Focusing on customer service but ignoring customer care is a routine error in business that can badly affect future growth. A recent experience clearly defines each term and magnifies the vital nature of customer care. Without caring, ‘bad press’ becomes unavoidable, discouraging earning a returning and referring clientele, the definition of a Smooth Sale. The ... Read Post
Imagine your buyer—overwhelmed by competing demands, juggling multiple priorities, and stretched thin on time—pausing to read your message. This moment is a gift. How will you make it count? The foundation of effective sales writing lies in recognizing the value of your reader’s time. Whether it’s an email, a proposal, a presentation, or a sales ... »
In the rapidly evolving landscape of sales, where digital tools and automation are increasingly at the forefront, one element remains irreplaceable: human connection. Despite the proliferation of AI-driven solutions and automated customer interactions, the significance of building genuine, trust-based relationships with customers is more crucial than ever. Today’s buyers are not only more informed but ... »
To maximize the effectiveness of LinkedIn Sales Navigator in lead generation and sales processes, consider incorporating the following strategies: Targeted Searches: Use the advanced search features to filter potential leads by industry, company size, job title, and geographical location. This specificity helps in identifying the most relevant prospects. Save and Organize Leads: Utilize the tool’s ... »
Right On Interactive is helping companies use Customer Lifecycle Marketing strategies by surfacing their “best-fit” customers. Surface and Cultivate their Best-Fit Customers Are you curious about the trending topic of Customer Lifecycle Marketing, and how it could help you grow your business? Right On Interactive’s ebook, Lifecycle Marketing 101: What Every B2B Marketer Needs to ... Read Post
Pipeliner is a CRM (Customer Relationship Management) product of which Founder and CEO, Nikolaus Kimla, is extremely proud of. It was and is the first CRM product developed to actually empower salespeople—prior to Pipeliner, a CRM was intended to control salespeople (and in many cases still is). Pipeliner is a true sales enablement tool. How ... Read Post
Learn How to Get a 10% Conversion Rate from Outbound Sales with Customer Acquisition Introducing our new e-book: The Art of Customer Acquisition We wrote this because outbound sales is one of the easiest and quickest ways to acquire new customers and establish a dependable revenue pipeline. That said, it does require some knowledge gained ... Read Post
Journey to the next frontier of Sales CRM “AI” › It’s All About the Data Artificial Intelligence (AI) is only as good as the data it relies upon, therefore, the adage “garbage in, garbage out” is fundamental to its effectiveness. Without accurate data, algorithms cannot produce a correct output. The data management issue is even more ... Read Post
Drawing lessons on closing deals — from the world’s greatest military victories. About Winning the Battle for Sales What does selling products and services—or the failure to do so—have to do with Napoleon’s march on Moscow, Pickett’s Charge at Gettysburg, and David’s epic battle with Goliath? According to sales expert John Golden, a lot–and not ... Read Post
Expert opinion on the subject of sales processes has pendulum swung a great deal over the years. One day sales processes are all-important and sales organizations must stick to them like glue. The next day the sales process is far less important than allowing a salesperson the freedom to take actions as they see fit. ... Read Post
In the Pipeliner Manifesto, we point out how globalization has been brought about by the digital revolution. There is a fundamental transformation happening—actually one that’s been happening for a number of years now but which has reached mammoth proportions and only continues. That is the evolution of the digital world. While the whole world has ... Start a slideshow
It is always better to have less but more highly qualified opportunities in your pipeline than it is to have a lot of poorly qualified ones. Resources and focus are better served where you have a realistic chance of success. This tool will help you evaluate opportunities and see if they are worth pursuing. Read Post
