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🎧  Improving Closing Ratios with the Three Pillars of Digital Marketing
PodCast / Sep 12, 2024 / Saul Marquez

Improving Closing Ratios with the Three Pillars of Digital Marketing

In this episode, John Golden talks with Saul Marquez about how to significantly improve closing ratios by mastering the three pillars of digital marketing—owned, earned, and paid media. Saul shares actionable strategies to enhance your digital presence, reduce customer acquisition costs, and ultimately drive more sales. Whether you’re new to digital marketing or looking to ... »

🎧  Navigating the Complexities of Procurement
PodCast / Sep 10, 2024 / Mike Lander

Navigating the Complexities of Procurement

In this episode, John Golden talks with Mike Lander about how salespeople can effectively engage with procurement professionals. Mike dispels common misconceptions about procurement and offers actionable strategies to build better relationships, involve procurement early, and adopt a consultative selling approach. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. »

🎧 Crafting a Prosperous Image: Authentic Branding
PodCast / Sep 8, 2024 / Lee Heyward

Crafting a Prosperous Image: Authentic Branding

Join John Golden as he talks with Lee Heyward, founder of The Prosperous Image, about creating authentic and aligned brand identities. Lee shares actionable tips on storytelling, brand consistency, and empowering employees to enhance your business’s image. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.   »

🎧 Unleashing the Power of AI in Marketing
PodCast / Sep 6, 2024 / Jim Matuga

Unleashing the Power of AI in Marketing

In this episode, John Golden interviews Jim Matuga, founder of Interaction Media and creator of the Story Maker SaaS platform. Jim shares how Story Maker uses AI to empower small businesses and nonprofits by simplifying the content creation process. He also discusses the importance of storytelling in marketing, highlighting how businesses can leverage AI to ... »

🎧  The Importance of Relationships in Business
PodCast / Sep 4, 2024 / Blair LaCorte

The Importance of Relationships in Business

In this episode, John Golden interviews Blair LaCorte, a seasoned business executive, about the importance of relationships in business. They explore concepts like Dunbar’s number, vulnerability, and how personal connections influence professional success. Blair’s Key Points: Focus on Relationships: Success is rooted in nurturing meaningful connections. Coaching: Blair emphasizes helping others succeed through mentorship. Quality ... »

🎧 How Can You Master Excellence in Your Daily Life?
PodCast / Sep 2, 2024 / Adeyinka Adegbenle

How Can You Master Excellence in Your Daily Life?

In this insightful episode, John Golden interviews Adeyinka Adegbenle, known as Yinka, to explore the principles of excellence as outlined in her book “Master Excellence: 13 Principles to Help You Win at Life.” Yinka discusses how she turned a challenging period into an opportunity for growth, focusing on intentionality, character development, and financial discipline. The ... »

🎧  Harnessing the Power of Thinking Differently
PodCast / Aug 31, 2024 / Jamie Waller

Harnessing the Power of Thinking Differently

In this episode of the Expert Insight Interview, host John Golden speaks with Jamie Waller, a successful entrepreneur, philanthropist, and author of “Unsexy Business” and “The Dyslexic Edge: Unleash the Power of Thinking Differently.” Jamie shares his inspiring journey of overcoming the challenges of dyslexia, ADHD, and a difficult upbringing in East London to build ... »

🎧  Overcoming Fear and Anxiety
PodCast / Aug 29, 2024 / Daniel Packard

Overcoming Fear and Anxiety

In this episode of “Expert Inside,” John Golden interviews Daniel Packard, founder of Full Liberation Technology. Daniel, a UC Berkeley-trained mechanical engineer, shares his journey of overcoming anxiety, procrastination, and low confidence. He discusses how his engineering background helped him develop a program targeting the root cause of these struggles: fear. Daniel’s unique six-week program ... »

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Our Listeners About Us

Thank you, John, and the SalesPop! team, for allowing me to share my insights on how businesses around the globe can attract, retain, and support top talent to thrive in today's world. Nirupa Netram PC
John is a wonderful host who creates a very comfortable atmosphere and instead of conducting a traditional interview he actually has a proper conversation with his guests. Matthias Oschinski PC
I loved being a guest on the Sales POP podcast! John's easy going and insightful presence created a great conversation where we offered up content to help others Build a Vibrant Culture! Nicole Greer PC
John asked meaningful questions that are relevant for his audience and was spirited in his interview approach with curiosity and enthusiasm. It was an honor to be able to spend the time on his show and become a new raving fan of his content. Rhonda Petit PC
He asked insightful questions that revealed aspects and nuances about the topic that the viewers will undoubtedly find very valuable. Paolo Pironi PC
John was able to draw out the similarities and differences in our way of approaching sales without it being awkward. Shayla Boyd-Gill PC
John's guests are in tune with the program and always provide a worthwhile listen. Highly recommended Ted Kulawiak PC
We had such a good time together exploring his questions and it always makes it good for any audience when the people doing the podcast are having fun. Mags Bell PC
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🎧  How Can Mental Fortitude and Coachability Lead to Success in Business?
PodCast / Aug 3, 2026 / Dr. Debbie Qaqish

Human Performance in the Age of AI

Debbie Qaqish, Founder of The Growth Factor, argues that human performance is the next competitive advantage in the age of AI. As AI agents take over routine sales and marketing tasks, she says judgment, empathy, and authenticity decide who wins, and that leaders must build these human skills instead of adding more tools. In this ... »

🎧  How Can Mental Fortitude and Coachability Lead to Success in Business?
PodCast / Aug 1, 2026 / Ganzorig U

Why Strategy Is a Subconscious Attitude

Ganzorig Ulziibayar, author of Strategy Is Attitude and founding chairman of Mandal Financial Group, joins Sales POP! to argue that strategy is a subconscious attitude, not just a set of frameworks. His core message: everyone is born a strategist, and three attitudes- giving, customer perspective, and productivity- awaken that capability. Drawing on a childhood herding ... »

🎧  How Can Mental Fortitude and Coachability Lead to Success in Business?
PodCast / Jul 28, 2026 / Warren Kornblum

Emotional Brand Loyalty

Warren Kornblum, CEO of Shadow Branding and former Global CMO of Toys “R” Us, says brands win lasting loyalty by earning a share of the heart: an emotional connection built on clear purpose, consistent delivery, and human empathy rather than one-off transactions. In this Expert Insight Interview, he shares lessons from reinvigorating the Toys “R” ... »

🎧  How Can Mental Fortitude and Coachability Lead to Success in Business?
PodCast / Jul 26, 2026 / Chris Papin

How Selling Value Over Price

Christopher C. Papin, attorney, CPA, and insurance producer at Papin CPA and Papin Law in Edmond, Oklahoma, joins John Golden to show how anchoring proposals to a client’s stated goals turns price objections into long-term value and ROI decisions. The episode also covers owner mindset, the accounting foundation behind good advice, and where AI helps ... »

🎧  How Can Mental Fortitude and Coachability Lead to Success in Business?
PodCast / Jul 24, 2026 / Ron Johnson

Is Retail Dying? Why 85% of Revenue Still Comes From Stores

The Apple Store Retail Playbook with Ron Johnson Ron Johnson, creator of the Apple Store and author of Shop Different: How Retail Revealed Apple’s Genius, says winning retail treats stores as experiences, not transactions — because “good things happen when people come to stores.” Twenty-five years after opening the first Apple Store, Johnson explains how ... »

🎧  How Can Mental Fortitude and Coachability Lead to Success in Business?
PodCast / Jul 21, 2026 / Keith R. Wyche

Trust Moves at the Speed of Consistency

Uncommon Leadership with Keith Wyche Keith Wyche, leadership consultant, Brink’s board member, and author of Uncommon Leadership, says leaders rebuild trust one promise at a time — by listening first, keeping their word consistently, and choosing people over power. In this episode, he draws on 30+ years at Walmart, IBM, Pitney Bowes, AT&T, and SuperValu ... »

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