2025 is history. At least in the world of selling it is. “What have you done for lately?” is not some trite, overused question but a real challenge that we all face daily. Your selling world is now all about 2026 and truthfully, Q1! As such, the good fortune of winning a major deal to ... Read Post
The mining industry which people once saw as traditional and slow to adapt is now going through a profound transformation. The combination of technological progress with environmental demands and economic needs is forcing mining companies to adopt digital transformation in order to boost operational efficiency while adopting even greater safety measures all the while maintaining ... »
Top 5 B2B CRMs for the Mid-Market The mid-market segment has unique B2B CRM requirements: sophisticated enough to support complex sales processes, yet practical enough to drive rapid adoption without dedicated IT resources. Here’s our definitive ranking. 1. Pipeliner CRM Why It Leads for B2B CRM Mid-Market Pipeliner CRM was purpose-built for the mid-market sweet ... »
Get ready to start the new year with optimism and success. With a solid foundation of financial protection through business insurance, streamlined production, and optimized pricing, you can improve your profits and set yourself up for the best year yet. Business Insurance for a Foundation Business insurance is essential for creating a safety net in ... »
There is a lot of conversation circulating about building your personal brand. If you take a look online, you might see personal branding defined 1 as “the practice of people marketing themselves and their careers as brands,” with terms like “self-packaging” thrown into the mix. But, the discussion about personal branding is fairly superficial; what ... Read Post
Stop Paying for a Patchwork Sales Stack. It’s Time to Build a Profit Engine Does your company’s sales stack feel like it’s held together with duct tape and expensive subscriptions? You started with a CRM, then added a scheduler, an email marketing tool, an account planning app, and more. Each new app promised efficiency, but ... Read Post
Summaries of the best, most recently published techniques for selling better and smarter. Become the Best Salesperson You Can Be Knowing what to study can make you a true entrepreneur within your organization. in this ebook you’ll discover a quick shortcut – a synopsis of five of the most influential sales books we’ve read recently. ... Read Post
Generate, evaluate, and nurture the most promising leads into your sales pipeline. Leads Lead…To Sales! If you want your business to be successful and thrive, you need to have an effective lead generation strategy – because, well – no leads, no sales! Without a constant stream of fresh leads, you’re going to struggle to hit ... Read Post
A question in the minds of many businesses these days is: Should we move our business computing operations to the cloud, or should we “stay on the ground?” What are the benefits? What are the risks? Is it safe? Is it cost-effective? Research has found that the decision for any business to move IT operations ... Read Post
Ten Don’ts for Social Media: The Poster Using social media is a great way to build brand awareness, but some cautions are in order. Here are 10 techniques that won’t work. What you should not do on social media For social media to be an effective part of your brand-building strategy, it’s important to pay ... Read Post
The importance of inbound marketing is increasing – and therefore an alignment between marketing and sales. Increasingly marketers, not sales reps, have the power to influence early dialogue – and determine whether an individual converts into a prospect. Start a slideshow
It is always better to have less but more highly qualified opportunities in your pipeline than it is to have a lot of poorly qualified ones. Resources and focus are better served where you have a realistic chance of success. This tool will help you evaluate opportunities and see if they are worth pursuing. Read Post
Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.
Susan Friedman, founder of Aviva Publishing & Marketing, joins host John Golden to share why most nonfiction business books fail to generate results — and how a strategic shift toward niche marketing, bulk sales, and long-term promotion changes everything. With 30 years of experience and 18 books published, Susan gives authors a practical roadmap for turning their book into a business asset rather than a shelf trophy. Learn more and connect with Susan at https://avivapubs.com.
