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CRM Today An Empirical Investigation into CRM and Sales Performance Enhancement

Pipeliner CRM / Mar 19, 2024 / Daniel P. Strunk

CRM and Sales Performance: An Empirical Study Authored by Daniel P. Strunk, Professor Emeritus and CRM Curriculum Developer, this research systematically examined Customer Relationship Management (CRM) systems within business enterprises. The study’s primary objective was to elucidate the efficacy of CRM systems in enhancing sales performance, with a particular focus on aspects of ownership/account control, ... Read Post

Category Matrix Explore Winning the Battle for Sales

Winning the Battle for Sales by John Golden

Sales Management / Nov 28, 2016 / John Golden

Drawing lessons on closing deals — from the world’s greatest military victories. About Winning the Battle for Sales What does selling products and services—or the failure to do so—have to do with Napoleon’s march on Moscow, Pickett’s Charge at Gettysburg, and David’s epic battle with Goliath? According to sales expert John Golden, a lot–and not ... Read Post

Facing Forward: Today´s Sales Mindset

Facing Forward: Today’s Sales Mindset

Sales Professionals / Jun 3, 2017 / Nikolaus Kimla

“Nikolaus Kimla’s latest book, Facing Forward, is another valuable contribution to clarifying the best role for CRM software in the success of modern sales pros. An effective CRM solution must serve the needs of today’s overworked sales people. The folks at Pipeliner really get this and it drives all of their software development efforts. Right ... Read Post

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Tools for your productivity
Tools / Feb 20, 2017 / Sales POP! Recommends
Sales Opportunity Evaluation Scorecard

Sales Opportunity Evaluation Scorecard

Identify and evaluate any sales opportunity to prioritize your sales pipeline and keep it accurate and actionable. Learn How to Identify a Good Sales Opportunity Nancy is a sales rep for a company that sells office furnishings. They include chairs, desks, couches, conference tables and any other such items needed. Nancy’s company generally qualifies opportunities with this ... Read Post

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