In this podcast episode, John Golden, CEO of Sales POP! Online Sales Magazine and Pipeline CRM, interviews Andy Gurczak, CEO of All City Adjusting. Andy explains the role of a public adjuster as an advocate for the insured, negotiating claims with insurance companies. He emphasizes the importance of educating people about public adjusters and their ... »
In this podcast episode, John Golden introduces Austin LaRoche, CEO of Attack Interactive, who discusses their M2’s marketing to sales framework and B2B growth system. The framework aims to bring purpose and structure to marketing efforts, emphasizing the importance of understanding company vision, branding, audience, and data. They discuss the challenges of data overload and ... »
Andy and the audience for their time and conclude the episode. The interview focused on the dangers of relying too heavily on recurring revenue. The need for organizations to be prepared for unexpected events. Andy discussed the concept of narcolepsy in relation to recurring revenue. He emphasized the importance of dedicating time to business development. ... »
In this podcast episode, John Golden interviews Suman Cherry, a seasoned recruiter, about the challenges of finding the right match in the hiring process. They discuss the struggles companies face in hiring and the importance of transparency and authenticity in understanding candidates beyond their resumes. Sherry explains her unique approach to recruiting, focusing on creating ... »
In this podcast episode, John Golden interviews Summer Davies about the challenges faced by small and medium businesses in finding skilled first-time and front-line managers. They discuss the lack of preparation for technical contributors transitioning into managerial roles and the misconception that career progression is solely measured by moving into a managerial position. They emphasize ... »
In this podcast episode, John Golden interviews Dr. Keith McNally about his book, “Walking the Path: A Leader’s Journey.” Dr. Keith explains that the book is a combination of fable, leadership context, and journal, aimed at encouraging reflection and writing. They discuss the power of writing things down and the psychological impact of crossing things ... »
In this podcast episode, host John Golden interviews Oliver Sweet, a business anthropologist based in London. Oliver explains the role of a business anthropologist in understanding and influencing consumer behavior through the study of culture. He discusses the importance of immersing oneself in different cultures and subcultures to gain insights into people’s motivations and behaviors. ... »
In this podcast episode, John Golden introduces Martin Huntbach, owner of Jamie Digital, an SEO and content marketing agency. Martin and his partner Lindsay specialize in helping personal brands attract high-paying clients through effective content marketing strategies. They discuss the importance of creating sales content that helps businesses sell faster and close more deals. Martin ... »
Why do most referral campaigns fail? Because they ignore the emotional core of the client experience. In her book, The Referral Client Experience, Stacey Brown Randall explains that anxiety and uncertainty define the initial “New Client” stage. If you don’t address that “quiet voice” of concern with straightforward onboarding and emotional reassurance, you undermine trust. ... »
Is your practice busy but not profitable? You might be skipping the essential step: Diagnose Before You Prescribe. Expert Terri Ross highlights the need for structured, thorough consultations that move beyond cookie-cutter recommendations. Stop competing on price! Define your Ideal Customer Profile and align every message to attract premium clients who value quality over cost. ... »
In sales, the word “no” is not a verdict; it’s merely a signpost on the road to “yes.” Top performers know this, and it’s a mindset you can adopt instantly. On a recent episode of Sales POP!, motivational speaker and sales expert Patrick Engasser—who built a thriving career despite being blind—shared his critical strategy for ... »
Most business leaders treat podcast guesting like traditional PR—chasing the most prominent names for “brand awareness.” This is a mistake. The real ROI of podcasting isn’t in mass reach; it’s in niche authority and SEO leverage. When you guest on a targeted podcast, you aren’t just speaking to an audience; you are “borrowing” the host’s ... »
If your team doesn’t understand how their pay is calculated, you aren’t just losing trust—you’re losing talent. In this episode of Sales POP!, compensation expert Scott Trumpolt (30+ years of experience) reveals that effective pay structures are less about math and more about communication. Scott argues that modern compensation requires a shift from transactional payouts ... »
Is your lead generation strategy stagnant? In this episode of Sales POP!, host John Golden joins expert strategist Jennie Wright to dismantle the “one-size-fits-all” approach to list building. Wright introduces her proprietary List Injection Method, a high-velocity strategy that leverages collaborative events—like virtual summits and bundles—to tap into warm audiences and drive rapid growth. Key ... »
