In this podcast episode, John Golden interviews Vaughn Sigman, co-founder of Results Driven Leadership, about sales leadership and management. They discuss the common mistake of promoting the best salesperson to a sales leader without proper training, the importance of coaching skills in sales leadership, and the different skill sets required for sales leadership and salesperson ... »
In this podcast episode, John Golden and Stacy Brown Randall discuss the challenges of generating referrals without asking for them. They explain why traditional tactics of asking for referrals and incentivizing them don’t work and emphasize the importance of building relationships and nurturing a referral ecosystem within a business. Stacy introduces her “backwards approach” to ... »
In this podcast episode, John Golden interviews Jamie Shanks, founder and CEO of Pipeline Signals, about the importance of mining and researching active customer prospect and competitor accounts. Jamie suggests a three-step process to address the challenges of prospecting efforts and account selection and prioritization models. He also emphasizes the need for sales teams to ... »
In this podcast episode, the speakers discuss the concept of hybrid leadership and its relevance during the pandemic. They emphasize the need for empathy and flexibility in leadership, especially in the context of remote work and changing talent recruitment. The speakers also discuss the importance of accommodating the mind and body in the workplace, creating ... »
In this podcast episode, John Golden interviews Greg Nutter, a management consultant and author of P3 Selling, about the top five mistakes B2B sellers make. Greg discusses the importance of creating awareness, effective prospecting, and the role of a salesperson in the buying process. He identifies the top three mistakes as forgetting what selling is, ... »
In this podcast episode, John Golden interviews Kyle Hoffman, an executive at XenoPsi Ventures, about growing direct-to-consumer (DTC) and e-commerce brands through digital in the post-iOS 14 era. Kyle shares his experience with Wellow, a compression sock brand, and how they made strategic decisions to succeed in the DTC market. He emphasizes the importance of ... »
In this podcast episode, John Golden interviews Kelly, an entrepreneur focused on gender equality and revenue generation, about improving the numbers of millennial females in sales leadership. They discuss the challenges faced by women in sales, the role of sales leadership, and the traits that female sales leaders bring to the table. They also touch ... »
In this podcast episode, John Golden interviews Lisa J. Smith, CEO and Founder of SmithCo, a sales consulting firm. Lisa shares her experience of launching her business during the COVID-19 pandemic and discusses the importance of adaptability and being nimble in today’s fast-paced business environment. They also discuss common blind spots that companies encounter in ... »
Welcome back to the podcast. Today, we’re dissecting a fundamental error many sales professionals make: blurring the lines between negotiation and influence. As Andres Lares of the Shapiro Negotiation Institute emphasizes, recognizing this distinction early is the first step to closing more valuable deals. 1. Defining the Core Concepts for a Clearer Strategy A common ... »
Tired of the style struggle? For the professional man—especially those in high-stakes fields like sales—appearing sharp is non-negotiable, yet time is the ultimate luxury. Our latest interview with Anya Cheng, founder of Taelor AI, reveals the solution: a radical, AI-powered evolution of the personal stylist. Taelor AI is redefining professional menswear by eliminating decision fatigue. ... »
We all want to support returning parents, but how do you actually do it in a demanding sales environment? Many organizations fail in execution, leading to burnout and turnover precisely when employees should be most loyal. In our latest episode, we talked with expert Karla Calinawan about the essential human-first tactics that build resilient, high-performing teams. The Manager’s ... »
In today’s volatile business climate, the need for agile change is constant. But who spearheads this vital transformation? Enter the corporate catalyst: the visionary who not only sees the better future but possesses the unique drive to move organizations toward it. In this must-listen episode, we sit down with change expert Shannon Lucas, co-CEO of ... »
The story of Serhiy Leshchenko, founder of Ukraine’s Beverly Productions, isn’t just a business case study—it’s a masterclass in entrepreneurial resilience. Building a successful video and podcast agency while navigating daily war realities sounds impossible, yet Serhiy proved that strategic focus and genuine authenticity are the ultimate growth hacks. In this powerful episode, we break ... »
The SEO Reckoning is Here. Search is no longer about getting a click; it’s about being the foundational source for AI. With Generative AI models like Gemini and Perplexity providing direct, summarized answers, the “zero-click” search is your new reality. But don’t panic—this is a shift, not a death knell. The Authority Pivot: Your first ... »
