There is a lot of conversation circulating about building your personal brand. If you take a look online, you might see personal branding defined 1 as “the practice of people marketing themselves and their careers as brands,” with terms like “self-packaging” thrown into the mix.
But, the discussion about personal branding is fairly superficial; what people are really talking about is having a digital brand. Digital branding can significantly influence how prospects view you, but it’s not the only thing that’s important when it comes to personal branding. There is a multi-facet process that starts with six impressions. Each impression forms an important piece of the puzzle to truly building a brand of gold.
In this ebook here is what you will learn:
- Ensure that your digital presence is strong and as credentialing as it can be.
- Spend time reaching out to people with written communication or over the phone, and make sure your messages are well thought out, respectful, and professional.
- When you engage with a prospect, make sure that you know something about their business, and can speak about business in general terms.
- Build trust in the relationship by being consistent, being honest, and following up.
- Put yourself in the buyer’s shoes and use empathy to understand their world.
- And finally, make sure that your deals end with a win-win outcome where both parties are happy. This is what it takes to build a brand of gold.
[icon name=”smile-o” class=”” unprefixed_class=””]And, oh yes, make it enjoyable!
So make sure you have got your brand covered in a holistic fashion and see what difference it makes to your interactions.
Great article! To add to this, I also think its important to stay true to yourself throughout this process. When you do this, people see you as relatable and want to keep following your brand.
Agreed Parker – authenticity is critical.
I think how this article brings awareness to how we should be networking with others like potential buyers. I also liked how the article reminds us that we should be understanding and empathizing with people like buyers when communicating with them.
Yes Siena – putting yourself in the buyer’s shoes is the first step to real empathy.
This is truly a great read. I really focused in on the 4th Impression Empathy, and the 5th Impression Trust. Really being able to put yourself in the shoes of the buyer, and seeing things from a buyers perspective is powerful. People buy from people they trust. Being able to quickly establish trust would allow for more sales to close faster.
This was a great article to read. It made me realize that we need to begin realizing that branding oneself is not only in person, but also online. If we want to have a greater impact and impression then we need our branding to be great on both in person and online. I also agree with one having empathy and putting one self in the shoes of the buyer. This is very powerful and something not everyone can do. With this technique a person will be able to make a great impression and be memorable.
Yes indeed, building trust is essential and following through after the sale as well so that the customer sees you as a trusted advisor for the long haul not just during the initial sale.