The SalesPOP! The podcast is one of the world’s top-ranked sales podcasts, ranking in the top 2% of 3.3 million podcasts globally. Hosted by John Golden, Amazon bestselling author and globally recognized sales thought leader, the show features short, actionable conversations with the world’s leading sales experts, authors, and practitioners.
With over 1,500 episodes and counting, we cover everything from sales enablement and pipeline management to AI-powered selling, leadership development, and CRM strategy. Each episode distills decades of real-world selling experience into insights you can apply immediately.
Juan Munoz — a top-producing Denver realtor, licensed lender, and former NASA aerospace engineer — left a secure career to build a referral-driven real estate business on one principle: Trust, Value, Results. His biggest lesson: clients remember how you made them feel, so put their best interest ahead of your own. This episode covers his ... »
Giuseppe Grammatico, Franchise Coach and Consultant at GG The Franchise Guide, explains why franchising can build financial and time freedom even amid AI disruption: owners gain control and access to parent-company support across 4,000 brands and 70+ industries. In this Sales POP! Expert Insight Interview, he busts franchising myths and details what it truly takes ... »
Laura McCracken, Founder & CEO of Blackheath Advisors and The Board Alchemist, explains that a board of directors exists to provide oversight, manage risk, and own company culture — not to confer prestige. In this Sales POP! episode, she reveals why boards only prove their worth in a crisis and how management can turn them ... »
Kevin Cope, Founder and CEO of Acumen Learning and author of Business Acumen for Sales Success, explains that modern selling is won by understanding how a customer makes money, not by knowing your product best. He shows reps how to read a P&L, decode an earnings call, and pair that business insight with the EQ ... »
Rob Snyder—serial startup founder, Harvard Innovation Labs fellow, and author of The Power of Pull—argues that customer demand, not better features or harder selling, is the only thing that makes a startup succeed. The fastest path to growth is to find people who already feel “blocked” while trying to do something urgent, then unblock them. ... »
David Dean, author of An Inbox Between Us, keynote speaker, and self-described business AI realist, argues that you future-proof your job not by mastering tools but by deepening the human judgment, lived experience, and accountability AI can’t replicate. In this episode, Dean reframes AI as a relationship that takes time and shows how your communication ... »
Jim Effner, Founder & President of P2P Group, explains why AI won’t replace financial advisors: money is a human-behavior business, and clients need an advisor they can implicitly trust, who understands them and genuinely cares. A former top-1% advisor who scaled Effner Financial Group to nearly 150 advisors and $27 billion of insurance in force, ... »
Maximos Lih, founder and CEO of Emboldened LLC and a former operating partner at Google Ventures, argues that AI’s failures — not its successes — reveal a company’s biggest growth opportunities, and that leaders who treat AI as a one-for-one headcount swap destroy their own competitive moat. In this episode, Maximos draws on nearly a ... »
Ganzorig Ulziibayar, author of Strategy Is Attitude and founding chairman of Mandal Financial Group, joins Sales POP! to argue that strategy is a subconscious attitude, not just a set of frameworks. His core message: everyone is born a strategist, and three attitudes- giving, customer perspective, and productivity- awaken that capability. Drawing on a childhood herding ... »
Warren Kornblum, CEO of Shadow Branding and former Global CMO of Toys “R” Us, says brands win lasting loyalty by earning a share of the heart: an emotional connection built on clear purpose, consistent delivery, and human empathy rather than one-off transactions. In this Expert Insight Interview, he shares lessons from reinvigorating the Toys “R” ... »
Christopher C. Papin, attorney, CPA, and insurance producer at Papin CPA and Papin Law in Edmond, Oklahoma, joins John Golden to show how anchoring proposals to a client’s stated goals turns price objections into long-term value and ROI decisions. The episode also covers owner mindset, the accounting foundation behind good advice, and where AI helps ... »
The Apple Store Retail Playbook with Ron Johnson Ron Johnson, creator of the Apple Store and author of Shop Different: How Retail Revealed Apple’s Genius, says winning retail treats stores as experiences, not transactions — because “good things happen when people come to stores.” Twenty-five years after opening the first Apple Store, Johnson explains how ... »
Uncommon Leadership with Keith Wyche Keith Wyche, leadership consultant, Brink’s board member, and author of Uncommon Leadership, says leaders rebuild trust one promise at a time — by listening first, keeping their word consistently, and choosing people over power. In this episode, he draws on 30+ years at Walmart, IBM, Pitney Bowes, AT&T, and SuperValu ... »
Edward M. Brady, CFA, a realtor at eXp Realty and author of Awaken Your Financial Star, argues that financial insecurity among high earners stems from lifestyle creep and inflation, not low income, and that anyone can build lasting wealth using four simple principles: Savings, Time, Assets, and Returns. Drawing on 25 years as an SEC examiner, Brady demystifies ... »
