In this podcast episode, John Golden interviews Vince Shorb, the founder of the National Finance Educators Council. They discuss the importance of financial literacy and the need for accessible financial education in today’s world. Vincent shares his organization’s mission to combat the financial literacy epidemic by providing education to all ages and partnering with financial ... »
In this podcast episode, John Golden and Eric Melchor discuss the concept of the customer journey and how online store owners can improve their customers’ experience. They emphasize the importance of treating online visitors like people and provide examples of brands that have successfully enhanced their customer experience. Eric suggests using conversion rate optimization and ... »
In this podcast episode, John Golden interviews Josh Ramsey, a fractional chief marketing officer (CMO), about the role and benefits of a fractional CMO for companies. They discuss the definition of a fractional CMO and how it can improve marketing strategies, brand building, and sales efforts. They also touch on the complexity of marketing, the ... »
In this podcast episode, John Golden interviews franchise expert Eddie Rodriguez about the advantages of franchise ownership compared to independent business ownership. They discuss the various types of franchises available in different industries, highlighting the established and validated nature of franchises compared to startups. Eddie emphasizes the support and resources that come with franchising, making ... »
In this podcast episode, John Golden and Chris Pistorius discuss how to kick-start your marketing without breaking the bank. They emphasize the importance of identifying target customers and developing a unique selling proposition before investing in marketing strategies. Chris shares his expertise in dental marketing and how it can be applied to other industries. They ... »
In this episode of the Expert Insight Interview podcast, host John Golden speaks with Gregory Offner, CEO of the Global Performance Institute, about the importance of creating a positive employee experience to impact customer experience. They discuss Gregory’s upcoming book, “The Tip Jar Culture,” which aims to transform the employee experience and take the “irk” ... »
In this podcast episode, John Golden interviews John Register, a former world-class hurdler and Paralympic athlete, about his life and career, including his experience as an athlete, his tragic accident that led to the loss of his leg, and his work with the US Olympic Committee and Paralympic Military Sports Program. They discuss how to ... »
In this podcast episode, John Golden interviews Steven Howard on the impact of stress and anxiety on decision-making in the business world. They discuss the prevalence of stress and anxiety, the importance of identifying and managing these emotions, and provide tips for leaders on how to handle high-stress situations and make optimal decisions. Steven emphasizes ... »
You want to scale revenue, but you’re constantly hiring to keep up with demand. That’s the symptom of a broken sales process. Based on insights from process expert Nesanel Moeller, the age of “heroic” one-off sales efforts is officially over. Today, mastering sales process optimization is your key to achieving scalable, AI-ready growth. First, Get ... »
In the high-stakes world of entrepreneurship, decision-making is everything. But what if the analytical rules that served you yesterday are holding you back today? Former professional chess player and serial entrepreneur Kalin Karakehayov reveals that the key to scaling is mastering the shift from a closed-system mindset (like chess, with defined rules and calculable outcomes) ... »
Are you a self-employed professional finally ready to build absolute financial security? We recently spoke with Chartered Financial Adviser Lisa Conway Hughes, and her message is clear: the path to freedom starts with financial discipline. Here are the three non-negotiable foundations for sustainable small business money management. 1. Build the Financial Firewall (Immediately!): The single ... »
What if the secret to exceptional leadership isn’t working harder, but focusing smarter? In this powerful episode of Expert Inside Interview, host John Golden sits down with leadership expert Will Watrous to uncover the game-changing strategies that separate high-performing leaders from the rest. Watrous shares his compelling “laser versus sunlight” analogy that will completely transform ... »
Strategic sales advisor Tamara Jackson joins John Golden to share game-changing insights about integrating artificial intelligence into sales processes without sacrificing human connection. What You’ll Learn: Jackson, founder of Lead Reviver, reveals why most AI implementations fail: companies expect instant results without proper system training. “Context is everything,” she explains, emphasizing that AI needs comprehensive ... »
Did you know that by ignoring digital accessibility, your business could be missing out on a massive, untapped market? In a recent interview, Mike Barton, VP of Corporate Communications and Content Marketing at Audio, revealed that accessibility is about more than just legal compliance—it’s a powerful engine for business growth. Mike shared some eye-opening statistics: ... »
