Lee McEnany Caraher is the founder and CEO of Double Forte, a successful national public relations, content marketing, and social media firm. Double Forte works with beloved consumer, technology, and wine brands. She is a highly sought-after communications expert known for her business acumen and insights (and her big laugh). She splits her time between the company's San Francisco and New York offices.
'The Boomerang Principle' is a pragmatic answer to the outdated corporate mindset around employee turnover. Instead, it shifts the focus to creating lifetime loyalty from your alumni who will bring back business again and again.