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🎧 The Most Common Sales Mistakes and How to Avoid Them
PodCast / Jun 28, 2023 / David Kurkjian

The Most Common Sales Mistakes and How to Avoid Them

In this podcast episode, John Golden interviews Dave Kurkjian, author of “6x: Convert More Prospects to Customers,” about the three mistakes salespeople make in the early stages of the sales cycle. The first two mistakes are sharing too much information and not being unique in the conversation. The third mistake is not focusing on the ... »

🎧 The Power of Hospitality in Building a Strong Brand
PodCast / Jun 26, 2023 / Marissa Freeman

The Power of Hospitality in Building a Strong Brand

In this podcast episode, John Golden interviews Marissa Freeman, the Chief Marketing Officer of Union Square Hospitality Group, about branding and customer experience in the hospitality industry. Freeman emphasizes the importance of understanding the customer journey and ensuring that brand values overlap with any partnership. She also discusses the significance of hospitality in creating a ... »

🎧  The Power of Video in Sales
PodCast / Jun 24, 2023 / Ruben Dua

The Power of Video in Sales

In this podcast episode, John Golden interviews Ruben Dua, the CEO of Dub, a video sales platform, about the importance of incorporating video into the sales process. Ruben explains how video can help businesses scale and grow without requiring additional inputs, and emphasizes the importance of human connection and authenticity in sales and marketing. He ... »

🎧  Is Promoting Your Best Salesperson to Sales Leader a Mistake?
PodCast / Jun 22, 2023 / Vaughn Sigmon

Is Promoting Your Best Salesperson to Sales Leader a Mistake?

In this podcast episode, John Golden interviews Vaughn Sigman, co-founder of Results Driven Leadership, about sales leadership and management. They discuss the common mistake of promoting the best salesperson to a sales leader without proper training, the importance of coaching skills in sales leadership, and the different skill sets required for sales leadership and salesperson ... »

🎧  Unlocking the Secret to Generating Referrals Without Asking
PodCast / Jun 20, 2023 / Stacey Brown Randall

Unlocking the Secret to Generating Referrals Without Asking

In this podcast episode, John Golden and Stacy Brown Randall discuss the challenges of generating referrals without asking for them. They explain why traditional tactics of asking for referrals and incentivizing them don’t work and emphasize the importance of building relationships and nurturing a referral ecosystem within a business. Stacy introduces her “backwards approach” to ... »

🎧  Revolutionize Your Sales Pipeline with Relationship Signals
PodCast / Jun 18, 2023 / Jamie Shanks

Revolutionize Your Sales Pipeline with Relationship Signals

In this podcast episode, John Golden interviews Jamie Shanks, founder and CEO of Pipeline Signals, about the importance of mining and researching active customer prospect and competitor accounts. Jamie suggests a three-step process to address the challenges of prospecting efforts and account selection and prioritization models. He also emphasizes the need for sales teams to ... »

🎧  Is Hybrid Leadership the Future of Work?
PodCast / Jun 14, 2023 / Elliot and Dom Chapman

Is Hybrid Leadership the Future of Work?

In this podcast episode, the speakers discuss the concept of hybrid leadership and its relevance during the pandemic. They emphasize the need for empathy and flexibility in leadership, especially in the context of remote work and changing talent recruitment. The speakers also discuss the importance of accommodating the mind and body in the workplace, creating ... »

🎧  The Top 5 Mistakes B2B Sellers Make: Expert Insights
PodCast / Jun 12, 2023 / Greg Nutter

The Top 5 Mistakes B2B Sellers Make: Expert Insights

In this podcast episode, John Golden interviews Greg Nutter, a management consultant and author of P3 Selling, about the top five mistakes B2B sellers make. Greg discusses the importance of creating awareness, effective prospecting, and the role of a salesperson in the buying process. He identifies the top three mistakes as forgetting what selling is, ... »

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Our Listeners About Us
I had the joy of being a guest on John’s SalesPop Podcast with John on Thursday. He is a wonderful host and we had a great and relaxed discussion. Dr. Lizz Bernthal PC
I am grateful to salespop.net and John for the opportunity to discuss gold and my new book, "Money and Liberty: In the Pursuit of Happiness and The Theory of Natural Money". Jame Turk PC
I appreciate how John highlighted the value of my lived experience in helping others change their mindset, because people live in all kinds of prisons in their heads Trish Jenkins PC
Thoughtful and respectful, John managed to create an incredible environment to talk and share ideas. It was a rich experience to participate in this interview. Thank you, John and SalesPOP! Felipe Zamana PC
John is a wonderful interviewer, exuding warmth and insight. It's clear he cares deeply about elevating the conversation about all things leadership and motivation. Amy Wong PC
John is a wonderful host who creates a very comfortable atmosphere and instead of conducting a traditional interview he actually has a proper conversation with his guests. Matthias Oschinski PC
Thank you, John, and the SalesPop! team, for allowing me to share my insights on how businesses around the globe can attract, retain, and support top talent to thrive in today's world. Nirupa Netram PC
I encourage successful sales professionals to tune into SalesPOP! And if their staff contacts you to appear, you are making it and a name for yourself as a one to watch in our esteemed profession. Precious Williams PC
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🎧  ROI-Driven B2B Marketing
PodCast / May 14, 2026 / Jon Benson

Humanizing AI in Marketing

Jon Benson — the copywriter who invented the video sales letter format in 2010 and founder of BNSN AI — joins John Golden for a candid conversation about the marketer’s new reality. Marketing teams everywhere are caught between excitement and dread as AI takes over tasks that once filled entire roles. Jon argues that the ... »

🎧  ROI-Driven B2B Marketing
PodCast / May 12, 2026 / Justin Goodbread

Escaping the Epicenter Trap

Justin Goodbread is a globally recognized business strategist, keynote speaker, and founder of Relentless Value Coaching. He has built, scaled, and successfully exited seven companies across multiple industries — including a Registered Investment Advisor firm that reached an eight-figure enterprise value in under four years. In this Sales POP! Expert Insight Interview, Justin joins John ... »

🎧  ROI-Driven B2B Marketing
PodCast / May 10, 2026 / Laura Kriska

Building Trust Across Us-vs-Them Divides

Laura Kriska is the founder of We Building Solutions and a globally recognized expert on building trust across cultural, language, and organizational divides. The first American woman to work inside Honda Motor Company’s Tokyo headquarters, Laura has spent 30 years helping Fortune 500 companies across four continents turn fragmented teams into united “we” cultures. In ... »

🎧  ROI-Driven B2B Marketing
PodCast / May 9, 2026 / Derek De Vette

How AI Search Is Rewriting the PR Playbook for Sales Growth

Derek De Vette is Co-Founder and Head of Strategic Communications at Halo Communications, where his team has spent three decades building visibility for brands ranging from enterprise tech to Harley-Davidson. In this Expert Insight Interview, Derek joins John Golden to explain why the old PR playbook — chase cover stories, rack up impressions, measure vanity ... »

🎧  ROI-Driven B2B Marketing
PodCast / May 7, 2026 / Antoniette Roze

Building a Predictable Speaking Business

Antoniette Roze is the CEO of WPC Global and the host of Speak Pact, a done-for-you booking agency that helps six- and seven-figure experts stop chasing speaking gigs and start filling their calendars with consistent, high-value opportunities. In this Expert Insight Interview, she joins John Golden to explain why most speakers treat the stage like ... »

🎧  ROI-Driven B2B Marketing
PodCast / May 5, 2026 / Jessica Rhodes

Founder-Led Sales and Building a Podcast Booking Agency

Jessica Rhodes is the Founder of Interview Connections, the world’s first podcast booking agency, launched in 2013. In 2020 she hired her first sales reps to scale the company — and spent six years trying to make the model work before dismantling it. In this Expert Insight Interview, Jessica walks through the friction between commission-driven ... »

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