In this episode, John Golden talks with Saul Marquez about how to significantly improve closing ratios by mastering the three pillars of digital marketing—owned, earned, and paid media. Saul shares actionable strategies to enhance your digital presence, reduce customer acquisition costs, and ultimately drive more sales. Whether you’re new to digital marketing or looking to ... »
In this episode, John Golden talks with Mike Lander about how salespeople can effectively engage with procurement professionals. Mike dispels common misconceptions about procurement and offers actionable strategies to build better relationships, involve procurement early, and adopt a consultative selling approach. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. »
Join John Golden as he talks with Lee Heyward, founder of The Prosperous Image, about creating authentic and aligned brand identities. Lee shares actionable tips on storytelling, brand consistency, and empowering employees to enhance your business’s image. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. »
In this episode, John Golden interviews Jim Matuga, founder of Interaction Media and creator of the Story Maker SaaS platform. Jim shares how Story Maker uses AI to empower small businesses and nonprofits by simplifying the content creation process. He also discusses the importance of storytelling in marketing, highlighting how businesses can leverage AI to ... »
In this episode, John Golden interviews Blair LaCorte, a seasoned business executive, about the importance of relationships in business. They explore concepts like Dunbar’s number, vulnerability, and how personal connections influence professional success. Blair’s Key Points: Focus on Relationships: Success is rooted in nurturing meaningful connections. Coaching: Blair emphasizes helping others succeed through mentorship. Quality ... »
In this insightful episode, John Golden interviews Adeyinka Adegbenle, known as Yinka, to explore the principles of excellence as outlined in her book “Master Excellence: 13 Principles to Help You Win at Life.” Yinka discusses how she turned a challenging period into an opportunity for growth, focusing on intentionality, character development, and financial discipline. The ... »
In this episode of the Expert Insight Interview, host John Golden speaks with Jamie Waller, a successful entrepreneur, philanthropist, and author of “Unsexy Business” and “The Dyslexic Edge: Unleash the Power of Thinking Differently.” Jamie shares his inspiring journey of overcoming the challenges of dyslexia, ADHD, and a difficult upbringing in East London to build ... »
In this episode of “Expert Inside,” John Golden interviews Daniel Packard, founder of Full Liberation Technology. Daniel, a UC Berkeley-trained mechanical engineer, shares his journey of overcoming anxiety, procrastination, and low confidence. He discusses how his engineering background helped him develop a program targeting the root cause of these struggles: fear. Daniel’s unique six-week program ... »
Did you know a staggering 60% of Americans lack a will? In this insightful episode of the Expert Insight Interview, John Golden speaks with Zach Tsakiris, founder and CEO of Fast Will and a Forbes-recognized estate planning innovator. Zach discusses the common misconceptions surrounding estate planning – its perceived complexity and cost – and how ... »
In this engaging episode of the Expert Insight Interview, host John Golden speaks with Kevin Gwynn White, co-founder of Expo Group, about the evolving world of venture capital. Kevin sheds light on the significant shift in investor priorities, moving away from pure growth metrics to a strong emphasis on operational efficiency and sustainable profitability, especially ... »
In this episode, sales expert and author Saad Saad shares key tips on how to negotiate smarter from the very first sales call. Host John Golden talks with Saad about using empathy and assertiveness, building client trust, and preparing to win more deals. You’ll learn why every sales interaction is a negotiation, how to avoid ... »
In this episode, Tony Morando talks with host John Golden about how to grow and lead high-performing sales teams. Tony shares lessons from his 19 years in sales, including why coaching is key, how to build team trust, and why standard processes boost results. He also talks about hiring people with the right attitude, adapting ... »
William Milliken joins us to share how he went from digital marketing to building a thriving dog waste removal company—Swoop Scoop. After seeing how poorly other services operated, William stepped in with smart branding, online tools, great customer service, and strong hiring practices. He explains how Facebook ads, vehicle wraps, and a strong online presence ... »
In this inspiring interview, bestselling author and coach Sara Connell joins John Golden to share how she helps people write books that grow their business. Sara breaks down her 3-part writing method—Story, Situation, and Solution—and shows how to turn ideas into a clear message. She also explains how a book can be a powerful tool ... »
