2025 is history. At least in the world of selling it is. “What have you done for lately?” is not some trite, overused question but a real challenge that we all face daily. Your selling world is now all about 2026 and truthfully, Q1! As such, the good fortune of winning a major deal to ... Read Post
Top 5 B2B CRMs for the Mid-Market The mid-market segment has unique B2B CRM requirements: sophisticated enough to support complex sales processes, yet practical enough to drive rapid adoption without dedicated IT resources. Here’s our definitive ranking. 1. Pipeliner CRM Why It Leads for B2B CRM Mid-Market Pipeliner CRM was purpose-built for the mid-market sweet ... »
Get ready to start the new year with optimism and success. With a solid foundation of financial protection through business insurance, streamlined production, and optimized pricing, you can improve your profits and set yourself up for the best year yet. Business Insurance for a Foundation Business insurance is essential for creating a safety net in ... »
The mining industry which people once saw as traditional and slow to adapt is now going through a profound transformation. The combination of technological progress with environmental demands and economic needs is forcing mining companies to adopt digital transformation in order to boost operational efficiency while adopting even greater safety measures all the while maintaining ... »
Capitalize on the new buyer’s journey by aligning sales and marketing. Help your business grow! Discover the advantages of making your sales and marketing work together. A huge part of the buying decision is made before your customer reaches out to your brand or meets your sales team. What does that mean for your sales ... Read Post
What does fitness mean for a salesperson? Hint: it’s not just being buff. Fitness is an interesting subject. It certainly means staying bodily fit–and the tens of thousands of gyms seen all over our cities serve as reminders of how much attention people have on toned physiques today. But it also means staying fit in ... Read Post
The data you provided earlier consists of four chapters from an ebook focused on identifying and analyzing mega-threats in the sales industry. Chapter 1 introduces the concept of mega-threats and the motivation behind exploring potential dangers specific to the industry. Chapter 2 discusses the first mega-threat, which involves changes in the role of salespeople due ... Read Post
Explore the Tremendous Growth Ahead in Mining: Get Your Complimentary Whitepaper! The mining sector is poised for significant expansion, projected to reach a staggering $3 trillion by 2029. Our comprehensive whitepaper, “Mining’s $3 Trillion Future › Powering the Future,” offers vital insights into this evolving landscape and its opportunities. Inside, you’ll find details on: Significant ... Read Post
Expert opinion on the subject of sales processes has pendulum swung a great deal over the years. One day sales processes are all-important and sales organizations must stick to them like glue. The next day the sales process is far less important than allowing a salesperson the freedom to take actions as they see fit. ... Read Post
Review and score your overall sales ecosystem with Ken Thoreson’s revealing audit. Tune Your Sales Tactics with Ken Thoreson’s Sales Audit Your sales ecosystem is supposed to be a finely-tuned set of activities working together to move sales from lead to close. But do you have unseen stumbling blocks that are preventing the system from ... Read Post
Everybody knows the 80-20 Pareto Principle. 80 percent of your business comes from 20 percent of your customers—and vice-versa. But it may not be wise to quit the lower 80 percent market that gives you just 20 percent of your revenue and focus only on high-value customers. You have to groom your customers. Growth is ... Start a slideshow
Salespeople know that qualifying opportunities with the BANT Method (budget, authority, need, and timing) is quick and effective. Try our version of Bant sales qualification too for free. Budget + Authority + Need + Timing The first thing to know when sounding out a prospect company, of course, is if there is a budget available. In ... Read Post
Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.
Cold email works—if you protect your domain first. Adam Rosen of EOC Works reveals the critical mistake killing most campaigns: sending from your primary business domain. “You’re gambling with your entire email reputation,” he tells Sales Pop host John Golden.
Rosen’s fix: Create dedicated domains for outreach. Use companymail.com instead of company.com. Set up multiple inboxes to distribute volume and authenticate everything with SPF, DKIM, and DMARC records.
But infrastructure is just the start. “Cold email connects people who should know each other,” Rosen explains. Skip the gimmicks and fake urgency. Research recipients, offer genuine value, and be transparent about who you are and what you want.
For startups, his advice is surgical: master one channel before expanding. Let real market feedback—not assumptions—guide your targeting. Combined with authenticity and solid technical setup, cold email remains a powerful sales tool in 2026.
