In this podcast episode, John Golden and Jim Karrh discuss the importance of understanding buyer personas and their buying decisions during a recession or downturn. They emphasize the need to revisit buyer personas regularly and talk to recent buyers to inform marketing and sales decisions. Jim Karrh suggests conducting interviews to understand the entire buyer ... »
In this podcast episode, John Golden interviews Taft Love about Rev Ops, its definition, and its importance in today’s business world. They discuss the challenges of centralizing functions that traditionally belong to departments, the importance of customer experience, and the role of systems in Rev Ops. They also discuss the impact of technology on Rev ... »
In this podcast episode, John Golden and Nathan Young discuss the role of the Chief Revenue Officer (CRO) in aligning sales and marketing departments. They emphasize the importance of understanding each other’s metrics and priorities and avoiding overcomplicating things. The speakers also discuss the potential impact of AI on sales and marketing but agree that ... »
In this podcast episode, John Golden, host of the Expert Insight Interview, and Molly Sider, host of the “I Am This Age” podcast, discuss the importance of sharing personal stories. They emphasize that vulnerability is essential for building connections and creating a safe space for others to open up. Molly advises starting small and being ... »
In this podcast episode, John Golden and Rob Buffington discuss the shift towards outsourcing and remote work, the benefits of hiring remote workers, and the need for companies to adapt their organizational structures to accommodate remote workers. They emphasize the importance of creating new job descriptions based on what the company needs, rather than trying ... »
In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeliner CRM interviews Matthew Brackett, a leadership resilience educator and coach, about the concept of hybrid leadership in the context of the changing nature of work and organizations. They discuss the challenges of building a culture in a hybrid workplace, the importance ... »
In this podcast episode, John Golden from Sales Pop Online Sales Magazine and Pipeliner CRM interviews Faisal Siddiqui, a strategist who specializes in making brand marketing more accountable and effective. They discuss the challenges of scaling with performance marketing and the importance of defining campaign objectives and targeting the right audience. Faisal emphasizes the importance ... »
In this podcast episode, John Golden interviews Tommy McNulty, founder and CEO of Rhythm, about how to use sales P&L to be a people-first leader. Tommy shares his personal experience of discovering the importance of understanding metrics beyond just activity and pipeline, such as customer acquisition costs, lifetime value, profitability by customer segment, and payback ... »
Straightforward and Professional Bootstrapping a Business: Lessons from Exbo Group Eric Fiegoli, co-founder of Exbo Group, shared how he built a successful consulting firm from scratch. He and his partner saw a gap in financial strategy support for startups—and filled it. They grew without outside funding by focusing on their strengths, using their network, and ... »
AI is transforming accounting, making financial management more efficient for startups. In this episode, Armine Alajian shares how AI automates tasks like data entry and reconciliation, enhances accuracy, and prevents fraud. She emphasizes the importance of choosing the right AI tools, maintaining compliance, and working closely with accountants for strategic financial planning. Tune in to ... »
Achieve Big Impact Without Burnout – Insights from Bianca Best In this SalesPop podcast episode, host John Golden speaks with Bianca Best, award-winning thought leader and author of Big Impact Without Burnout. Bianca shares her journey of overcoming burnout and offers practical strategies for managing energy, redefining success, and achieving sustainable productivity. Discover how to ... »
Navigating Insurance Claims with Expert Insights In this episode of Expert Insight Interview, John Golden speaks with Andy from All City Adjusting about the complexities of insurance claims. They discuss key strategies for homeowners and business owners, including reviewing policies, avoiding common claim mistakes, and maximizing payouts. Learn how a public adjuster can advocate for ... »
Avoid These Costly Marketing Mistakes with Jason Moss Marketing can make or break a business. In this episode, John Golden sits down with Jason Moss, a multi-six-figure business coach, to uncover the biggest mistakes business owners make—and how to fix them. Key takeaways: ✅ Stop focusing only on your product – speak to your customer’s ... »
The Spirited Hive Story with Jack Espy From real estate to ready-to-drink cocktails, Jack Espy’s journey into the beverage industry is about adaptability, innovation, and community. In this episode, he shares how Spirited Hive was born from a need for healthier canned cocktails and how the brand stands out with organic ingredients and sustainability efforts. ... »
