In this podcast episode, John Golden and Rob Buffington discuss the shift towards outsourcing and remote work, the benefits of hiring remote workers, and the need for companies to adapt their organizational structures to accommodate remote workers. They emphasize the importance of creating new job descriptions based on what the company needs, rather than trying ... »
In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeliner CRM interviews Matthew Brackett, a leadership resilience educator and coach, about the concept of hybrid leadership in the context of the changing nature of work and organizations. They discuss the challenges of building a culture in a hybrid workplace, the importance ... »
In this podcast episode, John Golden from Sales Pop Online Sales Magazine and Pipeliner CRM interviews Faisal Siddiqui, a strategist who specializes in making brand marketing more accountable and effective. They discuss the challenges of scaling with performance marketing and the importance of defining campaign objectives and targeting the right audience. Faisal emphasizes the importance ... »
In this podcast episode, John Golden interviews Tommy McNulty, founder and CEO of Rhythm, about how to use sales P&L to be a people-first leader. Tommy shares his personal experience of discovering the importance of understanding metrics beyond just activity and pipeline, such as customer acquisition costs, lifetime value, profitability by customer segment, and payback ... »
In this podcast episode, John Golden interviews Ryan Staley about the use of AI in sales and marketing. Ryan shares his experience with AI and how it can be used tactically and from a management perspective to get rid of time-consuming tasks and allow salespeople to focus on more high-value activities. He emphasizes the importance ... »
In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeliner CRM speaks with Mark Meers, the Chief Growth Officer for Leaf Growth Ventures, L.N.C. The episode focuses on the concept of hybrid leadership and the components of a hybrid leader, based on Mark Meers’ research and his bestselling book, “The Purposeful ... »
In this podcast episode, John Golden interviews Justin Moy, a successful real estate professional from Kansas City, about his approach to selling and the importance of investing in oneself to become a better salesperson. They discuss the negative stereotypes of sales and the importance of believing in the product or service being sold. Justin emphasizes ... »
In this podcast episode, Jim Huebner, CEO and founder of Huebner Integrated Marketing, discusses the challenges companies face in staying relevant to their customers. He emphasizes the importance of constantly evaluating customer needs and behaviors, seeking feedback from vendors and employees, and avoiding inauthentic stories. Jim also shares his company’s approach to measuring brand relevance ... »
Are you a self-employed professional finally ready to build absolute financial security? We recently spoke with Chartered Financial Adviser Lisa Conway Hughes, and her message is clear: the path to freedom starts with financial discipline. Here are the three non-negotiable foundations for sustainable small business money management. 1. Build the Financial Firewall (Immediately!): The single ... »
What if the secret to exceptional leadership isn’t working harder, but focusing smarter? In this powerful episode of Expert Inside Interview, host John Golden sits down with leadership expert Will Watrous to uncover the game-changing strategies that separate high-performing leaders from the rest. Watrous shares his compelling “laser versus sunlight” analogy that will completely transform ... »
Strategic sales advisor Tamara Jackson joins John Golden to share game-changing insights about integrating artificial intelligence into sales processes without sacrificing human connection. What You’ll Learn: Jackson, founder of Lead Reviver, reveals why most AI implementations fail: companies expect instant results without proper system training. “Context is everything,” she explains, emphasizing that AI needs comprehensive ... »
Did you know that by ignoring digital accessibility, your business could be missing out on a massive, untapped market? In a recent interview, Mike Barton, VP of Corporate Communications and Content Marketing at Audio, revealed that accessibility is about more than just legal compliance—it’s a powerful engine for business growth. Mike shared some eye-opening statistics: ... »
Ever feel like you’re getting in your own way at work? That’s your “shadow” at play. Inspired by the work of executive educator Steven D’Souza, we’re talking about the unconscious behaviors and hidden parts of ourselves that quietly control our professional lives. From those repetitive patterns you can’t seem to break to the unwritten rules ... »
In a world filled with “me too” products, how do you make your brand stand out? The secret isn’t just about being better; it’s about defining what you stand against. Legendary marketing strategist Laura Ries calls this a “strategic enemy.” This isn’t just about a rival company—it’s about a clear, compelling opposition that sharpens your ... »
