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Business Decisions Require Research for Growth and Moving Forward
Blog / For Sales Pros / Oct 1, 2024 / Posted by Elinor Stutz / 38

Business Decisions Require Research for Growth and Moving Forward

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We all hear highly conflicting advice today, necessitating consideration of the pros and cons before making a serious decision. Each of us is unique; accordingly, no one answer works for everyone. Worse, the emphatic claims you hear may or may not prove accurate. Today’s two topics to exemplify the matter are investment strategies and politics, which undoubtedly apply to many sales and business growth encounters. Accuracy throughout the sales process is a requirement for building trust.

Decisions Require Research

Unsubstantiated pronouncements achieve little; the worst outcome affecting one’s business and career is creating poor word of mouth. Watching our words is critical, or we can easily offend another. Worse, we can get into a heated argument, helping no one.

‘Trust is the Soul of Sales and All That We Do.”

Selling Begins with Turning in to Listen.

Diplomacy Works Best

People are making incredulous claims about buying and selling varying stocks. Moreover, friends feel free to advise, but often, disagreements can heat up. A recent experience was receiving unsolicited advice that went against my beliefs. But I braced myself while attempting diplomacy in my response.  I suggested he read varying newsletters instead of just one thread for a better understanding of the pros and cons of the matter and then decide which position may be correct. He couldn’t argue and backed off.

Like any industry, everyone has varying opinions. We must weigh the pros and cons to find a suitable solution for our prospects and intended clientele. We must not get emotionally attached to ensure we make better choices, and most importantly, we must speak with respect and diplomacy with our prospects and clientele.

Respectfully Build Relationships

The unfavorable experience became an expected gift. I took my advice to begin reading various financial newsletters concerning the topic of discussion. Be forewarned: While acquiring a fuller view of an issue is good, it can make one crazy as the conflicting news is hard to take! I was aghast at the opposing insights concerning a few companies. I could envision the opposing financial advisors in a boxing ring to prove their point!

Knowing a financial planner, I mentioned that the situation was almost laughable on another level. He responded that he wished he could say the same. Figuring out who and what to believe is a nerve-wracking component of his profession.

Please pause for a moment to consider the varying perspectives your clientele must hear from your competitors. Put yourself in their shoes to create appropriate questions and listen to their perspectives. Only then will you realize the better way to proceed.

Brand and Branding

No two people are alike; we each have a unique upbringing and identity. Therefore, what works for one may harm another. It’s critical to research each matter before making pronouncements to realize a better solution. Consistency with how we portray ourselves and our brand gives us an identity that others notice and are more likely to appreciate.

Bridge the Gap for Business

It’s best to seek common ground for potential agreement vs. arguing. Understanding comes first before making valuable recommendations and suggestions for a forthcoming sale.

Questions Dominate Telling Selling

It’s far better to ask questions to gain the perspective of the other person(s). Next, dig deep by asking more questions, such as: Please explain how you came to your belief and how you see it is helping future endeavors.

Questions often reveal privately held thoughts that encourage more profound conversations. By the end of the discussion, a better agreement and solution are most often found among all parties. Open dialogue without judgment encourages a more comprehensive understanding and likely prompts an agreeable solution.

Conclusion:

Upfront research and briefly sharing what you learn gives credibility to your words, allowing you to dig deeper with questions to understand their position and what they want to accomplish. Accordingly, you are more likely to move forward together to enjoy the Smooth Sale!

About Author

Elinor Stutz broke through barriers long before doing so was popular. First, she proved Women Can Sell. Smooth Sale was created to teach how to earn a returning and referring clientele. Stutz became an International Best-Selling Author, a Top 1% Influencer, and Sales Guru and Inspirational Speaker.

Author's Publications on Amazon

In today's tough economy, most people are too desperate to get any job, rather than seeking one that will provide the career satisfaction and growth they deserve. Worse, they treat the interview as an opportunity to focus on themselves.In Hired!, Elinor Stutz asserts, "The interview…
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Written by a highly successful saleswoman, Elinor Stutz, this how-to book trains women in field-tested sales techniques that will launch them into the next level of success. They will discover how to use their natural kindness, empathy, and relationship-building skills to close better deals with…
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