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eBook: Lifecycle Marketing 101

eBook: Lifecycle Marketing 101: What Every B2B Marketer Needs to Know about CLM

Sales Management / Feb 20, 2017 / Sales POP! Recommends

Right On Interactive is helping companies use Customer Lifecycle Marketing strategies by surfacing their “best-fit” customers. Surface and Cultivate their Best-Fit Customers Are you curious about the trending topic of Customer Lifecycle Marketing, and how it could help you grow your business? Right On Interactive’s ebook, Lifecycle Marketing 101: What Every B2B Marketer Needs to ... Read Post

Navigating Sales Challenges in the Logistics Industry: A 2025 Perspective

Sales Professionals / Jun 3, 2025 / John Golden

The whitepaper, Navigating Sales Challenges in Logistics for 2025, explores the major issues logistics sales teams face due to economic shifts, technological advances, and societal changes. It details seven core challenges—including talent shortages, rising operational costs, tech-driven changes, sustainability demands, geopolitical risks, e-commerce growth, and urban delivery complexities. Additionally, it highlights the strategic importance of ... Read Post

The Art of Customer Acquisition

Sales Professionals / May 15, 2018 / Sales POP! Recommends

Learn How to Get a 10% Conversion Rate from Outbound Sales with Customer Acquisition Introducing our new e-book: The Art of Customer Acquisition We wrote this because outbound sales is one of the easiest and quickest ways to acquire new customers and establish a dependable revenue pipeline. That said, it does require some knowledge gained ... Read Post

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Portrait of Tomorrow’s Sales Pro

Portrait of Tomorrow’s Sales Pro

Take a moment to picture in your head your visual representation of a sales professional. There are a number of different things that might pop up in your mind. But like everything else in the sales world, the portrait of the sales pro is also changing! Learn what the salespeople of tomorrow will look like, ... Read Post

Tools for your productivity
Tools / Mar 21, 2019 / Sales POP! Recommends
Deal Assessment Scorecard

Deal Assessment Scorecard

It is always better to have less but more highly qualified opportunities in your pipeline than it is to have a lot of poorly qualified ones. Resources and focus are better served where you have a realistic chance of success. This tool will help you evaluate opportunities and see if they are worth pursuing. Read Post

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