In this podcast episode, John Golden interviews Julie Thomas, President and CEO of Value Selling Associates. They discuss the concept of a revenue engine and how it involves all departments within an organization. They also talk about the challenges of sales and marketing alignment and the importance of changing measurements and expectations. Julie shares her ... »
In this podcast episode, John and guest Matt Phillips discuss the challenges of transitioning from salesperson to sales leader. They agree that being a successful salesperson does not automatically make someone a successful leader. They delve into the concept of sales archetypes, which are different ways individuals show up and interact in the sales field. ... »
In this podcast episode, host John Golden interviews Justin Moy, an expert in passive income investing for salespeople. They discuss Justin’s background in sales and his transition into helping salespeople invest their money better. They explore the FIRE movement and various investment options, particularly in commercial real estate. Justin explains the concept of syndications and ... »
In this podcast episode, John Golden interviews Karen Roy, an acclaimed author and leadership expert. They discuss the power of curiosity in personal and professional growth, emphasizing the importance of asking questions and learning from others. They explore how curiosity plays a role in sales and building relationships with customers. Karen shares her experiences in ... »
In this podcast episode, John Golden interviews Daniel Solomons, CEO of Update Energy Drink, and Shawn Wells, an ingredient scientist and formulator. They discuss the creation of Update Energy Drink, which aims to provide a caffeine-free alternative to traditional energy drinks. Daniel and Shawn explain their motivation behind creating the drink and the challenges they ... »
In this podcast episode, John Golden interviews Franco Perez, the founder of a company dedicated to creating affordable housing in Silicon Valley. Franco shares his personal story of growing up in a family with an unstable housing situation, which inspired him to find a solution to the affordable housing crisis in the Bay Area. He ... »
In this podcast episode, John Golden, CEO of Sales POP! Online Sales Magazine and Pipeline CRM, interviews Andy Gurczak, CEO of All City Adjusting. Andy explains the role of a public adjuster as an advocate for the insured, negotiating claims with insurance companies. He emphasizes the importance of educating people about public adjusters and their ... »
In this podcast episode, John Golden introduces Austin LaRoche, CEO of Attack Interactive, who discusses their M2’s marketing to sales framework and B2B growth system. The framework aims to bring purpose and structure to marketing efforts, emphasizing the importance of understanding company vision, branding, audience, and data. They discuss the challenges of data overload and ... »
Small business equipment financing operates with minimal regulation, creating opportunities for exploitation. Understanding common scams helps entrepreneurs secure legitimate funding while avoiding costly mistakes. The “approval trap” involves fake pre-approvals with unrealistic rates. Companies collect upfront payments—first month, last month, documentation fees—before shopping your deal to actual lenders. Hidden contract language makes these fees non-refundable ... »
Remote work killed traditional recognition. Office shoutouts and bulletin boards don’t reach your distributed team, and that isolation is costing you talent. The fix? Meet employees where they are. Integrate recognition into Slack and Teams—make appreciation visible everywhere. Use gamification strategically: badges for values-driven behaviors, leaderboards for team achievements, and frequent small wins that keep ... »
Digital advertising fraud has ballooned into a $140 billion crisis, and most marketers don’t realize they’re victims until it’s too late. In this episode, fraud prevention expert Rich Kahn reveals the three types of fraud draining your campaigns: sophisticated bots, malware hijacking real users, and click farms employing actual humans to bypass detection. Warning signs ... »
Your best salesperson just became your worst manager. Sound familiar? This promotion mistake costs companies millions annually. High-performing salespeople develop intuitive skills that work brilliantly—for them. But translating that success to others? That requires coaching, feedback delivery, and conflict resolution skills they’ve never needed before. Leadership expert Ashley Herd warns against this “unconscious competence” trap. ... »
Most sales teams obsess over motivation—better offers, bigger discounts, flashier pitches. But consumer psychologist Matt Sucha reveals the real problem: hidden psychological barriers. When a European bank offered free travel insurance, uptake was nearly zero. Why? Customers feared hidden charges and questioned legitimacy. Once these specific concerns were addressed, conversions soared 167%. The lesson? Stop ... »
Rebel Health Alliance founder John Goldman joins the podcast to challenge everything we accept about getting older. His personal transformation—from exhausted and declining in his 40s to thriving through data-driven care—sparked a mission to revolutionize healthcare access. The traditional system is broken. Fragmented specialists, rushed appointments, and insurance barriers leave most people settling for suboptimal ... »
