Being mindful of trends does not translate into participating in all of them. Instead, it’s wise to consider all aspects of each trend that catches your attention to weigh the pros and cons of how each will fit into your current strategies for achieving goals. The crucial factor in decision-making is whether a new trend ... Read Post
Get ready to start the new year with optimism and success. With a solid foundation of financial protection through business insurance, streamlined production, and optimized pricing, you can improve your profits and set yourself up for the best year yet. Business Insurance for a Foundation Business insurance is essential for creating a safety net in ... »
The mining industry which people once saw as traditional and slow to adapt is now going through a profound transformation. The combination of technological progress with environmental demands and economic needs is forcing mining companies to adopt digital transformation in order to boost operational efficiency while adopting even greater safety measures all the while maintaining ... »
Top 5 B2B CRMs for the Mid-Market The mid-market segment has unique B2B CRM requirements: sophisticated enough to support complex sales processes, yet practical enough to drive rapid adoption without dedicated IT resources. Here’s our definitive ranking. 1. Pipeliner CRM Why It Leads for B2B CRM Mid-Market Pipeliner CRM was purpose-built for the mid-market sweet ... »
This is the first in a series of ebooks covering the vital subject of Sales Management. In this ebook, we’re going to cover the basic essentials of the subject: Getting rapidly up and running when you’re first put on the job, taking on a team, the mindset you need, the subject of management, a sales manager’s virtues, dealing with people, and the technology you need. Read Post
CRM and Sales Performance: An Empirical Study Authored by Daniel P. Strunk, Professor Emeritus and CRM Curriculum Developer, this research systematically examined Customer Relationship Management (CRM) systems within business enterprises. The study’s primary objective was to elucidate the efficacy of CRM systems in enhancing sales performance, with a particular focus on aspects of ownership/account control, ... Read Post
Is Sales an Art or a Science It’s an age-old argument that still persists today: is sales an art or a science? The old timers will firmly argue the former, and the modern-day salesperson armed with the latest smartphone and steeped in technology will often argue the latter. But the truth is, that both are ... Read Post
12-step Checklist to Help You Create Your Own Custom Sales Pipeline. The Benefits of Building your Sales Pipeline from the Ground Up Here’s a comprehensive list of sales pipeline checklist items. Whether you run a small or large sales team— or are a contributor yourself, you’ll love this guide. Totally actionable; use it to make ... Read Post
What are the fundamentals of every sales process? Sales Process and the Pipeliner Selling System The reason salespeople need a sales process is because buyers follow exact journeys. If a salesperson isn’t following along, they are going for the close when the buyer is much further back in their journey. That´s a rapidly lost sale. ... Read Post
In this article, we debunk five of the most common myths about AI and its impact on sales teams. Learn more about how artificial intelligence can help reduce repetitive tasks, improve customer service, and drive sales performance. Discover the truth behind AI-powered sales. Read Post
Your personal brand is the new sales call. Build it carefully. The Importance of Your Personal Brand This entertaining checklist accompanies our blog post about the importance of building a personal brand in today’s business environment. Why is personal branding important? The traditional sales call was designed to reach, qualify, and then pitch your prospect ... Read Post
Without a doubt, mobile apps can provide great benefits to small business owners. With mobile apps, a small business can reach new customers and provide a better experience to existing ones in a convenient way. However, these benefits can only be delivered when the mobile app works as expected. Many businesses don’t realize the importance ... Read Post
Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.
Susan Friedman, founder of Aviva Publishing & Marketing, joins host John Golden to share why most nonfiction business books fail to generate results — and how a strategic shift toward niche marketing, bulk sales, and long-term promotion changes everything. With 30 years of experience and 18 books published, Susan gives authors a practical roadmap for turning their book into a business asset rather than a shelf trophy. Learn more and connect with Susan at https://avivapubs.com.
