Anna Lindh was a Swedish politician who was known for her fierce commitment to international cooperation. This famous quote of hers very aptly sums up today’s maelstrom of global trade, tariffs and supply chains – “Globalization has made us more vulnerable. It has created a world without borders and makes us painfully aware of the ... Read Post
The mining industry which people once saw as traditional and slow to adapt is now going through a profound transformation. The combination of technological progress with environmental demands and economic needs is forcing mining companies to adopt digital transformation in order to boost operational efficiency while adopting even greater safety measures all the while maintaining ... »
To maximize the effectiveness of LinkedIn Sales Navigator in lead generation and sales processes, consider incorporating the following strategies: Targeted Searches: Use the advanced search features to filter potential leads by industry, company size, job title, and geographical location. This specificity helps in identifying the most relevant prospects. Save and Organize Leads: Utilize the tool’s ... »
Can you count the times you asked yourself, ‘Why am I doing this?’ or ‘Why is this happening to me?’ The number is likely, infinite, and many will take the easy route – they quit. The better questions is, ‘What can I do to improve the situation, regain enthusiasm, and move forward?’ Our article offers ... »
WITH ALL THE RECENT TALK OF TRADE WARS - NICKOLAUS KIMLA'S EBOOK IS MORE RELEVANT THAN EVER!....This must-read work will reveal the true power of trade and commerce. Read Post
John Golden and Matt McDarby outline the five fundamental management activities including a careful alignment with the organization’s Go-To-Market strategy, a deliberate focus on early-stage pipeline opportunities, a dedication to coaching, and a deliberate approach to account growth, all underpinned by a carefully designed and rigorously-adhered-to operating rhythm. Read Post
How two companies improved business performance with Pipeliner CRM CRM at the Forefront of B2B Sales Strategies One of the best ways CRM technology can be a tool for salespeople is through visibility — easily seeing and understanding customer accounts and relationships. This allows a sales representative to build, grow, and maintain the right level ... Read Post
Today, salespeople have become increasingly detached from the products they sell and the companies they stand for. That is why they change jobs so frequently—an average of once every 2 years. Go back 50 years, and a salesperson actually identified with and believed in their products and company, along with what the product stood for ... Read Post
Craig M. Jamieson’s comprehensive guide to building a successful social CRM strategy is focused on small businesses. Download your free excerpt here. The era of small business social CRM is upon us. Can you keep up? Your business and customers have both evolved dramatically over the past several years. Much of this has to do ... Read Post
With a startup, an entrepreneur or several entrepreneurs are quite literally diving into the unknown. As anyone who has done it will tell you, there is a great deal of “learn as you go” involved, along with unpredicted obstacles, unforeseen expenses, and many other factors. This ebook acts as a map through these uncharted waters, ... Read Post
The sales process is so important. It is a vital series of steps followed by salespeople to track an opportunity all the way from lead to a close. You wouldn’t start playing a sport without knowing the rules or the different steps it takes to win. On the same token, it’s not wise to try ... Read Post
Increase the chance of a successful close with a free tool to help you effectively qualify any opportunity in your sales process. Clearly Defining the Opportunity Defining an opportunity can only be done through communication with the prospect company, as in-depth as possible. It may be possible with the initial person who contacted you in ... Read Post
Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.
Ever feel like your marketing budget is going nowhere? Sacha Awwa and John Golden share game-changing insights on the Sales Pop Online Sales Magazine podcast. This episode focuses on ditching ineffective marketing and building genuine customer relationships.
They cover critical areas like understanding customer profiles, avoiding the trap of imitation, and ensuring clarity over cleverness in messaging. Hear why customer experience is the new marketing, and how businesses like Nordstrom excel by designing for the majority and adapting to cultural context. Get practical advice to improve your marketing effectiveness, reduce wasted spend, and cultivate a loyal customer base.
Key takeaways include:
