Sales Simplified: Authenticity and Advice Lead the Way Is your sales approach complex and overwhelming? Join John Golden and Bob Marsh, sales veterans, as they discuss simplifying the process, embracing authenticity, and guiding customers through decisions. Today’s buyers are bombarded with information, making clear communication crucial. Bob Marsh emphasizes the salesperson’s role in simplifying the ... »
Spark Leads with Thought Leadership: Why Podcasts are Your Next Weapon Is your marketing generating enough leads? Join John Golden and Steve McDonald as they dissect the power of thought leadership content and its impact on lead generation. Discover how podcasts can ignite interest, build trust, and propel your B2B success. Today’s B2B buyers are ... »
Master the Psychology of Sales and Negotiation with Brian Will Delve into the fascinating psychology of sales and negotiation with veteran Brian Will. Learn how to build authentic connections, master active listening, and ask the right questions to unlock client needs. Avoid information overload and focus on highlighting benefits clearly and concisely. Discover the importance ... »
Ditch the Doubt, Donate with Heart: Chase Harmer and the Future of Giving Dreading the donation black box? Chase Harmer feels you. That’s why he built Wishes, a platform that throws open the curtains on charitable giving. Forget blurry receipts and distant causes. Wishes connect you directly to the impact you make, one transparent story ... »
Ditch the Cubicle, Ignite Your Passion: Fred Curry’s Guide to Entrepreneurial Freedom Dreaming of escaping your cubicle? Fred Cary, CEO of Idea Pros, has your back. He spills the tea on the funding game (it’s rigged!), teaches you to pitch like a pro (investors love data!), and reminds you why you started (it’s not just ... »
Systems Thinking: The Future of Industrial Operations Matthew Kleiman, CEO of Cumulus Digital Systems, isn’t talking anatomy when he compares factories to the human body. He’s urging a radical shift: viewing facilities as interconnected systems, not silos. Why? Siloed thinking leads to inefficiency, waste, and even disasters. COVID-19 proved it, forcing businesses to see the ... »
B2B Authority Building: Key Takeaways from Frank Hussman Forget fancy features; focus on solving problems. Frank Hussman, a B2B marketing guru, says companies need to showcase their expertise by highlighting the problems they solve, not just product features. Video reigns supreme. Stand out from the content flood with video! Frank uses one video to create ... »
Navigating the Evolving SaaS Go-to-Market Landscape: Key Takeaways In today’s dynamic SaaS landscape, go-to-market (GTM) strategies are undergoing a significant transformation. Join John Golden and Barrett King as they explore the shift from traditional sales to a more holistic approach that emphasizes digital marketing, inbound content, and strategic partnerships. Key takeaways from the podcast: Inbound ... »
The Power of Human Connection in Leadership In this episode, John Golden hosts Thomas Gelmi, an executive coach and facilitator, to discuss the often-overlooked “uncommon sense” of human elements in leadership, teamwork, and communication. They dive into the importance of active listening, emotional intelligence, and building trust to create stronger professional relationships. Thomas shares actionable ... »
John Golden interviews Arvell Craig, a digital marketing expert, about how AI is reshaping sales and marketing. They discuss the rise of AI agents, the importance of data quality, and strategies for effective AI adoption. Arvin emphasizes that AI elevates human roles by automating mundane tasks, enabling sales professionals to focus on building relationships and ... »
In this episode, John Golden interviews John Munsell, co-founder of Bizzuka, to explore the challenges and strategies for successful AI adoption in businesses. They discuss the gap between reported and actual AI usage, overcoming employee resistance, and the importance of organizational alignment. Learn about the AI Strategy Canvas, data quality, and the role of AI ... »
The Power of Personalized Gifting Chris Ruda, co-founder of Sandoz, shares how personalized gifting transforms sales outreach. Discover how Sandoz simplifies gifting logistics, integrates AI for smarter recommendations, and drives engagement through thoughtful gestures. Learn actionable strategies for leveraging gifting across the sales funnel to build rapport, enhance customer relationships, and boost win rates. Visit ... »
In this episode, Kyle Erickson, Director of Operations at Men Star Group, discusses modern leadership in manufacturing with John Golden. Kyle shares actionable insights on empathy, emotional intelligence, communication across generations, and continuous improvement. Learn how to foster trust, enhance team engagement, and adapt to an ever-changing workforce while maintaining a strong organizational culture. Visit ... »
Leader as a Coach: Embracing Strengths-Based Leadership In this podcast, John Golden chats with Ryan Crittenden of Excel Coaching about transforming leadership through coaching. They explore shifting from traditional management to a strengths-based approach, fostering trust, and empowering teams to take ownership. Learn actionable strategies like leveraging strengths assessments, building trust, and enhancing engagement—key to ... »
