Disruption happens all the time in the business world. Sometimes you want to be disruptive to improve your business or make important changes, and make plans and prepare for the disruption. Other times, like what’s happening in today’s COVID-19 world, there are external forces that cause disruptions that are not at all planned. Charlene Li ... »
Think about the number of performance metrics and data that you have access to at any given moment. For salespeople, sales managers, sales leaders, and other business people, there is an enormous amount of metric; so much so that CRM systems and other organizational software are prioritized as one of the most important things that ... »
People don’t always understand the true definition of coaching. It often gets confused with managing, or directing, or teaching. But there is a very big difference between coaching and those other disciplines. Most of those tasks are concerned with one certain part of the person, be it a subject, like math, or a skill, like ... »
Who doesn’t want more clients? Clients mean more opportunities to help people with your product or service, more opportunities to generate revenue, and more opportunities to grow your business. There are lots of different ways of attracting more clients, but Tricia Molloy has designed a five-step approach to help you attract more clients with her ... »
Everyone has a personal brand, but not everyone defines their personal brand for themselves. The idea that other people could define you and your brand should be a scary idea! Don’t let people go so far as to make up what your brand is. Be clear, concise, specific, and intentional about what your personal brand ... »
The world of selling went through a profound structural change in the 1980s. For the 200 years prior, we ran businesses in the industrial economy. But things changed in the last 20 years of the 20th century. We went from learning how to manage people’s hands, to learning how to manage people’s minds. The problem ... »
When it comes to marketing, there is a common misconception that it’s just an art form or something that involves leisurely fun. But the reality is that it’s not just an art form, it can be a systemized and regimented process that also has the spark of creativity. Agile marketing is a tactical and strategic ... »
Stacey Copas became a quadriplegic at age 12 and had to reverse engineer her story from one of feeling like her life was over, to be able to turn it around with positivity and motivated optimism. It’s easy to feel completely defeated by things that happen in life. After all, it’s not a matter of ... »
Scaling E-Commerce with Matthew Stafford How do you stand out in the crowded world of e-commerce? In this episode, John Golden sits down with Matthew Stafford, an expert in scaling online brands. They dive into the secrets of building trust, creating a loyal community, and using AI to boost sales. Key insights: Ask customers what ... »
Sales is more than just closing deals—it’s about people. In this episode, John Golden chats with Dr. Robin Hills, a business psychologist and expert in emotional intelligence. They dive into how emotions impact sales and why self-awareness is a game-changer. Dr. Hills shares simple but powerful tips: Use emotions as data, not obstacles. Reflect after ... »
In this episode, host John Golden speaks with e-commerce expert Sabir Semerkant about the most significant challenges online brands will face in 2025. With over $1 billion in revenue, Sabir shares actionable strategies on overcoming common pitfalls like “special snowflake syndrome,” data-driven decision-making, and optimizing business foundations. Learn how to build momentum, manage cash flow, ... »
Video is a game-changer in mid-funnel marketing! In this episode, Tim Bradley breaks down the three essential types of video content and shares actionable strategies to engage buyers and boost conversions. Learn why authenticity, storytelling, and strategic distribution are key to making video content work for your brand. 🔹 How to craft anthem, explainer, and ... »
In this episode of Expert Inside Interview, host John Golden speaks with Dr. Joseph Riggio and Henrik Wenøe about the power of satisfaction selling. This approach shifts sales from problem-solving to understanding and fulfilling customer desires. Key Takeaways: ✅ Sell outcomes, not just solutions – Customers care about what they gain, not what’s broken. ✅ Use ... »
In this episode, John Golden talks to Joris Merks Benjaminsen, an award-winning author and former DEI leader at Google. They discuss challenges like generational differences, company growth, and leadership expectations and how to solve them. Joris shares modern team management strategies, from how to adapt your communication style to foster collaboration and work without power. ... »
