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Snapshots Slideshows / Sales Management / Sep 18, 2017 / Posted by John Golden / 6298

6 Steps to Building Your Personal Brand: The Checklist


Your personal brand is the new sales call. Build it carefully.

The Importance of Your Personal Brand

This entertaining checklist accompanies our blog post about the importance of building a personal brand in today’s business environment.

Why is personal branding important?

The traditional sales call was designed to reach, qualify, and then pitch your prospect — by phone or in person. Today, that sales call has changed. To be effective today requires a whole new skillset: self-branding and content.

Buyers today conduct their own research online, soliciting peer advice, comparing products side by side, assessing sentiment on social media, chat boards or Google results, and getting a long way towards shaping a decision before they ever connect with your brand.

This checklist takes you through the six steps of creating your own personal brand:

  • Change your mindset
  • Get social on Twitter and LinkedIn
  • Microblog and blog
  • Set goals
  • Measure your goals

Download the checklist now and start rocking your personal brand right.

To build your own personal brand, become a trusted expert, and “go long” with prospect relationships. Take the position of a helper – with no expectation of a sale at this stage. This seemingly counterintuitive attitude is what now takes the place of the old sales call.

About Author

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Author's Publications on Amazon

John Golden, best selling author of "Winning the Battle for Sales" presents "Social Upheaval: How to Win At Social Selling" to explain how every B2B salesperson can add social selling methods to their toolkits, and why it is so important that they do so without…
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FROM THE CREATORS OF SPIN SELLING―TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging…
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