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🎧  The Most Effective Framework for B2B Growth
PodCast / Sep 28, 2023 / Austin LaRoche

The Most Effective Framework for B2B Growth

In this podcast episode, John Golden introduces Austin LaRoche, CEO of Attack Interactive, who discusses their M2’s marketing to sales framework and B2B growth system. The framework aims to bring purpose and structure to marketing efforts, emphasizing the importance of understanding company vision, branding, audience, and data. They discuss the challenges of data overload and ... »

🎧  The Greatest Danger of Recurring Revenue: Complacency
PodCast / Sep 25, 2023 / Andy Gole

The Greatest Danger of Recurring Revenue: Complacency

Andy and the audience for their time and conclude the episode. The interview focused on the dangers of relying too heavily on recurring revenue. The need for organizations to be prepared for unexpected events. Andy discussed the concept of narcolepsy in relation to recurring revenue. He emphasized the importance of dedicating time to business development. ... »

🎧  What are the challenges of finding the right match in hiring?
PodCast / Sep 23, 2023 / Suman Cherry

What are the challenges of finding the right match in hiring?

In this podcast episode, John Golden interviews Suman Cherry, a seasoned recruiter, about the challenges of finding the right match in the hiring process. They discuss the struggles companies face in hiring and the importance of transparency and authenticity in understanding candidates beyond their resumes. Sherry explains her unique approach to recruiting, focusing on creating ... »

🎧  The Greatest Challenge for Businesses: Lack of Skilled Managers
PodCast / Sep 20, 2023 / Summer Davies

The Greatest Challenge for Businesses: Lack of Skilled Managers

In this podcast episode, John Golden interviews Summer Davies about the challenges faced by small and medium businesses in finding skilled first-time and front-line managers. They discuss the lack of preparation for technical contributors transitioning into managerial roles and the misconception that career progression is solely measured by moving into a managerial position. They emphasize ... »

🎧  What are the Core Elements of Successful Leadership?
PodCast / Sep 18, 2023 / Dr. Keith McNally

What are the Core Elements of Successful Leadership?

In this podcast episode, John Golden interviews Dr. Keith McNally about his book, “Walking the Path: A Leader’s Journey.” Dr. Keith explains that the book is a combination of fable, leadership context, and journal, aimed at encouraging reflection and writing. They discuss the power of writing things down and the psychological impact of crossing things ... »

🎧  How does a business anthropologist shape consumer behavior?
PodCast / Aug 30, 2023 / Oliver Sweet

How does a business anthropologist shape consumer behavior?

In this podcast episode, host John Golden interviews Oliver Sweet, a business anthropologist based in London. Oliver explains the role of a business anthropologist in understanding and influencing consumer behavior through the study of culture. He discusses the importance of immersing oneself in different cultures and subcultures to gain insights into people’s motivations and behaviors. ... »

🎧  The Most Effective Strategies for Creating Sales Content and Closing Deals
PodCast / Aug 27, 2023 / Martin Huntbach

The Most Effective Strategies for Creating Sales Content and Closing Deals

In this podcast episode, John Golden introduces Martin Huntbach, owner of Jamie Digital, an SEO and content marketing agency. Martin and his partner Lindsay specialize in helping personal brands attract high-paying clients through effective content marketing strategies. They discuss the importance of creating sales content that helps businesses sell faster and close more deals. Martin ... »

🎧  How Can Bartending Skills Improve Your Sales Success?
PodCast / Aug 24, 2023 / Neil Rogers

How Can Bartending Skills Improve Your Sales Success?

In this podcast episode, John Golden interviews Neil Patrick Rogers, author of “Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar.” Neil shares the lessons he learned from his 27 years of bartending experience and how they apply to sales. He emphasizes the importance of making a great first impression, ... »

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Our Listeners About Us

Having been a guest on many podcasts, I put this experience among the most enjoyable and professional Eric McNulty PC
John is a wonderful host who creates a very comfortable atmosphere and instead of conducting a traditional interview he actually has a proper conversation with his guests. Matthias Oschinski PC
John is a gracious host and truly has a great sales mind. Ultimately selling is about people and John understands this well. He is one that sells with dignity! Harry Spaight PC
John is a wonderful interviewer, exuding warmth and insight. It's clear he cares deeply about elevating the conversation about all things leadership and motivation. Amy Wong PC
I loved being a guest on the Sales POP podcast! John's easy going and insightful presence created a great conversation where we offered up content to help others Build a Vibrant Culture! Nicole Greer PC
I had the joy of being a guest on John’s SalesPop Podcast with John on Thursday. He is a wonderful host and we had a great and relaxed discussion. Dr. Lizz Bernthal PC
John works to get to the heart of the matter so listeners can find what they need, wisdom to grow and advance. Scott F. Paradis PC
I am grateful to salespop.net and John for the opportunity to discuss gold and my new book, "Money and Liberty: In the Pursuit of Happiness and The Theory of Natural Money". Jame Turk PC
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🎧 Using Conversational Insights to Improve Sales
PodCast / Jun 28, 2026 / Maximos Lih

Winning the Agentic Age

Maximos Lih, founder and CEO of Emboldened LLC and a former operating partner at Google Ventures, argues that AI’s failures — not its successes — reveal a company’s biggest growth opportunities, and that leaders who treat AI as a one-for-one headcount swap destroy their own competitive moat. In this episode, Maximos draws on nearly a ... »

🎧 Using Conversational Insights to Improve Sales
PodCast / Jun 27, 2026 / Glenn Fleischman

Adopting AI in Sales

Glenn Fleischman, Chief Revenue Officer at AYTM, an AI-powered consumer insights platform, argues the biggest AI risk in sales isn’t losing your job to an agent — it’s losing it to a colleague who uses AI better than you. In this episode, Fleischman lays out a practical, “bite-by-bite” path to AI adoption for sellers and ... »

🎧 Using Conversational Insights to Improve Sales
PodCast / Jun 25, 2026 / Glenn Sandifer

Responsible AI Adoption in Sales

Glenn Sandifer, a 20-year sales and marketing executive at Securos USA, says AI belongs in sales only when it solves a real problem or automates a manual process — never as a mandate for its own sake. In this episode, Glenn explains how leaders can standardize AI tools across their teams, keep humans in control ... »

🎧 Using Conversational Insights to Improve Sales
PodCast / Jun 21, 2026 / Chad Coe

Peopleizing: Relationship-Based Selling

Chad Coe, Founder of Coe Financial Group, replaces the hard pitch with what he calls “peopleizing” — leading with genuine care so prospects hire a relationship, not a sale. In this Sales POP! Expert Insight Interview, Chad shows how thoughtful questions, the right follow-up rhythm, and patience turn cold contacts into clients who say he ... »

🎧 Using Conversational Insights to Improve Sales
PodCast / Jun 20, 2026 / Dilip Chetan

What AI Can’t Replace, Automate or Protect?

Dilip Chetan, founder of Recursion Lab and creator of the Defensible Zone framework, argues that leaders racing to automate ask the wrong question — the smart move isn’t “What can we automate?” but “What human value must we protect?” In this episode he maps the moats AI erodes and the judgment, trust, and reasoning it ... »

🎧 Using Conversational Insights to Improve Sales
PodCast / Jun 18, 2026 / Julian Lighton

Navigating Your Next: Career Planning with Julian Lighton

Executive coach Julian Lighton, author of Navigating Your Next and a former McKinsey associate partner, says the average professional spends roughly 90,000 hours — a third of their life — on their career, so the single most valuable move is to stop drifting and decide what you actually want before circumstances decide for you. In ... »

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