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🎧 Maximizing Sales with Intent Data and Storytelling
Podcast Sales Strategy / PodCast / May 13, 2024 / Posted by Zack Gutin / 12

🎧 Maximizing Sales with Intent Data and Storytelling

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In this podcast episode, John Golden from Sales POP! Online Sales Magazine and Pipeline CRM talk with marketing consultant Zack from Think Alike Media about the strategic use of intent data and storytelling in sales outreach. Zack advocates for a personalized, multi-channel approach, focusing on building trust and understanding the prospect’s problems. They discuss the effectiveness of story-driven emails and the importance of authenticity and social proof. Zack shares a success story of a six-figure deal from a year-old email, highlighting the power of engagement over time. The episode emphasizes the value of long-term relationships in business-to-business sales and concludes with an invitation to explore Think Alike Media.

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About Author

After beginning his career as Marketing Manager of Script Magazine and launching the Scriptwriters Showcase event at Universal Studios, ZACK GUTIN rose to become Vice President of Sales at Final Draft Inc., an industry-leading software firm in media and entertainment.

He leads the launch of several new enterprise products, increasing revenue by nearly 30% YOY, leading to the company’s eight-figure acquisition. Following that, in 2015, he launched his firm, ThinkAlike Media

In 2015, Zack consulted with numerous organizations, including a cloud-based start-up for media and entertainment professionals, solidifying their first enterprise accounts. He then helped re-brand and improve sales systems and practices for several legacy products, leading to 30-50% increases in annual revenue.

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