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🎧  How does a business anthropologist shape consumer behavior?
PodCast / Aug 30, 2023 / Oliver Sweet

How does a business anthropologist shape consumer behavior?

In this podcast episode, host John Golden interviews Oliver Sweet, a business anthropologist based in London. Oliver explains the role of a business anthropologist in understanding and influencing consumer behavior through the study of culture. He discusses the importance of immersing oneself in different cultures and subcultures to gain insights into people’s motivations and behaviors. ... »

🎧  The Most Effective Strategies for Creating Sales Content and Closing Deals
PodCast / Aug 27, 2023 / Martin Huntbach

The Most Effective Strategies for Creating Sales Content and Closing Deals

In this podcast episode, John Golden introduces Martin Huntbach, owner of Jamie Digital, an SEO and content marketing agency. Martin and his partner Lindsay specialize in helping personal brands attract high-paying clients through effective content marketing strategies. They discuss the importance of creating sales content that helps businesses sell faster and close more deals. Martin ... »

🎧  How Can Bartending Skills Improve Your Sales Success?
PodCast / Aug 24, 2023 / Neil Rogers

How Can Bartending Skills Improve Your Sales Success?

In this podcast episode, John Golden interviews Neil Patrick Rogers, author of “Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar.” Neil shares the lessons he learned from his 27 years of bartending experience and how they apply to sales. He emphasizes the importance of making a great first impression, ... »

🎧  Can AI revolutionize your content marketing strategy?
PodCast / Aug 21, 2023 / Kyle Stout

Can AI revolutionize your content marketing strategy?

In this podcast episode, host John Golden is joined by Kyle Stout, founder of Elevate and Scale, to discuss the role of AI in developing a content marketing strategy. They emphasize the importance of having a strategy before using AI tools and highlight the need for human intervention to ensure quality content. They explore how ... »

🎧  Don’t be fooled by a bloated pipeline: Focus on quality, not quantity
PodCast / Aug 18, 2023 / Jakub Hon

Don’t be fooled by a bloated pipeline: Focus on quality, not quantity

In this podcast episode, John Golden and Jakub Hon discuss the challenges of moving from “maybes” to close deals in sales. Jakub, an expert in sales processes, highlights the reasons why deals get stuck in uncertainty, such as wrongly qualifying leads and a lack of control in guiding customers. They emphasize What specific strategies does ... »

🎧  How can positive reinforcement improve workplace performance?
PodCast / Aug 13, 2023 / Bill Sims

How can positive reinforcement improve workplace performance?

In this podcast episode, John Golden welcomes Bill Sims, author and motivational speaker, to discuss his book “The Green Beans and Ice Cream Book: How to Motivate with Positive Reinforcement.” They explore the concept of positive reinforcement and its impact on behavior change. They also touch on the challenges of managing people and the lack ... »

🎧  The Art of Listening: Shifting Mindsets for Sales Success
PodCast / Aug 11, 2023 / Adele Spraggon

The Art of Listening: Shifting Mindsets for Sales Success

In this podcast episode, John Golden interviews behavior change expert Adele Spraggon about how the brain makes decisions and how to upgrade it for better choices. They discuss the role of subconscious patterns, negative voices about sales, addressing emotions and triggers, and the potential for rewiring the brain. Adele shares her insights on sales conversations, ... »

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Our Listeners About Us

Thoughtful and respectful, John managed to create an incredible environment to talk and share ideas. It was a rich experience to participate in this interview. Thank you, John and SalesPOP! Felipe Zamana PC
John is a gracious host and truly has a great sales mind. Ultimately selling is about people and John understands this well. He is one that sells with dignity! Harry Spaight PC
I appreciate how John highlighted the value of my lived experience in helping others change their mindset, because people live in all kinds of prisons in their heads Trish Jenkins PC
He asked insightful questions that revealed aspects and nuances about the topic that the viewers will undoubtedly find very valuable. Paolo Pironi PC
He clearly had done his prep work on my topic, and he really focused on what I said in the moment, so the conversation was as authentic and meaningful as possible Stephanie Klein PC
Thank you, John, and the SalesPop! team, for allowing me to share my insights on how businesses around the globe can attract, retain, and support top talent to thrive in today's world. Nirupa Netram PC
Really enjoyed being interviewed by John for SalesPop Magazine. Great conversation, very professional and insightful questions. I would highly recommend him for his podcast and interviewing skills. Hiten Bhatt PC
John was able to draw out the similarities and differences in our way of approaching sales without it being awkward. Shayla Boyd-Gill PC
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🎧 Overcoming Obstacles and Accelerating Success
PodCast / Jun 18, 2026 / Julian Lighton

Navigating Your Next: Career Planning with Julian Lighton

Executive coach Julian Lighton, author of Navigating Your Next and a former McKinsey associate partner, says the average professional spends roughly 90,000 hours — a third of their life — on their career, so the single most valuable move is to stop drifting and decide what you actually want before circumstances decide for you. In ... »

🎧 Overcoming Obstacles and Accelerating Success
PodCast / Jun 16, 2026 / Curtis Sprouse

Behavioral Science in Leadership with Curtis Sprouse

Curtis Sprouse, Founder & CEO of Eureka Connect, argues that behavioral science is the missing link in leadership: validated data accelerates how leaders understand their teams, and self-awareness—not title or tenure—is what actually separates strong leaders from struggling ones. In this Expert Insight Interview he explains why even successful CEOs carry blind spots, how trust ... »

🎧 Overcoming Obstacles and Accelerating Success
PodCast / Jun 14, 2026 / Deri Llewellyn-Davies

Peak Performance States with Deri Llewellyn-Davies

Deri Llewellyn-Davies, Strategist & Board Advisor, Founder of Freedom Founders, and creator of the Ultra States methodology, says peak performance is a state problem, not a motivation problem — and accessing flow state in your first two hours delivers 500% productivity gains. Having guided over 330 boards and leadership teams, he breaks down the five ... »

🎧 Overcoming Obstacles and Accelerating Success
PodCast / Jun 13, 2026 / Bruce Cleveland

Market Engineering

Bruce Cleveland is the CEO and founder of Traction Gap Partners, a market engineering firm that delivers go-to-market, category design, and growth strategies for both startups and enterprise teams. An early backer of Marketo and a former senior leader at Oracle, Siebel, Apple, and C3 AI, Bruce has helped eight companies cross the $1B revenue ... »

🎧 Overcoming Obstacles and Accelerating Success
PodCast / Jun 11, 2026 / Lee Benson

Why Value Creation Beats Growth at All Costs

Lee Benson is a serial entrepreneur, leadership coach, and Wall Street Journal bestselling author with over 30 years of experience founding and scaling companies. He has built and led eight businesses, most notably growing Able Aerospace from two employees to a 540-person team before selling at a 21.6x EBITDA multiple. As Founder and CEO of ... »

🎧 Overcoming Obstacles and Accelerating Success
PodCast / Jun 9, 2026 / Chris Maduri

Designing a Resilient, Fulfilling Retirement

Chris Maduri, Retirement Planning Specialist at Vibrant Retirement, brings nearly 20 years of experience guiding individuals and high-performing professionals through one of life’s most significant transitions. Having started his career just before the 2008 financial crisis, Chris developed a practical, resilience-focused approach that pairs rigorous financial structure with deep personal clarity. In this Expert Insight ... »

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