Chad Coe, Founder of Coe Financial Group, joins John Golden to share a giver-first sales philosophy he calls “people tithing” — a habit of sharing referrals, connections, and attention before ever asking for business. Chad has built his financial advisory practice on this principle since 1997, and in this Expert Insight Interview, he explains why the approach builds trust faster, fills pipelines without burnout, and turns cold outreach into long-term client relationships.
Inside this episode:
- The origin of people tithing and why generosity outperforms pitching
- How trust can form almost immediately when you give first
- Why embracing the salesperson identity (instead of hiding from it) wins more deals
- Persistent follow-up done right: how to call 10–20 times without ever burning a bridge
- The running, golf, and conversation lesson — slow down to speed up
- The opening question that converts a “bad time” into a callback
Learn more about Chad’s work and book a complimentary consultation at coefinancial.com.
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