Anna Lindh was a Swedish politician who was known for her fierce commitment to international cooperation. This famous quote of hers very aptly sums up today’s maelstrom of global trade, tariffs and supply chains – “Globalization has made us more vulnerable. It has created a world without borders and makes us painfully aware of the ... Read Post
Get ready to start the new year with optimism and success. With a solid foundation of financial protection through business insurance, streamlined production, and optimized pricing, you can improve your profits and set yourself up for the best year yet. Business Insurance for a Foundation Business insurance is essential for creating a safety net in ... »
Top 5 B2B CRMs for the Mid-Market The mid-market segment has unique B2B CRM requirements: sophisticated enough to support complex sales processes, yet practical enough to drive rapid adoption without dedicated IT resources. Here’s our definitive ranking. 1. Pipeliner CRM Why It Leads for B2B CRM Mid-Market Pipeliner CRM was purpose-built for the mid-market sweet ... »
The mining industry which people once saw as traditional and slow to adapt is now going through a profound transformation. The combination of technological progress with environmental demands and economic needs is forcing mining companies to adopt digital transformation in order to boost operational efficiency while adopting even greater safety measures all the while maintaining ... »
In today’s mega-technological super-convenience society, we’ve all but lost sight of one particular fact: Life is a risk. We’ve built walls, dams and roofs to keep it out. We’ve armed ourselves with the latest inoculations to keep risk from making us sick. We’ve mounted the latest weaponry to safeguard us from our enemies. We’ve insured ... Read Post
Bring New Order to Your Sales Process What is insight selling and how can you benefit from lost leads and opportunities? How do you manage the information within your sales process – the quantity and quality? Most importantly, how do you keep it accessible, organized, and accurate? Within this ebook you find the answers to ... Read Post
This ebook is on the subject of “Win Together.” It falls under the same context as“win-to-win” described in my book Network Selling: Guarantee Success for the Digital Age. Today, this aspect of sales is more important than ever, and must also be part and parcel of CRM solutions. Read Post
Journey to the next frontier of Sales CRM “AI” › It’s All About the Data Artificial Intelligence (AI) is only as good as the data it relies upon, therefore, the adage “garbage in, garbage out” is fundamental to its effectiveness. Without accurate data, algorithms cannot produce a correct output. The data management issue is even more ... Read Post
When people think about starting a small business from scratch, they rarely think of factors in the order that they need to occur. If you attempt to simply found a business without having these things in the right places, it is almost guaranteed that you’ll fail. This book tells the story of how Founder and ... Read Post
Ten Don’ts for Social Media: The Poster Using social media is a great way to build brand awareness, but some cautions are in order. Here are 10 techniques that won’t work. What you should not do on social media For social media to be an effective part of your brand-building strategy, it’s important to pay ... Read Post
Pipeline management means the difference between accurate, successful sales and hit-or-miss sales that mysteriously make it to the close or don’t. Pipeline management therefore even affects the success or failure of a company, and the attainment of company goals. This slideshare, based on the ebook of the same name, shows you the relationship between pipeline ... Start a slideshow
Identify and evaluate any sales opportunity to prioritize your sales pipeline and keep it accurate and actionable. Learn How to Identify a Good Sales Opportunity Nancy is a sales rep for a company that sells office furnishings. They include chairs, desks, couches, conference tables and any other such items needed. Nancy’s company generally qualifies opportunities with this ... Read Post
Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.
Spending on Google Ads without a real strategy is like filling a bucket with holes—money flows in and leads trickle out. This episode dives into the common traps that burn through ad budgets and delivers a clear framework for turning paid search into a predictable, profitable channel.
You’ll learn why aligning your ad copy, keywords, and landing pages around a defined buyer persona is the single most important step most advertisers skip. Jeff Coleman shares battle-tested strategies for using negative keywords and audience exclusions to cut waste, why the top ad spot is rarely worth the premium, and how to scale campaigns without watching your cost per lead spiral out of control.
The discussion also explores how Google’s AI-driven features are reshaping campaign management and what the rise of AI search engines means for advertisers. If you’ve ever felt like Google Ads is a black box eating your budget, this is the episode that turns on the lights.
