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Building Your Brand of Gold: 6 Step Process
E-books / For Sales Pros / Jan 15, 2019 / Posted by John Golden / 7642

Building Your Brand of Gold: 6 Step Process

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There is a lot of conversation circulating about building your personal brand. If you take a look online, you might see personal branding defined 1 as “the practice of people marketing themselves and their careers as brands,” with terms like “self-packaging” thrown into the mix.

But, the discussion about personal branding is fairly superficial; what people are really talking about is having a digital brand. Digital branding can significantly influence how prospects view you, but it’s not the only thing that’s important when it comes to personal branding. There is a multi-facet process that starts with six impressions. Each impression forms an important piece of the puzzle to truly building a brand of gold.

In this ebook here is what you will learn:

  1. Ensure that your digital presence is strong and as credentialing as it can be.
  2. Spend time reaching out to people with written communication or over the phone, and make sure your messages are well thought out, respectful, and professional.
  3. When you engage with a prospect, make sure that you know something about their business, and can speak about business in general terms.
  4. Build trust in the relationship by being consistent, being honest, and following up.
  5. Put yourself in the buyer’s shoes and use empathy to understand their world.
  6. And finally, make sure that your deals end with a win-win outcome where both parties are happy. This is what it takes to build a brand of gold.

[icon name=”smile-o” class=”” unprefixed_class=””]And, oh yes, make it enjoyable!

So make sure you have got your brand covered in a holistic fashion and see what difference it makes to your interactions.

About Author

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Author's Publications on Amazon

John Golden, best selling author of "Winning the Battle for Sales" presents "Social Upheaval: How to Win At Social Selling" to explain how every B2B salesperson can add social selling methods to their toolkits, and why it is so important that they do so without…
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FROM THE CREATORS OF SPIN SELLING―TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging…
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Comments (7)

Great article! To add to this, I also think its important to stay true to yourself throughout this process. When you do this, people see you as relatable and want to keep following your brand.


John commented...

Agreed Parker – authenticity is critical.


Siena Stetson commented...

I think how this article brings awareness to how we should be networking with others like potential buyers. I also liked how the article reminds us that we should be understanding and empathizing with people like buyers when communicating with them.


John commented...

Yes Siena – putting yourself in the buyer’s shoes is the first step to real empathy.

This is truly a great read. I really focused in on the 4th Impression Empathy, and the 5th Impression Trust. Really being able to put yourself in the shoes of the buyer, and seeing things from a buyers perspective is powerful. People buy from people they trust. Being able to quickly establish trust would allow for more sales to close faster.


Paulina M commented...

This was a great article to read. It made me realize that we need to begin realizing that branding oneself is not only in person, but also online. If we want to have a greater impact and impression then we need our branding to be great on both in person and online. I also agree with one having empathy and putting one self in the shoes of the buyer. This is very powerful and something not everyone can do. With this technique a person will be able to make a great impression and be memorable.


John commented...

Yes indeed, building trust is essential and following through after the sale as well so that the customer sees you as a trusted advisor for the long haul not just during the initial sale.

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