Struggling sales teams don’t have to stay that way! In this episode, John Golden chats with Geoff Ketterer, a sales expert who knows how to turn things around. They break down why teams fail, how leadership makes or breaks success, and why tracking the right KPIs is key. Geoff also shares how to fix slow ... »
In this episode, host John Golden chats with Chris Peer, CEO of Sinc Show, about how B2B marketing teams can prove their value. Chris shares insights from his book The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies, explaining how marketing can shift from being a cost to a revenue driver. From setting clear goals ... »
In this engaging episode podcast, host John Golden speaks with Jeff Mains, a seasoned entrepreneur and expert in the B2B SaaS landscape. The conversation delves into the critical topic of future-proofing businesses in an era marked by rapid technological advancements and the transformative impact of artificial intelligence (AI). Key Takeaways: Understanding Customer Needs: Stay attuned to ... »
In this episode of Expert Insight Interview, host John Golden speaks with AI strategist Jonathan Mast about how entrepreneurs can harness AI to boost productivity, sales, and customer engagement. Jonathan, founder of White Beard Strategies, shares his expertise on AI prompting, which enhances AI’s effectiveness by providing context and specificity. Key takeaways include a four-step ... »
In this episode podcast, host John Goldin sits down with futurist Ian Khan to explore the transformative impact of AI, the evolving nature of work, and the critical role of leadership in future readiness. Ian, creator of the Future Readiness Score and author of Un Disrupted, shares valuable insights on how businesses and individuals can ... »
In a recent podcast episode, John Golden interviews Titus Jumper, a multifaceted entrepreneur, about the evolution of chatbots and AI in customer service. They discuss the initial hype surrounding chatbots, the importance of quality data for effective AI implementation, and the ethical considerations of using AI in business. Titus shares actionable advice on personalizing customer ... »
In the latest episode of the Expert Insight Interview, John Golden speaks with Kasper, a marketing visionary from Copenhagen, about the transformative power of in-house marketing. Kasper advocates for building internal marketing teams, emphasizing benefits like consistent brand messaging, efficiency, and cost-effectiveness. He discusses steps for creating a productive in-house team, including assessing current spending ... »
In a recent episode, John Golden talks with Matt McDarby, founder of United Sales Resources, about the transformative effects of AI on sales leadership. They discuss how AI enhances efficiency by automating routine tasks, allowing sales leaders to focus on strategic activities like coaching. However, Matt emphasizes that maintaining a human touch is essential for ... »
How do you guarantee every voice is heard and every mind is engaged in your next strategy session? We’re unlocking the secret with learning and development veteran Jolynn Ledgerwood and the revolutionary LEGO Serious Play (LSP) method. Jolynn reveals why traditional meetings fail and how this hands-on process creates a level playing field, transforming quiet ... »
The role of the marketer is fundamentally shifting, and it’s time to adapt. Join us as Len Ward breaks down the imminent threats and opportunities of the AI era, equipping you with the tactics to remain indispensable. AI can handle the volume, but you own the voice. We detail critical protocols for protecting your unique ... »
For many organizations, the term “cost management” is synonymous with panic. When the market tightens, leaders often have a “deer in the headlights” moment, defaulting to the fastest way to save money: layoffs. This is the single biggest reason why cost-cutting efforts not only fail but actively damage the company’s future. Veteran CFO Duane Deason ... »
Why are your deals ghosting you after a great first meeting? Because you missed the crucial step: securing the next meeting while the energy is high. Elite sales pros understand that buying decisions are more emotional than logical. Ditch the generic, fact-based questions and opt for evocative, storytelling prompts. Try this instead: Don’t ask, “What’s ... »
The social selling landscape has undergone a radical transformation. With AI making it effortless to generate generic content, the digital feeds are now saturated with what Matt Watson (CEO of Full Scale) and John Golden (Sales POP! host) call “AI slop.” To win today, you must pivot from mass broadcasting to relationship-driven engagement. We discuss ... »
Mid-Career Transition Mastery: 3 Steps to Reframe Experience as Your Top Asset Welcome back. If you’re a seasoned pro navigating a mid-career pivot, you know the job market often feels obsessed with youth. We’re cutting through the noise with expert advice from coach John Tarnoff, focusing on the first two keys to success: mindset and ... »
