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🎧 The Power of Storytelling  in Connecting and Building Trust
Podcast Sales Performance / PodCast / Jul 11, 2021 / Posted by Mike Bosworth / 290 

🎧 The Power of Storytelling in Connecting and Building Trust

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How can we leverage the power of storytelling in sales? In this Expert Insight Interview, we welcome Mike Bosworth, a well-known sales philosopher, author, speaker, story-keeper, and sales guru.

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About Author

Mike Bosworth was the original creator of the Solution Selling framework in the 80’s. In 2013 Mike he founded Mike Bosworth Leadership and the Story Seekers® Customer Hero Workshops. He provides keynote speeches, workshops and executive coaching.

Author's Publications on Amazon

"CustomerCentric Selling" teaches and reinforces key tactics that will make the most of your organization’s resources.
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``Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America.''Jeffrey M. Fisher, Vice President, Symix Computer Systems.
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Build better relationships and Sell More Effectively With a Powerful SALES STORY “Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers―purely a…
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