process for your new business. And, for those who are a little bit stuck in their growth, get a mentor in your life, analyze the circle of influence, change your circle of your stagnating changes, attend trade shows, marketing shows, conferences, and more.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.