With the ever-increasing number of messages and advertisements, it can be difficult to engage in the market without feeling overwhelmed. Consumers are bombarded with messages every day, making it hard to differentiate between what is important and what is not. Fortunately, there are a few strategies that you can use to help you engage in ... »
VK Lakkineni is a CMT of ROI media, chief mindset coach at Mindset Monk, digital marketing entrepreneur, and best-selling Amazon author. He is a technology enthusiast with a passion for marketing strategy and business growth operations. Today, in this expert insight interview, John and VK Lakkineni discuss “Mindset And Motivation.” Visit us on Apple Podcast You can ... »
Mona Akmal is CEO and Co-founder at Falkon AI, a product and engineering veteran, helping companies build resource-driven teams. From beginning as a software developer at Microsoft to being the CEO of the number one GTM intelligence tool, she has gained her expertise with time and patience. She has worked with Microsoft, Amperity, Code.org, and ... »
Michelle Vazzana is a Co-founder and Chief Strategy Officer for VantagePoint, Co-author of three books. She is an expert of innovating sales force management, global sales effectiveness, and evidence-based research. Today, in this expert insight interview, John and Michelle Vanzana discuss “How To Change Sales force Behavior While Avoiding Common Pitfalls.” Visit us on Apple Podcast You ... »
Joe Ardeeser is a Founder and CEO of Smart Pricing Table, which is an interactive business-to-business proposal software. He has been a digital agency owner for 12 years. Joe has worked as a developer, senior designer, VP of customer support, and managing member. In today’s expert insight interview, John and Joe Ardeeser discuss “Proposal Writing.” ... »
JR Butler is Founder and CEO of Shift Group, a former D1 hockey athlete at Holy Cross, an early sales leader at Turbonomic, and a former CRO of Pillir. His company Shift Group is helping athletes, military vets, and candidates that want to transition into technology sales. In today’s expert insight interview, John and JR ... »
Jeffrey Deckman is a thought leader, consultant, strategist, award-winning author on new leadership, innovator of the year 2021 bronze medal winner, organization design mindset models, and methods creator that are redefining modern business. He has published a book about conscious leadership which is an amazon bestseller. Today, in this expert insight interview, John and Jeffrey ... »
Ravi Rajani is a Keynote & SKO Speaker, Storytelling & communication trainer, and Host of the Influential communicator podcast. He works with the mission to help B2B SaaS sales teams present their story, solution and message in a way that grabs attention, builds trust, and wins new business without competing on price. In this expert ... »
Recruitment expert Kevin Downey shatters the myth that B2B cold email is dead. It’s not about the channel; it’s about execution. To build a high-volume talent pipeline that bypasses crowded job boards, you must invest in scalable infrastructure. This means using specialized tools like Apollo and Smartlead, managing multiple domains (20+), and strictly adhering to ... »
Why do most referral campaigns fail? Because they ignore the emotional core of the client experience. In her book, The Referral Client Experience, Stacey Brown Randall explains that anxiety and uncertainty define the initial “New Client” stage. If you don’t address that “quiet voice” of concern with straightforward onboarding and emotional reassurance, you undermine trust. ... »
Is your practice busy but not profitable? You might be skipping the essential step: Diagnose Before You Prescribe. Expert Terri Ross highlights the need for structured, thorough consultations that move beyond cookie-cutter recommendations. Stop competing on price! Define your Ideal Customer Profile and align every message to attract premium clients who value quality over cost. ... »
In sales, the word “no” is not a verdict; it’s merely a signpost on the road to “yes.” Top performers know this, and it’s a mindset you can adopt instantly. On a recent episode of Sales POP!, motivational speaker and sales expert Patrick Engasser—who built a thriving career despite being blind—shared his critical strategy for ... »
Most business leaders treat podcast guesting like traditional PR—chasing the most prominent names for “brand awareness.” This is a mistake. The real ROI of podcasting isn’t in mass reach; it’s in niche authority and SEO leverage. When you guest on a targeted podcast, you aren’t just speaking to an audience; you are “borrowing” the host’s ... »
If your team doesn’t understand how their pay is calculated, you aren’t just losing trust—you’re losing talent. In this episode of Sales POP!, compensation expert Scott Trumpolt (30+ years of experience) reveals that effective pay structures are less about math and more about communication. Scott argues that modern compensation requires a shift from transactional payouts ... »
