Sales POP - Purveyors of Propserity
6 Sins of Sales: Who, What, When, Why, Where, hoW
Snapshots Infographics / Sales Management / Feb 14, 2017 / Posted by John Golden / 9313

6 Sins of Sales: Who, What, When, Why, Where, hoW

1 comment

There’s probably a lot of “sins of sales,” certain things that a salesperson should not do under any circumstances. But there’s a few things in particular that make it difficult to succeed in the sales world.
The infographic is based on the ebook of the same name.

These sins are categorized under the 6 W’s: Who, What, When, Why, Where, hoW.


  1. Who: Selling to the wrong buyer. This is a big sin! If you sell to the wrong buyer, any possibility of closing a sale is eliminated. Customers who don’t have a significant enough need, selling to someone who cannot make purchasing decisions, and those who aren’t in the target market, are the wrong buyer.
  2. What: Lack of knowledge. Make sure that you know enough about your customer, the industry, and your product. Don’t be afraid to ask questions!
  3. When: Bad timing. Timing is critical, and when you have bad timing, it can even cost you the sale.
  4. Why: Not learning from winning and losing. If you aren’t learning from your mistakes as a salesperson, you will very quickly fall behind your colleagues and lose profits. Operate on a growth model, where each loss is a chance for growth.
  5. Where: Wrong place at the wrong time. If you don’t understand your buyers’ process or use the wrong tactics at the wrong time, you’re putting your sale at risk.
  6. How: Outdated methods or no methods. If you use a methodology that is not up to date, it simply isn’t worth it. Using old programs that do not help you keep up with today’s fast-paced world are not worthy of your time.

There are a lot of sins in the business world, including 6 Deadly Sins of CRM. This correlates directly with sin six, “how.” If your CRM system is out of date and not helping you solve problems or meet your needs as a company, you are shorting yourself valuable time and profits.

About Author

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Author's Publications on Amazon

John Golden, best selling author of "Winning the Battle for Sales" presents "Social Upheaval: How to Win At Social Selling" to explain how every B2B salesperson can add social selling methods to their toolkits, and why it is so important that they do so without…
Buy on Amazon
FROM THE CREATORS OF SPIN SELLING―TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging…
Buy on Amazon
Comments (1)


fmunyigi commented...

The sin of sales avoid at all cost.

Pipeliner CRM

Pipeliner CRM

The first CRM solution designed to actually empower salespeople.

Pipeliner CRM: Instant Intelligence, Visualized
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our privacy and cookie policy.