In preparing for sales calls, we all have our processes that we follow to give us tracks to run on and to increase the likelihood of successful outcomes. And in that, I’ve just mentioned two key elements – having both a logical call path and a planned call objective. Of course, there’s more. With the ... Read Post
Can you count the times you asked yourself, ‘Why am I doing this?’ or ‘Why is this happening to me?’ The number is likely, infinite, and many will take the easy route – they quit. The better questions is, ‘What can I do to improve the situation, regain enthusiasm, and move forward?’ Our article offers ... »
To maximize the effectiveness of LinkedIn Sales Navigator in lead generation and sales processes, consider incorporating the following strategies: Targeted Searches: Use the advanced search features to filter potential leads by industry, company size, job title, and geographical location. This specificity helps in identifying the most relevant prospects. Save and Organize Leads: Utilize the tool’s ... »
The mining industry which people once saw as traditional and slow to adapt is now going through a profound transformation. The combination of technological progress with environmental demands and economic needs is forcing mining companies to adopt digital transformation in order to boost operational efficiency while adopting even greater safety measures all the while maintaining ... »
In this ebook, Nikolaus Kimla discusses the two pillars of the future are technology, and human beings and how you have to have the perfect technology, and then the perfect human being in application, performance, and presentation. He argues that today and into the future, it’s a 50-50 balance. In the past, it was perhaps ... Read Post
Much has been written about “how to sell”—the rules, the methods, ways to vastly increase your sales. Nikolaus Kimla has written a number of books himself on the successful methods he´d seen and personally used. But little is said about the things you can do wrong, and for that reason he decided to write about ... Read Post
Summaries of the best, most recently published techniques for selling better and smarter. Become the Best Salesperson You Can Be Knowing what to study can make you a true entrepreneur within your organization. in this ebook you’ll discover a quick shortcut – a synopsis of five of the most influential sales books we’ve read recently. ... Read Post
This is the first in a series of ebooks covering the vital subject of Sales Management. In this ebook, we’re going to cover the basic essentials of the subject: Getting rapidly up and running when you’re first put on the job, taking on a team, the mindset you need, the subject of management, a sales manager’s virtues, dealing with people, and the technology you need. Read Post
Going back to the earlier part of the last century, sales was traditionally fraught with—and seen as—trickery. It seemed that the most clever salesperson, the one who consistently got the highest numbers, knew how to manipulate prospects. In the 1960s this began to change, when pioneers such as Zig Ziglar sought to raise the reputation ... Read Post
Managing your sales force can be a lot like managing a soccer team towards a World Cup victory. Be the Best Team! Germany stunned the world with one of the youngest teams ever to take the field at the World Cup 2014 — and a considerable lack of star players in the traditional sense. It ... Read Post
Selling is most likely the most dynamic activity in any company. Its many moving parts often make it reactionary, frenetic and chaotic. But in this infographic, based on the ebook of the same name, John Golden makes a powerful case that it doesn’t have to be that way. John points out that in pretty much ... Read Post
Qualify accounts and track information about contacts, sales account profile, and sales in process. Knowing Your Buyer The first and most important thing you’d like to know about the decision-makers in your prospect company is: what is motivating them to be interested in your product or service? In other words, you want to discover the ... Read Post
Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.
How to Answer ‘Overqualified’: Strategy to Secure Senior Roles
Today, we dive into the second critical strategy for mid-career success: mastering your value proposition and defeating the biggest biases.
1. Master Your Value Proposition and Relevancy
You must deeply understand your unique value and exactly where it intersects with market demand.
Define Your Differentiator: What is your signature strength? Pinpoint the one thing that makes you stand out—whether it’s crisis management, technical depth, or strategic leadership.
Align with Needs: Research the industry’s most pressing challenges. Map your history directly to these needs and articulate exactly how you solve their future problems.
Communicate Current Value: Avoid telling old “war stories.” Articulate the lessons learned from past achievements and explain precisely how those lessons apply to the company’s current situation. Make your history relevant and current.
John Tarnoff – https://johntarnoff.com
