In this podcast episode, John Golden and Jim Karrh discuss the importance of understanding buyer personas and their buying decisions during a recession or downturn. They emphasize the need to revisit buyer personas regularly and talk to recent buyers to inform marketing and sales decisions. Jim Karrh suggests conducting interviews to understand the entire buyer ... »
In this podcast episode, John Golden interviews Taft Love about Rev Ops, its definition, and its importance in today’s business world. They discuss the challenges of centralizing functions that traditionally belong to departments, the importance of customer experience, and the role of systems in Rev Ops. They also discuss the impact of technology on Rev ... »
In this podcast episode, John Golden and Nathan Young discuss the role of the Chief Revenue Officer (CRO) in aligning sales and marketing departments. They emphasize the importance of understanding each other’s metrics and priorities and avoiding overcomplicating things. The speakers also discuss the potential impact of AI on sales and marketing but agree that ... »
In this podcast episode, John Golden, host of the Expert Insight Interview, and Molly Sider, host of the “I Am This Age” podcast, discuss the importance of sharing personal stories. They emphasize that vulnerability is essential for building connections and creating a safe space for others to open up. Molly advises starting small and being ... »
In this podcast episode, John Golden and Rob Buffington discuss the shift towards outsourcing and remote work, the benefits of hiring remote workers, and the need for companies to adapt their organizational structures to accommodate remote workers. They emphasize the importance of creating new job descriptions based on what the company needs, rather than trying ... »
In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeliner CRM interviews Matthew Brackett, a leadership resilience educator and coach, about the concept of hybrid leadership in the context of the changing nature of work and organizations. They discuss the challenges of building a culture in a hybrid workplace, the importance ... »
In this podcast episode, John Golden from Sales Pop Online Sales Magazine and Pipeliner CRM interviews Faisal Siddiqui, a strategist who specializes in making brand marketing more accountable and effective. They discuss the challenges of scaling with performance marketing and the importance of defining campaign objectives and targeting the right audience. Faisal emphasizes the importance ... »
In this podcast episode, John Golden interviews Tommy McNulty, founder and CEO of Rhythm, about how to use sales P&L to be a people-first leader. Tommy shares his personal experience of discovering the importance of understanding metrics beyond just activity and pipeline, such as customer acquisition costs, lifetime value, profitability by customer segment, and payback ... »
Is your “purpose-driven” culture just a slogan on a wall? In our latest episode, leadership expert Ryan Estes reveals how to build a company with a real soul. He argues that authentic leadership isn’t about grand gestures; it’s about intentional, daily practice. Here’s what you’re missing: Hire for Care, Not Just Skill: You can teach ... »
Are you running on empty? You’re not alone. With 66% of professionals reporting burnout, the old “hustle harder” model is officially failing us. In our latest episode, we sit down with master somatic coach Suzanne Roberts to uncover a radical solution: tapping into your body’s self-renewing energy source. She reveals how to stop leaking energy ... »
The sales landscape has shifted beneath our feet. What worked five years ago is failing today, leaving sales pros feeling stuck. It’s not about a new script; it’s about a new mindset. In our latest episode, Sales POP! host John Golden sits down with 34-year sales veteran Rob Herbst to uncover the single most significant ... »
Is your team running on fumes? The culprit might not be the workload—it’s the culture. In our latest episode, we sit down with leadership strategist Marchem Pfeiffer to uncover the real reason 76% of employees are burned out. We break down the subtle differences between a demanding job and a toxic one, revealing the leadership ... »
Thinking of selling your business one day? The hard truth is that most founders start the process too late, leaving millions on the table. In our latest episode, we sit down with Chris Spratling, author of The Exit Roadmap, to uncover the secrets to a high-value exit. He reveals that selling for maximum value isn’t ... »
In our latest Expert Insight episode, strategic specialist Michael Barbarita unveils a game-changing approach to sales: The Conversion Formula. This isn’t just theory; it’s a proven, step-by-step blueprint for turning prospects into loyal customers by focusing on their core problems. Ready for the cheat sheet? Here is the 4-step framework we discussed. Michael Barbarita’s Conversion ... »
