Being mindful of trends does not translate into participating in all of them. Instead, it’s wise to consider all aspects of each trend that catches your attention to weigh the pros and cons of how each will fit into your current strategies for achieving goals. The crucial factor in decision-making is whether a new trend ... Read Post
Get ready to start the new year with optimism and success. With a solid foundation of financial protection through business insurance, streamlined production, and optimized pricing, you can improve your profits and set yourself up for the best year yet. Business Insurance for a Foundation Business insurance is essential for creating a safety net in ... »
The mining industry which people once saw as traditional and slow to adapt is now going through a profound transformation. The combination of technological progress with environmental demands and economic needs is forcing mining companies to adopt digital transformation in order to boost operational efficiency while adopting even greater safety measures all the while maintaining ... »
Top 5 B2B CRMs for the Mid-Market The mid-market segment has unique B2B CRM requirements: sophisticated enough to support complex sales processes, yet practical enough to drive rapid adoption without dedicated IT resources. Here’s our definitive ranking. 1. Pipeliner CRM Why It Leads for B2B CRM Mid-Market Pipeliner CRM was purpose-built for the mid-market sweet ... »
Capitalize on the new buyer’s journey by aligning sales and marketing. Help your business grow! Discover the advantages of making your sales and marketing work together. A huge part of the buying decision is made before your customer reaches out to your brand or meets your sales team. What does that mean for your sales ... Read Post
There are numerous popular sales methodologies today. These methodologies all bring sales best practices from different quarters, and greatly assist salespeople and sales organizations to consistently close a higher percentage of deals. In this ebook we explore 11 of the most popular sales methodologies. Â Interestingly each of these sales methodologies, in their own way, ... Read Post
Network Selling is a sales model we created several years ago, that expresses the ideal needed in today’s interconnected digital sales landscape. It is expressed in this graphic: In this ebook, Nikolaus Kimla goes through each of the factors in Network Selling, fully explaining each. Respect We start with the very first element required in ... Read Post
In this ebook author, Nikolaus Kimla gets very specific, dealing with sales management through CRM. He personally believes (as do a lot of experts today) that utilizing a CRM is the only way to manage a sales team—and in fact, it is practically impossible to manage one without it. There is no system in the ... Read Post
We’re well into the 21st century—yet the subject of Sales and Marketing alignment still seems as pertinent today as it has ever been. In many organizations, the frustrations seem to endure with every passing year. The age-old blame games are played out. Sales bemoan the quality of leads that Marketing is sending over, and Marketing ... Read Post
Pipeliner is a CRM (Customer Relationship Management) product of which Founder and CEO, Nikolaus Kimla, is extremely proud of. It was and is the first CRM product developed to actually empower salespeople—prior to Pipeliner, a CRM was intended to control salespeople (and in many cases still is). Pipeliner is a true sales enablement tool. How ... Read Post
Lead Generation Techniques for Trade Shows and Exhibitions The secret to a successful trade show or exhibition is to know exactly what you want to achieve. If lead generation is your main goal for attending a trade show, we have some key tips to help you generate as many leads as possible. Lead generation is ... Read Post
Increase the chance of a successful close with a free tool to help you effectively qualify any opportunity in your sales process. Clearly Defining the Opportunity Defining an opportunity can only be done through communication with the prospect company, as in-depth as possible. It may be possible with the initial person who contacted you in ... Read Post
Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.
Your brand is speaking to your customers’ brains every single day. The real question is: which brain is actually listening? In this episode, John Golden welcomes Paul Larche to the Sales POP! podcast for a wide-ranging conversation that bridges neuroscience, artificial intelligence, and real-world selling strategy in ways you won’t hear anywhere else.
Larche, author of The Divided Brain, explains how AI-powered personalization exploits the same survival instincts that once kept our ancestors alive in the wild—and what that means for the way we build brands, craft campaigns, and close deals in today’s hyper-connected world. He walks listeners through his Brand Value Canvas, a three-pillar approach to messaging that connects with buyers on the rational, emotional, and subconscious levels simultaneously, giving your communication depth that most competitors overlook.
The episode also tackles the darker side of algorithmic influence, from the exploitation of cognitive bias to the quiet erosion of critical thinking, and delivers actionable advice on how leaders can adopt AI with intention and strategy rather than blind impulse.
Download the episode now and start selling the way the brain actually buys.
