In preparing for sales calls, we all have our processes that we follow to give us tracks to run on and to increase the likelihood of successful outcomes. And in that, I’ve just mentioned two key elements – having both a logical call path and a planned call objective. Of course, there’s more. With the ... Read Post
The mining industry which people once saw as traditional and slow to adapt is now going through a profound transformation. The combination of technological progress with environmental demands and economic needs is forcing mining companies to adopt digital transformation in order to boost operational efficiency while adopting even greater safety measures all the while maintaining ... »
To maximize the effectiveness of LinkedIn Sales Navigator in lead generation and sales processes, consider incorporating the following strategies: Targeted Searches: Use the advanced search features to filter potential leads by industry, company size, job title, and geographical location. This specificity helps in identifying the most relevant prospects. Save and Organize Leads: Utilize the tool’s ... »
Can you count the times you asked yourself, ‘Why am I doing this?’ or ‘Why is this happening to me?’ The number is likely, infinite, and many will take the easy route – they quit. The better questions is, ‘What can I do to improve the situation, regain enthusiasm, and move forward?’ Our article offers ... »
Right On Interactive is helping companies use Customer Lifecycle Marketing strategies by surfacing their “best-fit” customers. Surface and Cultivate their Best-Fit Customers Are you curious about the trending topic of Customer Lifecycle Marketing, and how it could help you grow your business? Right On Interactive’s ebook, Lifecycle Marketing 101: What Every B2B Marketer Needs to ... Read Post
Discover how online forms power modern CRM success. Learn how to capture leads, update customer data, automate workflows, and boost business growth with Pipeliner CRM’s smart forms and new AI-powered tools. Download the eBook today! Read Post
We’re well into the 21st century—yet the subject of Sales and Marketing alignment still seems as pertinent today as it has ever been. In many organizations, the frustrations seem to endure with every passing year. The age-old blame games are played out. Sales bemoan the quality of leads that Marketing is sending over, and Marketing ... Read Post
When people think about starting a small business from scratch, they rarely think of factors in the order that they need to occur. If you attempt to simply found a business without having these things in the right places, it is almost guaranteed that you’ll fail. This book tells the story of how Founder and ... Read Post
John Golden and Matt McDarby outline the five fundamental management activities including a careful alignment with the organization’s Go-To-Market strategy, a deliberate focus on early-stage pipeline opportunities, a dedication to coaching, and a deliberate approach to account growth, all underpinned by a carefully designed and rigorously-adhered-to operating rhythm. Read Post
Summaries of the best, most recently published techniques for selling better and smarter. Become the Best Salesperson You Can Be Knowing what to study can make you a true entrepreneur within your organization. in this ebook you’ll discover a quick shortcut – a synopsis of five of the most influential sales books we’ve read recently. ... Read Post
Selling is most likely the most dynamic activity in any company. Its many moving parts often make it reactionary, frenetic and chaotic. But in this infographic, based on the ebook of the same name, John Golden makes a powerful case that it doesn’t have to be that way. John points out that in pretty much ... Read Post
It is always better to have less but more highly qualified opportunities in your pipeline than it is to have a lot of poorly qualified ones. Resources and focus are better served where you have a realistic chance of success. This tool will help you evaluate opportunities and see if they are worth pursuing. Read Post
Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.
Why do most referral campaigns fail? Because they ignore the emotional core of the client experience.
In her book, The Referral Client Experience, Stacey Brown Randall explains that anxiety and uncertainty define the initial “New Client” stage. If you don’t address that “quiet voice” of concern with clear onboarding and emotional reassurance, you undermine trust.
You must identify your Referral Hot Zones—the specific moments in your journey when clients are most likely to talk about you. These are not random. Analyze where past referrals originated (e.g., after successful project completion, during a specific milestone).
